Article Per Year (5 Year)
p-Index From 2021 - 2026
3.712
P-Index
This Author published in this journals
All Journal Signifikan : Jurnal Ilmu Ekonomi Jurnal Ekonomi Jurnal Keuangan dan Perbankan Jurnal Ekonomi Modernisasi Jurnal Ilmiah Mahasiswa FEB Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Jurnal Samudra Ekonomi dan Bisnis Jurnal Aplikasi Akuntansi Journal of Enterprise and Development (JED) International Journal of Economics Development Research (IJEDR) Jurnal ABDINUS : Jurnal Pengabdian Nusantara Studi Kasus Inovasi Ekonomi Jurnal Riset Ilmu Ekonomi Jurnal Ilmu Ekonomi Mejuajua Journal of Financial Economics & Investment Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Media Ekonomi Innovative: Journal Of Social Science Research Optimum: Jurnal Ekonomi dan Pembangunan
Firdha Aksari Anindyntha
Universitas Muhammadiyah Malang
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 31 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 31 Documents
Search

 1   2   3   4 
INOVASI KEMASAN DAN PELUASAN PEMASARAN PRODUK CINCAU HIJAU KTHR AMANAH Hariyani, Happy Febrina; Anindyntha, Firdha Aksari
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 4, No 1 (2021): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v4i1.227-234

Abstract

Innovation and marketing of a product are prioritized for the progress of a business. KTHR Rukun Amanah produces a product, namely a drink from processed green grass jelly which is one of the advantages with the hope of increasing people's income. However, there are problems faced by KTHR in developing processed green grass jelly products, that are the limited marketing of the product which includes unattractive product packaging and low selling prices. To increase sales and consumer interest in green grass jelly processed drinks, innovation and marketing expansion are needed. The form of innovation carried out here is the design of the brand logo for processing green grass jelly and packaging innovation in the form of bottles to make it more attractive. Furthermore, marketing expansion is carried out by providing access to sell Chao Chendol beverage products to bazaars and also stalls in the campus of the University of Muhammadiyah Malang. 
Co-Authors Anggraini, Radella Arlini Oktavia Dwi Susilowati Dwi Susilowati Dwi Susilowati Eris Tri Kurniawati Fauzan, Ihda Budi Gading, Ratih Laras Hafiludin, Alan Happy Febrina Hariyani Idah Zuhroh Jhoni Lumintang Karwati, Novianti Mufidah Kristianto, Andriyan Muhammad Khoirul Fuddin Muhammad Sri Wahyudi Suliswanto Nazaruddin Malik Nur Khasana, Ita Febrianti Putra, Fito Ardianto Sasmita, Anggun Dewi Setyo Wahyu Sulistyono Wahyu Sulistyono, Setyo Wahyudi Yafie, Rafly Izaz Mada