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All Journal Indonesian Journal of Science and Technology STRATEGIC Journal of Business Management Education (JBME) Syntax Literate: Jurnal Ilmiah Indonesia Indonesian Journal of Strategic Management Jurnal Abmas
Hidayat, Yusuf Murtadlo
Universitas Pendidikan Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Journal of Business Management Education (JBME)

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Pengaruh Sosial dan Motivasi Hedonis terhadap Minat Untuk Menggunakan Lebih Lanjut Mobile Wallet DANA di Kota Bandung Hurriyati, Ratih; Hidayat, Yusuf Murtadlo; Friliyantie, Deska
Journal of Business Management Education (JBME) Vol 6, No 1 (2021)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v6i1.37301

Abstract

The purpose of this study is to analyze the social influence, hedonic motivation and interest in further use (continuance intention) on the DANA mobile wallet. The design research of this study is a cross sectional method. This study uses a descriptive verification approach with an explanatory survey method. A total of 200 respondents were selected as samples using purposive sampling. A questionnaire was used in the research instrument to collect data from the respondents. The analytical technique used is the Structural Equation Model (SEM). The results of social influence and hedonic motivation have a positive and significant influence on the interest to use further (continuance intention).Tujuan penelitian ini adalah untuk menganalisis pengaruh sosial, motivasi hedonis dan minat untuk menggunakan lebih lanjut (continuance intention) pada mobile wallet DANA. Desain penelitian ini adalah cross sectional method. Penelitian ini menggunakan pendekatan deskriptif verifikatif dengan metode explanatory survey. Sebanyak 200 responden dipilih sebagai sampel dengan menggunakan purposive sampling. Sebuah kuesioner digunakan dalam instrumen penelitian untuk mengumpulkan data dari responden. Teknik analisis yang digunakan adalah Structural Equation Model (SEM). Hasil pengaruh sosial dan motivasi hedonis memiliki pengaruh positif dan signifikan terhadap minat untuk menggunakan lebih lanjut (continuance intention).
Brand Credibility and Customer-Based Brand Equity in Mobile Health Applications Puspo Dewi Dirgantari; Masharyono Masharyono; Yusuf Murtadlo Hidayat
Journal of Business Management Education (JBME) Vol 8, No 2 (2023)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v8i2.63263

Abstract

By comparing brand credibility (BC) and customer-based brand equity (CBBE), this study aims to establish a strong brand for health mobile applications in Indonesia. In-depth and extensive literature searches were used to perform the study, along with the distribution of questionnaires. 200 persons made up the samples that were collected. The technique is convenience-based (convenience sampling) and uses a Likert scale. To assess the data, structural equation modeling was employed. The findings indicate that brand power is fairly high among Indonesian consumers of health mobile applications. The BC variable influences CBBE. The greatest factor in the creation of CBBE is the Brand Performance component.
Tinjauan Pustaka Sistematis Employee Stock Option Hidayat, Yusuf Murtadlo; Solikin, Ikin; Purnomo, Budi Supriatono; Alamanda, Dini Turipanam
Journal of Business Management Education (JBME) Vol 7, No 1 (2022)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v7i1.42904

Abstract

Employee stock options are discussed not only by researchers in the field of finance, but also from human resources, to psychology. This study aims to fill the research gap related to ESO by conducting bibliometric analysis on articles from the Google Scholar database. A total of 151 articles were selected from the 175 articles found with a range of publication years 2002-2021. The selected articles are classified based on the relevance of the title and abstract. In addition, it is also classified by publisher. Keywords found and related to ESO are grouped based on relevance and frequency of occurrence in order to obtain three groups of keyword elements.
Implementasi model 7 TOP kewirausahaan pada UMKM di masa pandemi Wibowo, Lili Adi; Koeswandi, Tika Annisa; Hidayat, Yusuf Murtadlo
Journal of Business Management Education (JBME) Vol 7, No 1 (2022)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v7i1.47047

Abstract

Tujuan dari penelitian ini adalah untuk menggambarkan implementasi model 7 TOP kewirausahaan dalam pengembangan UMKM di masa pandemi. Penelitian ini merupakan jenis deskriptif kualitatif dengan menggunakan metode implementasi dilakukan berdasarkan kurikulum 7 TOP Kewirausahaan OKOCE terhadap 100 pelaku UMKM mahasiswa di Fakultas Pendidikan Ekonomi dan Bisnis, Universitas Pendidikan Indonesia sebagai katalis utama penggerak ekonomi kreatif dan khususnya pada program MBKM kewirausahaan. Kegiatan implementasi dilakukan selama empat bulan dengan mengintegrasikan tahapan P1-P7 ke dalam mata kuliah berbasis kewirausahaan. Hasil dari penelitian ini menunjukan bahwa implementasi model 7 TOP memberikan dampak positif bagi UMKM. Penelitian ini menyimpulkan bahwa implementasi model 7 TOP Kewirausahaan pada UMKM berjalan optimal, meskipun dilaksanakan di masa pandemi, implementasi ini memberikan dampak bagi UMKM khususnya dalam kaitanya dengan pembelajaran kewirausahaan, penguatan bisnis dan mentoring.
Co-Authors Ahim Surachim Amir Machmud, Amir Bambang Widjadjanta Budi S Purnomo Dini Turipanam Alamanda Friliyantie, Deska Gita Esa Hafitri Ikin Solikin Koeswandi, Tika Annisa Lili Adi Wibowo Mahphoth, Mohd Halim Masharyono Masharyono Mayasari Mayasari Nabila Haura Zain Nugraheni, Rury Nurhumaira, Nadhifa Purnomo, Budi Supriatono Puspo Dewi Dirgantari Puspo Dewi Dirgantari Ratih Hurriyati Ratu Dintha Insyani Zukhruf Firdausi Sulaksana solikin, ikin Yasir Maulana