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All Journal International Journal of Travel, Hospitality and Events International Journal of Applied Sciences in Tourism and Events Jurnal Sains Terapan Pariwisata Jurnal Abdimas Multidisiplin
Ni Made Dwiyana Rasuma Putri, Ni Made Dwiyana Rasuma
Fakultas Ekonomi dan Bisnis Universitas Udayana
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Public Health Social Sciences Transportation Veterinary Other

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How Go-Food by GOJEK Apps work on consumer purchase decisions Entas, Derinta; Putri, Ni Made Dwiyana Rasuma; Widiastiti, A. A. Istri Putra; Hanum, Fauziah
International Journal of Applied Sciences in Tourism and Events Vol. 8 No. 1 (2024): June 2024
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v8i1.37-44

Abstract

Go-Food by GOJEK Apps is a popular food delivery platform in Indonesia. The main objective of this study is to understand the factors influencing consumer purchase decisions through the Go-Food by GOJEK Apps, such as delivery reliability, menu variety, food quality, price, and service quality. Methods of research are using a quantitative approach by collecting data through a survey using a questionnaire that has been developed. The research sample was taken randomly from the consumer population using the Go-Food by GOJEK Apps. The collected data were analyzed using descriptive statistical analysis and multiple linear regression. The results of the study show that delivery reliability, menu variety, food quality, price and service quality have a significant effect on consumer purchase decisions through the Go-Food by GOJEK Apps. Results of the research show that consumers tend to choose apps that offer fast delivery, a wide menu selection, high-quality food, competitive prices, and responsive service. These findings provide a better understanding of the factors influencing consumer purchase decisions through the Go-Food by GOJEK Apps. This research implies the importance of Go-Food service providers paying attention to these factors in improving user experience and consumer satisfaction. By understanding consumer preferences and needs, service providers can improve service quality, optimize delivery, provide interesting menu variations, and set prices accordingly.
Work Life Balance Mempengaruhi Kinerja Karyawan Di Hotel XYZ Bintang Lima Jakarta Noviadi, Andy; Putri, Ni Made Dwiyana Rasuma; Harwindito, Baskoro; Nagara, Abimael
Jurnal Sains Terapan Pariwisata Vol. 9 No. 2 (2024): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/jstp.v9i2.380

Abstract

Tujuan: Penelitian ini memiliki tujuan untuk membuktikan tentang pengaruh dan seberapa besar pengaruhnya dari work life balance terhadap kinerja karyawan di hotel XYZ bintang lima Jakarta.Metode: Penelitian ini menggunakan metode kuantitatif dan mendapatkan data penelitian dari kuisoner yang akan diberikan kepada populasi serta sampel berjumlah 50 orang karyawan di hotel XYZ Jakarta dalam departemen kantor depan, data tersebut akan diolah pengujian statistik menggunakan perangkat lunak SPSS 2.5, yang memiliki hasil penelitian membuktikan bahwa work life balance memiliki pengaruh positif signifikan terhadap kinerja karyawan.Implikasi: Industri pariwisata merupakan salah satu industri yang menghasilkan devisa besar bagi suatu negara, kepariwisataan juga memiliki banyak tujuan serta manfaat seperti untuk memperluas lapangan pekerjaan bagi masyarakat dan mampu untuk mendorong banyak aktivitas-aktivitas industri penunjang. Dalam industri pariwisata terdapat berbagai ruang lingkup atau industri penunjang untuk mendukung pariwisata, salah satunya yaitu industri perhotelan yang sangat dibutuhkan untuk menunjang kebutuhan para wisatawan seperti tempat untuk istirahat, makan, minum dan kebutuhan lainnya. Dalam menjalankan operasionalnya hotel memiliki jam operasional 24 jam yang dapat memberikan dampak pada ketidakseimbangan kehidupan pribadi para karyawannya, pada kenyataanya karyawan sering sekali harus menjalankan jam kerja yang lebih atau overtime dikarenakan banyaknya tugas dan tanggung jawab yang dikerjakan, maka dari itu karyawan perlu mengatur yang disebut dengan work life balance atau keseimbangan kehidupan kerja dari masing-masing individu. Ketidakseimbangan dapat memberikan pengaruh atau dampak terhadap kinerja karyawan yang bisa berakibat positif maupun negatif.
Marketing Strategy Via Instagram at Hotel Holiday Inn Express Jakarta International Expo Nicko Gana Saputra; Reza Imani Syawal; Putri, Ni Made Dwiyana Rasuma; Fahira
International Journal of Travel, Hospitality and Events Vol. 4 No. 1 (2025): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v4i1.466

Abstract

Purpose: This study aims to analyze the room marketing strategy of Holiday Inn Express Jakarta International Expo Hotel using social media. Method: The research employs a qualitative approach, utilizing primary and secondary data. Data collection methods include literature reviews, interviews, and field observations. Descriptive qualitative analysis was used to interpret the findings. Result and Discussion: Observations of the hotel’s Instagram account demonstrate the effectiveness of social media as a marketing tool. Instagram’s billion active users provide extensive promotional opportunities, allowing businesses to engage audiences through images, videos, and stories creatively. Influencers are critical in building trust and expanding product reach, while official accounts manage brand visibility and customer relationships. Instagram Highlights effectively organize and present key messages, fostering cohesive brand narratives. The strategic use of Instagram at Holiday Inn Express Jakarta International Expo emphasizes visuals, personal connections, and guest engagement, proving its effectiveness in boosting brand visibility and enhancing promotional efforts. Implications: The marketing strategies for Holiday Inn Express Jakarta International Expo Hotel involve enhancing product quality and service offerings to increase occupancy rates and revenue. Online marketing, mainly through platforms like Instagram, has become crucial in the hotel’s marketing mix. This involves using electronic media, such as computers and the Internet, to execute digital campaigns effectively. The findings highlight the need for thorough preparation and strategic execution in digital marketing to ensure success in a highly competitive environment.
Peningkatan Kapasitas Pengelola Homestay melalui Pelatihan Manajemen berbasis Kearifan Lokal Desa Wisata Fitriana, Rina; Putri, Ni Made Dwiyana Rasuma; Harwindito, Baskoro; Noviadi, Andy; Maryetti, Maryetti
Jurnal Abdimas Multidisiplin Vol. 3 No. 2 (2025): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jamu.v3i2.5263

Abstract

Purpose: This community service activity aims to improve the capacity of homestay managers in Leuwimalang Tourism Village, Bogor Regency, through local wisdom-based management training. This effort aims to strengthen the competitiveness of the tourism village while ensuring the sustainability of community-based tourism. Methodology/approach: The program was implemented using a participatory approach through socialization, homestay management training, practical mentoring, and evaluation. The training materials emphasized service management, marketing, simple financial management, and the integration of local wisdom values. Results/findings: This activity resulted in increased knowledge and skills of homestay managers in aspects of service, financial record keeping, and local wisdom-based marketing strategies. Participants demonstrated positive changes in homestay management, including the use of more structured service standards and more creative promotions. Conclusion: The local wisdom-based management training proved effective in improving the capacity of homestay managers in Leuwimalang Tourism Village. This program contributes to strengthening the competitiveness of tourism villages and provides a model for community empowerment that can be replicated in other areas with similar characteristics. Limitations: This community service training was limited to a single location and used a short-term training approach. Contribution: This community service activity provides a practical contribution to strengthening the capacity of community-based tourism human resources and offers an adaptive training model that is relevant to the development of tourism villages, particularly in the context of vocational education and community empowerment based on local wisdom.
How Go-Food by GOJEK Apps work on consumer purchase decisions Entas, Derinta; Putri, Ni Made Dwiyana Rasuma; Widiastiti, A. A. Istri Putra; Hanum, Fauziah
International Journal of Applied Sciences in Tourism and Events Vol. 8 No. 1 (2024): June 2024
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v8i1.37-44

Abstract

Go-Food by GOJEK Apps is a popular food delivery platform in Indonesia. The main objective of this study is to understand the factors influencing consumer purchase decisions through the Go-Food by GOJEK Apps, such as delivery reliability, menu variety, food quality, price, and service quality. Methods of research are using a quantitative approach by collecting data through a survey using a questionnaire that has been developed. The research sample was taken randomly from the consumer population using the Go-Food by GOJEK Apps. The collected data were analyzed using descriptive statistical analysis and multiple linear regression. The results of the study show that delivery reliability, menu variety, food quality, price and service quality have a significant effect on consumer purchase decisions through the Go-Food by GOJEK Apps. Results of the research show that consumers tend to choose apps that offer fast delivery, a wide menu selection, high-quality food, competitive prices, and responsive service. These findings provide a better understanding of the factors influencing consumer purchase decisions through the Go-Food by GOJEK Apps. This research implies the importance of Go-Food service providers paying attention to these factors in improving user experience and consumer satisfaction. By understanding consumer preferences and needs, service providers can improve service quality, optimize delivery, provide interesting menu variations, and set prices accordingly.
Co-Authors Baskoro Harwindito Entas, Derinta Fahira Hanum, Fauziah Maryetti, Maryetti Nagara, Abimael Nicko Gana Saputra Noviadi, Andy Reza Imani Syawal Rina Fitriana, Rina Widiastiti, A. A. Istri Putra