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All Journal Linguistic, English Education and Art (LEEA) Journal Jurnal Ilmu Komunikasi Balayudha (JIKOBA)
Syaifudin, Makmun
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Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Needs Analysis of English Learning Skills for Students of Hospitality Study Program Syaifudin, Makmun
Linguistic, English Education and Art (LEEA) Journal Vol 7 No 2 (2024): Linguistic, English Education and Art (LEEA)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/leea.v7i2.8550

Abstract

Needs analysis plays a significant part in the construction of an English language curriculum that is tailored to learning needs. Students' descriptions of their needs, weaknesses, and desires constitute important factors that English teachers must consider before establishing appropriate lesson plans and teaching and learning resources. This study was designed with a descriptive qualitative research model. Data was collected through questionnaires and interviews. This data collection method involved all students from the Politeknik Indonusa Surakarta for Hospitality program in their first semester of Academic Year 2023, with a total of 93 students participated. The questions were provided online using Google form. When completing the questionnaire, respondents are given the choice from a number of different responses. Based to the results of the Needs Analysis on English subject, the main objective of Hospitality Study Program students learning English is to help them develop in their jobs in the service and hospitality industries. Students emphasized the importance of learning speaking skills, despite the fact that other language skills are equally important to improve. Each need to master aspects of English language skills, on the other hand, must be in line with their professional career development. This study has implications for fulfilling learning requirements in the hospitality study program as a guide to developing English teaching materials for students in the program. Keywords: ESP, hospitality Study Program; Needs Analysis, English Language Skills
AKTIVASI OPTIMASI INSTAGRAM BUSINESS ALBANNA.ID DALAM MEMBANGUN BRAND FASHION MUSLIM DI MASYARAKAT KABUPATEN KARANGANYAR Dani, Jeratallah Aram; Syaifudin, Makmun; Syaifullah, Jahid
Jurnal Ilmu Komunikasi Balayudha Vol. 4 No. 2 (2024): JIKOBA (Jurnal Ilmu Komunikasi Balayudha)
Publisher : Program Studi Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas Sumatera Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56869/jikoba.v4i2.573

Abstract

Instagram marketing is a marketing strategy that uses the social media platform Instagram as a tool to promote businesses, brands and products to audiences. The focus of this research is to reveal Albanna.id's promotional strategy using the social media Instagram. With a case study approach, this research will reveal the steps taken by albanna.id, as the object of research. Primary data was obtained through interviews with the owner and documentation of albanna.id Instagram displays in promotional and sales activities. Secondary data is obtained through observations and observations as well as additional information from the albanna.id admin in each posting plan that has been created and determined with the owner. The results of this research are, albanna.id in making sales on Instagram social media uses the features provided by Instagram, the features used are nametag, pin feed, Instagram highlight, Instagram live, music in feed, insight, auto reply , and hashtags. Keywords: Instagram, Optimization, Promotion
Co-Authors Dani, Jeratallah Aram Syaifullah, Jahid