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All Journal Jurnal Ilmu Komunikasi Jurnal Komunikasi INFERENSI Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Komunikator KARSA: Jurnal Sosial dan Budaya Keislaman (Journal of Social and Islamic Culture) ETTISAL Journal of Communication Panrita Abdi - Jurnal Pengabdian pada Masyarakat Semiotika: Jurnal Komunikasi Jurnal Profetik Bricolage : Jurnal Magister Ilmu Komunikasi Komunika: Jurnal Dakwah dan Komunikasi al-Balagh : Jurnal Dakwah dan Komunikasi
Yuliana Rakhmawati
Universitas Trunojoyo Madura
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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KOMODIFIKASI HALAL PADA IKLAN (SEMIOTIK CHARLES SANDERS PIERCE TERHADAP IKLAN “FRESHCARE” MINYAK ANGIN AROMATHERAPY) Shinta Fitria Wulandari; Yuliana Rakhmawati
SEMIOTIKA: Jurnal Komunikasi Vol 12, No 1 (2018): Semiotika : Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v12i1.1544

Abstract

ABSTRAK.Penelitian ini berjudul Komodifikasi Halal pada Iklan di Televisi (Studi Semiotik Charles Sanders Pierce pada Iklan FreshCare Minyak Angin Aromatherapy). Tujuan penelitian ini untuk menjelaskan makna tanda halal pada iklan FreshCare Minyak Angin Aromatherapy dan mengetahui proses komodifikasi halal pada iklan FreshCare Minyak Angin Aromatherapy. Latar belakang penelitian ini dimana saat ini semakin berkembangnya iklan di televisi yang mengatasnamakan agama untuk menarik perhatian konsumen, salah satunya dengan penggunaan kata halal. Penelitian ini menggunakan jenis penelitian deskriptif kualitatif dengan metode penelitian semiotik. Pengumpulan data dilakukan dengan teknik dokumentasi yang mana iklan di dapat dari youtube. Teori Semiotik Charles Sanders Pierce menjelaskan tentang objek-objek yang menyerupainya dengan keberadaannya yang memiliki hubungan sebab-akibat dengan tanda-tanda. Dengan menggunakan segitiga makna atau triangel of meaning meliputi object , reference, dan interpretant. Penulis akan mengamati dari ketiga unsur tersebut dan menghubungkan ke dalam penelitian ini. Hasil dari penelitian ini adalah tanda-tanda yang terdapat dalam iklan FreshCare Minyak Angin Aromatherapy merupakan suatu komodifikasi talent yang mana pada analisis terdapat talent yang digunakan untuk memaparkan makna halal tersebut. Dengan talent yang menggunakan gaya busana yang islami, selaian itu adanya logo halal pada produk juga merupakan komodifikasi yang diciptakan pada iklan. Komodifikasi halal yang terdapat pada iklan FreshCare Minyak Angin Aromatherapy melibatkan bagian penting yaitu pakaian yang digunakan talent, setting iklan, label halal dan bahan-bahan yang digunakan dalam iklan untuk mengkomodifikasikan bahwa iklan FreshCare Minyak Angin Aromatherapy merupakan produk obat halal dikonsumsi untuk konsumen.Kata Kunci : Semiotik, Iklan FreshCare Minyak Angin Aromatherapy, Halal, Komodifikasi.
Keris as Branding Destination Tourism: Indonesian Heritage Daggers from Madura Yuliana Rakhmawati; Netty Dyah Kurniasari; Ridho Marrotin Subastian
Komunikator Vol 14, No 1 (2022)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.12818

Abstract

Sumenep keris is known for its various philosophies and styles. This traditional Indonesian dagger had the potential to be developed as Madura’s brand tourism. Therefore, strategy is needed to formulate a suitable development model of Sumenep keris potential. Hence, this research aims to describe Sumenep keris potential and contribution to Madura tourism development. A phenomenological approach is used to explore the local keris artisan perspective in interpreting keris philosophy and the accompanying meaning. Data were collected through in-depth interviews and observation and the triangulation method in this research. The analysis results found that the Sumenep keris can be part of the development of a tourist destination brand. The brand will be closer to sticking to the identity of the Sumenep area as a cultural heritage tourism destination. The concept of brand development can be done by optimizing the various perspectives of the Sumenep keris as an index of Madurese culture. Since brand building for tourism destinations is a continuous process, this research is expected to be preliminary. Hence, future research can examine other forms of Madura’s culture that contribute to heritage branding tourism.
Talagha: Marketing Communications for Integrated Coastal Tourism Branding Yuliana Rakhmawati; Qoniah Nur Wijayani; Diah Indiyati; Evi Novianti
ETTISAL : Journal of Communication Vol. 8 No. 1 (2023): ETTISAL : Journal of Communication
Publisher : Universitas Darussalam Gontor collaboration with ISKI (Ikatan Sarjana Ilmu Komunikasi Indo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ejoc.v8i1.9824

Abstract

Madura has beach comparative potential as a coastal tourist destination. However, in the marketing communications context, this potential has not been optimized. Therefore, this research aims to explore all the potential for integrated coastal tourism by using the Talagha acronym of Talang Siring, Legend, Jumiang, and Lembung branding identity as an alternative to marketing communication. The Talagha brand identity not only being as destinations acronym but also the equivalent of lake in Madurese. Research locations were conducted on four Pamekasan coastal tourism destinations in Madura, namely Talang Siring Beach, Jumiang Beach, Legend Beach, and Mangruve Lembung. Research population are visitors and residents around the destinations. Samples were obtained using accidental sampling. Based on target population characteristics, as two hundres samples were acquired. Data collection were conducted by survey and analyzed by using SPSS. The results show that Talagha tagline as a brand identity is agreed by majority respondents to be part of integrated tourism branding. The findings confirmed by branding strategies theory as a part of tourist destination marketing communications. This findings are expected to be a catalyst in brand identity usage in tourist destination marketing communications development. It is recommended these findings as literature in brand destination studies as well as reaches triple helix in developing policies brief related to Madura’s integrated coastal tourism branding.
YOUTH COMMUNICATION CAMPAIGN IN STRENGTHENING DIFABELS THROUGH ICT-BASED PHILANTHROPY Yuliana Rakhmawati; Rizki Ernaldi
al-Balagh : Jurnal Dakwah dan Komunikasi Vol. 5 No. 2 (2020): December 2020
Publisher : Fakultas Ushuluddin dan Dakwah UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/al-balagh.v5i2.2203

Abstract

Ableism is a differentiation construction often experienced by entities with disabilities and contributes to discrimination in the fulfillment of personal, economic, and social rights for persons with disabilities. Designfordream (dfd) presents a form of youth awareness that concerns about philanthropic communication innovation strategies on ableism. This study aims to describe Designfordream's communication strategy in delivering communication through philanthropic activities. This study used a qualitative descriptive method. The data collection observed the Designfordream philanthropic activities through interviews with management and makes some documentation for the relevant sources. The results showed that the communication strategy used by Designfordream was through an ICT-based communication campaign. This campaign is carried out by distributing anti-ableism messages and innovating in building market networks to strengthen people with disabilities' entrepreneurial capacity.
Identity negotiation in student cross cultural communication in Madura: A semio pragmatic approach in multiethnic social space Suryandari, Nikmah; Rahmawati, Farida Nurul; Kurniasari, Netty Dyah; Poernamasari, Nadya; Rakhmawati, Yuliana
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 11, No 2 (2025): Vol 11, No 2 (2025): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v11i2.8485

Abstract

This study examines how the identities of students from various ethnicities in Indonesia are negotiated and demonstrated in the context of cross-cultural communication in the campus environment in Madura. In a social space dominated by strong Madurese cultural values—including religiosity, patriarchal social structures, and honorary symbolism—students from non-Madurese backgrounds such as Papua, Javanese, Batak, and Betawi face the need to adjust their expressions of identity to be socially accepted without losing their identity. This study uses a semiopragmatic approach that combines three levels in identity construction: prefiguration (cultural reference), configuration (situational adjustment), and figuration (actual performance in interaction). Data were collected through in-depth interviews and participatory observation       of 15 students representing different ethnicities. The results showed that students used a variety of adaptive strategies, such as controlling communication styles, using cross-cultural symbols (e.g. Islamic greetings as social greetings), humor, and non-verbal contributions in academic forums. Each strategy reflects the dynamics of identity negotiation that are not only interpersonal but also symbolic and political. This research contributes to understanding how identity is not simply culturally inherited, but constructed situationally and pragmatically in the space of social interaction. These findings have important implications for the development of inclusive campus policies, the design of intercultural training programs, and the strengthening of intercultural dialogue spaces in multiethnic higher education environments
Co-Authors Ach Fawaid As’ad Diah Indiyati Drajat Wicaksono Erfan Muhammad Evi Novianti Kurniasari, Netty Dyah Netty Dyah Kurniasari Poernamasari, Nadya Prasetyono Prasetyono Qoniah Nur Wijayani Rahmawati, Farida Nurul Retno Indriyani Ridho Marrotin Subastian Rizki Ernaldi Shinta Fitria Wulandari Suryandari, Nikmah Suryandari, Nikmah