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Pengabdian Kepada Masyarakat Memahami Perilaku Konsumen Media Sosial Cv Optik Aini Sragen Dani, Jeratallah Aram
Journal of Law and Social Politics Vol. 1 No. 4 (2023): Journal of Law and Social Politics
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jlsp.v1i2.30

Abstract

Aktivitas promosi dan pengenalan sebuah produk maupun jasa selama ini selalu gencar dalam pelaksanaannya yang dilakukan berbagai penguasa baik tingkat local maupun nasional. Promosi merupakan salah satu hal yang selalu dilakukan untuk pengenalan jenama atau merek maupun menjadi program pendekatan pada konsumen yang loyal, sehingga tingkat kepuasan dan keputusan selalu membeli pada tempat yang sama. Bjegitu hal nya pada penyedia produk alat bantu Kesehatan yaitu kacamata. Saat peneliti melakukan pengabdian kepada masyarakat pada CV Optik Aini Sragen. Dengan mengangkat tema media social sebagai pendekatan kepada konsumen dan memahami perilaku konsumen pada media social. Metode pengabdian mennggunakan pendekatan kualitatif. Hasilnya mendapat tingkat pengetahuan karyawan yang kurang dari segi keilmuan dalam merencanakan sebuah “content management” untuk postingan pada media social instgram.
AKTIVASI OPTIMASI INSTAGRAM BUSINESS ALBANNA.ID DALAM MEMBANGUN BRAND FASHION MUSLIM DI MASYARAKAT KABUPATEN KARANGANYAR Dani, Jeratallah Aram; Syaifudin, Makmun; Syaifullah, Jahid
Jurnal Ilmu Komunikasi Balayudha Vol. 4 No. 2 (2024): JIKOBA (Jurnal Ilmu Komunikasi Balayudha)
Publisher : Program Studi Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas Sumatera Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56869/jikoba.v4i2.573

Abstract

Instagram marketing is a marketing strategy that uses the social media platform Instagram as a tool to promote businesses, brands and products to audiences. The focus of this research is to reveal Albanna.id's promotional strategy using the social media Instagram. With a case study approach, this research will reveal the steps taken by albanna.id, as the object of research. Primary data was obtained through interviews with the owner and documentation of albanna.id Instagram displays in promotional and sales activities. Secondary data is obtained through observations and observations as well as additional information from the albanna.id admin in each posting plan that has been created and determined with the owner. The results of this research are, albanna.id in making sales on Instagram social media uses the features provided by Instagram, the features used are nametag, pin feed, Instagram highlight, Instagram live, music in feed, insight, auto reply , and hashtags. Keywords: Instagram, Optimization, Promotion
Edukasi Dan Peningkatan Literasi Digital Dalam Upaya Menanggulangi Hoaks Dan Judi Online Pada Remaja SMKN 1 Plupuh Sragen Dani, Jeratallah Aram; Setiawan, Ali Arif; Syaifullah, Jahid
Bengawan : Jurnal Pengabdian Masyarakat Vol 4 No 2 (2024): Desember
Publisher : Politeknik Indonusa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46808/jurnal_bengawan.v4i2.165

Abstract

The development of communication media and information technology, coupled with the freedom to express opinions, has made teenagers increasingly show an image of themselves that is more open to any information they receive on the internet and various social media. Openness to receiving excessive information without a complete understanding of the information makes the flow of information subject to many interpretations. When faced with various types of information from the media, most teenagers become confused about which information is useful and which is not. In this phenomenon, media literacy knowledge is really needed as capital so that communicants as media users can classify and evaluate media content sharply and thoroughly and consume it according to their needs. This community service program targeting vocational school youth in the Plupuh Sragen area uses the participation method, with a lecture and discussion model where the target participants also play an active role in finding and completing findings in an effort to prevent hoaxes and online gambling. A total of 40 teenagers who are members of SMKN 1 Plupuh Sragen took part in a series of outreach events with basic literacy material, information verification techniques, tools and applications for checking facts, and internet ethics.
Edukasi dan Peningkatan Literasi Digital dalam Upaya Menanggulangi Hoaks dan Judi Online pada Remaja SMKN 1 Plupuh Sragen Dani, Jeratallah Aram; Ali Arif Setyawan; Jahid Syaifullah
ABDIMAS Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2025): ABDIMAS JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Research and Community Service INSTITUT TEKNOLOGI DAN BISNIS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/abdimas.v6i1.4340

Abstract

The development of communication media and information technology, coupled with the freedom to express opinions, has made teenagers increasingly show an image of themselves that is more open to any information they receive on the internet and various social media. Openness to receiving excessive information without a complete understanding of the information makes the flow of information subject to many interpretations. When faced with various types of information from the media, most teenagers become confused about which information is useful and which is not. In this phenomenon, media literacy knowledge is really needed as capital so that communicants as media users can classify and evaluate media content sharply and thoroughly and consume it according to their needs. This community service program targeting vocational school youth in the Plupuh Sragen area uses the participation method, with a lecture and discussion model where the target participants also play an active role in finding and completing findings in an effort to prevent hoaxes and online gambling. A total of 40 teenagers who are members of SMKN 1 Plupuh Sragen took part in a series of outreach events with basic literacy material, information verification techniques, tools and applications for checking facts, and internet ethics.
OPTIMALISASI KOMUNIKASI ORGANISASI LINMAS DALAM PELAYANAN PUBLIK PADA KELURAHAN GANDEKAN SURAKARTA Dani, Jeratallah Aram; Nurhidayat, Achmad; Noviyanto, Hendri; Karomah, Binti; Mukti, Bayu
Abdi Masya Vol 6 No 1
Publisher : Pusat Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52561/abdimasya.v6i1.469

Abstract

Pengabdian kepada masyarakat ini dilaksanakan atas dasar kebutuhan Penyelenggara Perlindungan Masyarakat (LINMAS) pada Kelurahan Gandekan, Surakarta, tentang peningkatan Teknik berkomunikasi kepada Masyarakat sekitar dalam melakukan pelayanan publik, dengan mengimplementasikan Literasi, Komunikasi, serta Public Speaking sebagai materi yang hadirkan guna menggali kebutuhan pemecahan permasalahan yang biasa dihadapi tenaga LINMAS, antara lain seperti Permasalahan Sampah, Pengaduan Masyarakat dengan masalah sosial, dan sebagainya. Hal ini dilakukan dengan tujuan mengoptimalisasi pelayanan yang sudah diamanahkan sehingga lebih aktif, produktif, dan maksimal. Pengabdian dilakukan dengan metode deskriptif kualitatif, dengan komunikasi kelompok (Workshop) selama lebih dari 240 menit berlangsung. Hasil dari Pengabdian Kepada Masyarakat dengan metode Workshop menghadirkan kebutuhan dari segi pengembangan komunikasi dan aplikasi yang dijadikan wadah pelaporan dan informasi pada kehidupan sosial di lingkungan Kelurahan Gandekan.
Analysis of Loyalty and Fanatism Factors in the Psyhco Sociologys of Psim Jogja Supporters Throughout the Anthem Aku Yakin dengan Kamu Wibiyanto, Agung; Syaifullah, Jahid; Dani, Jeratallah Aram; Sudarmaji, Sudarmaji
Riwayat: Educational Journal of History and Humanities Vol 8, No 3 (2025): July, Social Studies, Educational Research and Humanities Research.
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i3.47167

Abstract

In writing this article will review the analysis of loyalty and fanaticism factors in the Psycho Sociology of PSIM Jogja supporters tucked away in the Anthem "Aku Yakin Dengan Kamu". The research method used is a qualitative method with descriptive analysis, where data sources obtained from journals and books will be processed and reduced into a writing. The results of this article emphasize in the anthem "Aku Yakin Dengan Kamu" seen in full how in the lyrics of the song there is certainly a spirit that will be built by PSIM Jogja supporters which is accumulated in the context of fanaticism that can be realized in several products produced such as those directly related to the PSIM Jogja club whether it is merchandise, match tickets or even interesting content created on social media related to PSIM Jogja. So, it is very clear from the manifestation of the increasing expression of fanaticism, starting from excessive love for their favorite football team to actualization in the behavior of purchasing or using their football team attributes. By looking at this context, it has been very clear that fanaticism has been able to encourage football teams to spend their money to get merchandise on the team they support. But on the other hand, the psycho-sociological condition of PSIM Jogja supporters, the fanaticism that exists leads to social friction that ends in chaos with other community groups, especially other supporter groups considering that many supporter groups come from the lower middle class and they really need entertainment.