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All Journal Jurnal Manajemen Dirgantara Journal of Tourism and Economic Jurnal Manajemen Perhotelan International Journal of Travel, Hospitality and Events Jurnal Sains Terapan Pariwisata
Nicko Gana Saputra
Politeknik Sahid
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Analisa Ability To Pay (ATP) Dan Willingness To Pay (WTP) Pengunjung Di Monumen Nasional Jakarta Nicko Gana Saputra; Asep Parantika
Jurnal Sains Terapan Pariwisata Vol. 2 No. 2 (2017): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

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Abstract

Monumen Nasional Jakarta yang lebih dikenal dengan nama Tugu Monas merupakan salah satu dari monument peringatan yang didirikan untuk mengenang perlawanan dan perjuangan rakyat Indonesia melawan penajajah Belanda. Jumlah kunjungan sebanyak 274.286 wisatawan pada tahun 2016 atau naik 13,4% dari tahun 2015. Namun seiring berkembangnya objek wisata di Jakarta, menyebabkan semakin banyak alternatif pilihan berwisata, sehingga Monumen Nasional Jakarta harus memperbanyak jumlah pengunjung dengan kondisi fasilitas dan kualitas pelayanan yang masih kurang baik. Untuk meningkatkan kualitas pelayanan dan keamanan di lingkungan objek wisata, maka Monumen Nasional Jakarta perlu menetapkan harga tiket masuk dengan mengetahui kemampuan membayar (Ability To Pay) dan kemauan membayar (Willingness To Pay) pengunjung demi pelayanan jasa dan keamanan yang diberikan. Metode pengumpulan data dengan melakukan observasi dan penyebaran kuesioner kepada pengunjung lokal. Pengukuran Ability To Pay menggunakan metode household budget dan Willingness To Pay menggunakan metode state preference. Hasil penelitian yaitu estimasi nilai rata – rata ATP sebesar Rp. 73.750 dan nilai rata – rata WTP sebesar Rp. 17.620, dengan 85% responden bersedia membayar lebih untuk peningkatan keamanan.
Strategi Hotel Manager Dalam Menangani Service-Related Complaints (SRC) Pada Budget Hotel Red Planet Nicko Gana Saputra; Budi Bagaskoro; Armand; Reza Imani Syawal; Vania Aurellia
Jurnal Sains Terapan Pariwisata Vol. 8 No. 1 (2023): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/jstp.v8i1.236

Abstract

Tujuan: Penelitian ini ditujukan untuk mencari tahu dan menjelaskan cara hotel manager hotel Red Planet dalam menangani service related complaints. Keluhan merupakan sebuah hal yang lazim terjadi di hotel. Penanganan keluhan adalah salah satu skill yang sangat diperlukan di industri servis, karena itu adalah sebuah kewajiban untuk meningkatkan kepuasan pelanggan dengan tujuan untuk meningkatkan penilaian hotel dan sebuah tanda kepada hotel untuk meningkatkan pelayanan mereka.Terdapat 4 jenis keluhan, antara lain: Mechanical complaint, Attitudinal Complaint, Service Related Complaint, Unusual Complaint. Dalam penelitian ini penulis akan melakukan penelitian yang berkaitan dengan service-related complaint di hotel Red Planet Jakarta.Metode: Penelitian ini adalah penelitian kualitatif-deskriptif yang menggunakan observasi dan wawancara sebagai metode untuk pengambilan data.Implikasi: Populasi dalam penelitian ini adalah hotel manager serta staf meja depan atau resepsionis di hotel Red Planet. Hasil data yang terkumpul kemudian akan dijabarkan secara deskriptif.
Strategi Pengembangan Usaha Mikro Kecil Dan Menengah (Studi Kasus Jamu Tradisional Ibu Hadi) Heru Suheryadi; Nicko Gana Saputra; Siti Sarah Farah Dilla
Jurnal Sains Terapan Pariwisata Vol. 6 No. 3 (2021): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

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Abstract

Jamu is a traditional alternative medicine. In Indonesia, the herbal medicine industry has received government attention by issuing regulations on standardization in the processing of herbal medicine. Ibu Hadi's traditional herbal medicine business industry is one of the Micro, Small and Medium Enterprises (MSME) units that focus on selling traditional herbal medicine. There needs to be special attention to the development system of Micro, Small and Medium Enterprises (MSME). After conducting a research survey, several alternative strategies are needed to find out which alternative strategy is appropriate to use as an effort to develop the herbal medicine industry in Ibu Hadi's Traditional Herbal Medicine business, study internal (IFE) and external (EFE) environmental analysis, external internal matrix (IE), Strengths, Weaknesses, Opportunities, Threats (SWOT) matrices has been done. The Quantitative Strategic Planning Matrix (QSPM), from the analysis results obtained 12 internal factors and 10 external factors. Meanwhile, for alternative strategies, there are 6 alternatives obtained from the SWOT matrix and IE matrix. In the QSPM matrix, strategic priorities are obtained, namely maintaining prices and improving the quality of herbal medicine and maintaining the purity of herbs without medicinal chemicals to increase customer satisfaction, using the latest tools or technology to improve quality and speed up the herbal medicine production process, working with several online transportations applications to facilitate customers. In buying herbal medicine, holding promotions on social media to increase sales and marketing reach, adding or innovating for durable products to be marketed in the market, as well as making product packaging innovations such as the appearance of ready-to-drink herbal bottle, and become more practical.
Potensi Dan Pengembangan Daya Tarik Wisata Rumah Semut (Musamus) Di Kabupaten Merauke Reni Sulistiyowati; Nicko Gana Saputra; Dewi Fitriani
Jurnal Sains Terapan Pariwisata Vol. 6 No. 3 (2021): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

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Abstract

Indonesia is an archipelagic country that has a variety of natural, ethnic and cultural beauties. This diversity makes a lot of tourism potential, both natural and cultural, which is able to attract the interest of many local and foreign tourists. Indonesia has a lot of potential and natural resources that have not been developed optimally, including in the tourism sector. One of the tourism sectors that want to be developed is the ant house (Musamus) as a local tourist attraction in the city of Merauke. This study aims to find out how the development strategy will be carried out to increase the potential of the ant house as a local tourist attraction in Merauke Regency. This study uses with a qualitative approach, through a research design to describe and analyze the development of tourism potential in Merauke Regency which is not yet optimal.
Analisa Willingness To Pay Melalui Healthy Food Tamu Hotel Di Masa Adaptasi Kenormalan Baru Di Hotel Aviary Bintaro Nicko Gana Saputra; Asmawih; Ajeng Julyani Ryzanti
Jurnal Sains Terapan Pariwisata Vol. 6 No. 3 (2021): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

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Abstract

This research aims to analyze the characteristics of healthy food consumers among hotel guests during the new normal adaptation period at Hotel Aviary Bintaro, determine the average willingness to pay value for healthy food among hotel guests during the new normal adaptation period at Hotel Aviary Bintaro, and identify the factors that influence the willingness to pay for healthy food at Hotel Aviary Bintaro. The data analysis used in this research is quantitative, including validity and reliability tests. The research was conducted at Hotel Aviary Bintaro. The population of this study is hotel guests at Hotel Aviary Bintaro. The collected data will be processed and described quantitatively.
Implementasi Teaching Factory Dalam Program LED Di Politeknik Sahid Jakarta (Studi Kasus Mahasiswa Program LED) Nicko Gana Saputra; Baskoro Harwindito; Dadang Mardian
Jurnal Sains Terapan Pariwisata Vol. 6 No. 1 (2021): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

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Abstract

Teaching factory is a learning activity where the school carries out production or services that are part of the teaching and learning process. Production-based learning is a process of learning expertise or skills that are designed and implemented based on actual work procedures and standards to introduce to students how the world of work really is, so work-based learning is one of the best solutions. Politeknik Sahid Jakarta has a Leadership Entrepreneurship and Development (LED) program that implements teaching factory activities in teaching, where LED program students who act as members carry out hotel teaching activities just like hotels that have the purpose of knowing and describing the implementation of teaching factories in LED programs at Polytechnic Sahid Jakarta. This research is a qualitative-descriptive which uses observations and interviews as a method to collect data. The key informan is LED program student. The data results that have been collected will be described descriptively.
Inventory Management Pastry Untuk Meningkatkan Profitabilitas Di Campus Bistro Politeknik Sahid Nicko Gana Saputra; Heru Suheryadi; Esther Karolina Williams
Jurnal Sains Terapan Pariwisata Vol. 6 No. 2 (2021): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

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Abstract

Menerapkan inventory management yang baik dan benar ke depannya. Inventory merupakan salah satu asset penting dalam perusahaan yang menjadi salah satu faktor pendukung dalam menjalankan operasional suatu restoran. Jenis – jenis persediaan, yaitu persediaan bahan mentah (raw material inventory), persediaan barang setengah jadi (work in process), persediaan pasokan pemeliharaan/perbaikan/operasi (maintenance, repair, operating), persediaan barang jadi (finished good inventory). Faktor-faktor yang mempengaruhi persediaan bahan baku, yaitu perkiraan bahan baku, harga bahan baku, biaya – biaya persediaan, kebijakan pembelajaan, pemakaian bahan baku, waktu tunggu, model pembelian bahan baku, persediaan pengaman dan pembelian kembali. Profitabilitas merupakan laba yang di dapat oleh suatu perusahaan dengan menggunakan aset yang dimilikinya dalam mencari keuntungan. Penelitian ini adalah deskriptif kualitatif yang menggunakan observasi dan wawancara sebagai metode untuk mengumpulkan data. Informan kunci adalah Karyawan Campus Bistro. Hasil data yang telah dikumpulkan akan dijelaskan secara deskriptif.
Analisis Ability to Pay Mahasiswa Politeknik Sahid Jakarta Nicko Gana Saputra; Reni Sulistyowati; Angga Pardosi
Jurnal Sains Terapan Pariwisata Vol. 5 No. 1 (2020): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

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Abstract

Sahid Polytechnic is one of the universities in the field of tourism that has been established since 1983 under the part of the Sahid Jaya Education and Social Foundation. Along with the development of tourism education in Indonesia, causing more and more new universities so that the Sahid Polytechnic must compete fiercely to find new students. In 2019 the number of students at the Sahid Polytechnic is 1,431 students. This study was conducted to analyze the students' ability to pay for tuition at the Sahid Polytechnic in Jakarta, and there needs to be an increase in the priority of the service dimensions of the Sahid Polytechnic management, including the satisfaction of obtaining services from Sahid Polytechnic staff, security and comfort in the campus area and ease in obtaining campus facilities. The method of collecting data by distributing questionnaires to Sahid Polytechnic students with sampling using the Slovin method so that 93 students were obtained as respondents. Ability To Pay measurements use the household budget method. The results of the study were the estimated average ATP value of Rp.1,530,322, - with a median of Rp. 1,500,000. The biggest ATP of students is in the scenario between Rp.750,000 - Rp. 1,150,000 as much as 86%. By increasing the priority dimensions expected by students, ATP from Sahid Polytechnic students will increase.
Analisis Strategi Pemasaran Kamar Hotel Di Qunci Villas Hotel Lombok Nicko Gana Saputra; Reni Sulistyowati; Raehanun
Jurnal Sains Terapan Pariwisata Vol. 5 No. 2 (2020): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

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Abstract

Lombok is one of the tourism destinations that is quite attractive to domestic and foreign tourists. It causes the competition of the tourism world in Lombok getting tougher. one of them is hospitality business. To deal with the competition, of course the hotel needs a strategy in marketing its products, especially rooms which are the main products of the hotel. As well as the Qunci villas in Lombok hotels in determining the right marketing strategy, an analysis is certainly needed. This study was tested using SWOT analysis by identifying internal and external factors of the hotel, namely analysis of internal factors (strengths and weaknesses) and external factors (opportunities and threats) then formulated into External Internal Matrices, Cartesian Diagrams, and Swot Matrix. From the results of the analysis carried out on the Cartesian diagram, the Qunci villas position of the hotel is located in quadrant II which is a diversification position, wich mean even Qunci villas hotel lombok despite facing many threats it have the power to deal with these threats. In this case Qunci Villas has several alternative strategies, such as SO, ST, WO, and WT. with one selected strategy it is the ST strategy. ST's strategy that is suitable for Qunci Villas Hotel is to increase the expenditure of new lodging packages and promo packages that have never been held before, as well as adding and modifying products and facilities, then maximizing the use of technology owned by the hotel to expand the target market, thereby increasing occupancy and income at Qunci Villas Hotel Lombok.
Analisis Strategi Promosi Hotel Mandarin Oriental Jakarta Post Pandemi Covid – 19 Nicko Gana Saputra; Reni Sulistiyowati; Gavriel Kevin Wijaya
Jurnal Sains Terapan Pariwisata Vol. 6 No. 1 (2021): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

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Abstract

Promotion Strategy is a plan for optimal use of promotional elements: advertising, public relations, personal selling and sales promotion. (Lamb, Hair, McDaniel, 2001). Because of that, the promotion strategy of a hotel is very decisive so that the hotel can survive all conditions and existing competition. In the initial observations, it appears that the promotional elements mentioned above are not in ideal conditions or do not take place as expected. To describe and explain the Promotional Strategy of Mandarin Oriental Hotel Jakarta in terms of Advertising, Sales Promotion, Personal Selling, Direct Marketing and Public Relations. This research is a research with a qualitative approach, using a case study technique, which is an empirical study that investigates phenomena in their context, in real life, especially when the boundaries and context are not clear. Data collection by interview, observation and documentation. Data analysis techniques by means of reduction, display, and verification. Data Validation Techniques by means of Triangulation. Respondents consisted of top managers, middle managers, lower managers, and employees of the internal and external Marketing Department of the Mandarin Oriental Hotel Jakarta, totaling 10 respondents. Before and during the Covid-19 Pandemic, the Mandarin Oriental Hotel Jakarta had implemented a Promotional Strategy to increase and maintain occupancy levels. Likewise, during the post-pandemic Covid-19 era, the Promotion Strategy was carried out, where advertising was carried out massively through digital platforms and third parties (digital media, bank promotion, and partnerships and the use of influencer marketing); Sales (Sales Promotion), modified according to the situation and conditions encountered; Personal Selling (Perjualan Personal), reactivated as an important strategy, apart from that brand awareness is influenced by government policies in terms of PPKM; Direct Marketing (Direct Marketing), carried out even though it is more enthusiastic but taking into account government policies in terms of PPKM; In terms of Public Relations, we always implement the we care program. This whole strategy involves all staff. The result is selling hotel products, creative thinking in developing certain activities, and increased employee loyalty.
Co-Authors Ajeng Julyani Ryzanti Angga Pardosi Armand Asep Parantika Asmawih Baskoro Harwindito Budi Bagaskoro Dadang Mardian Dewi Fitriani Esther Karolina Williams Fahira Fatmawati, Melinia Ayu Gavriel Kevin Wijaya Heru Suheryadi Jaecelyne Noffrianne Kadek Wiweka Mardian, Dadang Nenny Wahyuni Ni Made Dwiyana Rasuma Putri, Ni Made Dwiyana Rasuma Raehanun Renaldo Renaldo Reni Sulistiyowati Reni Sulistyowati Reza Imani Syawal Reza Imani Syawal Siti Sarah Farah Dilla Suci Sandi Wachyuni Sulistiyowati, Reni Teviningrum, Shinta Vania Aurellia Wahyuni, Nenny Wijaya, Gavriel Kevin