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Pengaruh Kompensasi, Gaya Kepemimpinan, Dan Disiplin Kerja Terhadap Kinerja Pegawai (Studi Kasus Pt. Zarnita Abadi) Ardiansyah; Maulidar
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 4 (2024): Agustus 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i4.3010

Abstract

This study aims to analyze the effect of compensation (X1), leadership style (X2) and work discipline (X3) on employees performance (Y) in PT. Tirta Investama, Pondok Pinang. The samples were obtained by purposive sampling method, and selected 49 respondents as a sample. While the analysis of the data used in his research include: quality test, classic assumption test, multiple liner regression analysis and hypotheses test. Results partial significance test (t statistic test) of the analysis and discussion research shows that: 1) compensation, with tvalue 0,536 <ttabel 1,677 and significant value of 0,595. By using the limit of significance of 0,05, then 0,595 > 0,05. This means that compensation (X1) had no a significant influence on performance employees partially. 2) leadership style, with tvalue 3,718 >ttabel 1,677 and significant value of 0,001. By using the limit of significance of 0,05, then 0,001 < 0,05. This means that leadership style (X2) had a significant influence on performance employees partially. 3) work dicipline, with tvalue 3,949 > ttabel 1,677 and significant value of 0,000. By using the limit of significance of 0,05, then 0,000 < 0,05. This means that work discipline (X3) had a significant influence on performance employees partially. While results simultaneous significance test (F statistic test) shows that Fvalue 10,632 > Ftabel 2,79. This means that the variables of compensation (X1), leadership style (X2) and work discipline (X3) simultaneously had significant influence on employees performance (Y).
Adoption and Impact of Cloud Computing in Small and Medium Enterprises A Systematic Review Oriza, Rahmat; Maulidar
Journal Informatic, Education and Management (JIEM) Vol 6 No 2 (2024): AUGUST
Publisher : STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61992/jiem.v6i2.79

Abstract

This research aims to investigate the adoption and impact of cloud computing on Small and Medium Enterprises (SMEs) through a systematic approach. The research method involves analyzing a number of relevant and verified scientific articles, focusing on technology adoption, benefits gained, and challenges faced by SMEs in adopting cloud computing technology. The analysis results show that cloud computing adoption among SMEs has significantly increased in recent years, with benefits including operational efficiency, scalability, and data accessibility. However, there are some obstacles faced, including data security issues, resource limitations, and challenges in integrating with existing systems. In conclusion, although cloud computing adoption holds great potential benefits for SMEs, associated challenges need to be addressed with careful strategies.
Analysis of Digital Marketing Strategies in MSMEs in Banda Aceh to Increase Competitiveness in the Post-Pandemic Era Wanda, Edi; Maulidar; Hijriatin, Maudi
Indonesian Journal Economic Review (IJER) Vol. 4 No. 2 (2024): October
Publisher : Research Division Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v4i2.424

Abstract

Digital transformation has become one of the main challenges for Micro, Small and Medium Enterprises (MSMEs) in Indonesia, especially in dealing with post-pandemic market dynamics. This study aims to analyze the digital marketing strategies implemented by MSMEs in Banda Aceh in order to increase competitiveness in the digital era. The research method used is a descriptive method with a quantitative approach. Primary data was collected through a survey of 50 MSME players who actively use digital platforms, such as social media, marketplaces, and business applications. Secondary data was obtained from related agency reports and literature studies. The results showed that the majority of MSMEs in Banda Aceh have utilized social media, such as Instagram and WhatsApp Business, as the main channel for digital marketing. The most commonly used strategies include visual promotional content, time-based discounts and direct interaction with customers. However, significant challenges remain, such as limited understanding of technology, limited marketing budgets, and low utilization of customer data for consumer behavior analysis. This study concludes that the adoption of digital marketing can significantly improve MSME competitiveness, especially in expanding market reach and increasing customer loyalty. Strategic recommendations include improving digital literacy through training, utilizing analytics tools to understand consumer behavior, and collaborating with local communities to strengthen business networks. The findings are expected to provide practical contributions for MSME players in Banda Aceh as well as a reference for policy makers in supporting digital transformation in the MSME sector.