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All Journal Jurnal Ilmu Komunikasi Jurnal Komunikasi INFERENSI Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Komunikator ETTISAL Journal of Communication Panrita Abdi - Jurnal Pengabdian pada Masyarakat Jurnal Komunikasi Semiotika: Jurnal Komunikasi Jurnal Profetik Bricolage : Jurnal Magister Ilmu Komunikasi Komunika: Jurnal Dakwah dan Komunikasi Mediator: Jurnal Komunikasi al-Balagh : Jurnal Dakwah dan Komunikasi KARSA: Jurnal Sosial dan Budaya Keislaman (Journal of Social and Islamic Culture)
Yuliana Rakhmawati
Universitas Trunojoyo Madura
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Talagha: Marketing Communications for Integrated Coastal Tourism Branding Yuliana Rakhmawati; Qoniah Nur Wijayani; Diah Indiyati; Evi Novianti
ETTISAL : Journal of Communication Vol. 8 No. 1 (2023): ETTISAL : Journal of Communication
Publisher : Universitas Darussalam Gontor collaboration with ISKI (Ikatan Sarjana Ilmu Komunikasi Indo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ejoc.v8i1.9824

Abstract

Madura has beach comparative potential as a coastal tourist destination. However, in the marketing communications context, this potential has not been optimized. Therefore, this research aims to explore all the potential for integrated coastal tourism by using the Talagha acronym of Talang Siring, Legend, Jumiang, and Lembung branding identity as an alternative to marketing communication. The Talagha brand identity not only being as destinations acronym but also the equivalent of lake in Madurese. Research locations were conducted on four Pamekasan coastal tourism destinations in Madura, namely Talang Siring Beach, Jumiang Beach, Legend Beach, and Mangruve Lembung. Research population are visitors and residents around the destinations. Samples were obtained using accidental sampling. Based on target population characteristics, as two hundres samples were acquired. Data collection were conducted by survey and analyzed by using SPSS. The results show that Talagha tagline as a brand identity is agreed by majority respondents to be part of integrated tourism branding. The findings confirmed by branding strategies theory as a part of tourist destination marketing communications. This findings are expected to be a catalyst in brand identity usage in tourist destination marketing communications development. It is recommended these findings as literature in brand destination studies as well as reaches triple helix in developing policies brief related to Madura’s integrated coastal tourism branding.
YOUTH COMMUNICATION CAMPAIGN IN STRENGTHENING DIFABELS THROUGH ICT-BASED PHILANTHROPY Yuliana Rakhmawati; Rizki Ernaldi
al-Balagh : Jurnal Dakwah dan Komunikasi Vol. 5 No. 2 (2020): December 2020
Publisher : Fakultas Ushuluddin dan Dakwah UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/al-balagh.v5i2.2203

Abstract

Ableism is a differentiation construction often experienced by entities with disabilities and contributes to discrimination in the fulfillment of personal, economic, and social rights for persons with disabilities. Designfordream (dfd) presents a form of youth awareness that concerns about philanthropic communication innovation strategies on ableism. This study aims to describe Designfordream's communication strategy in delivering communication through philanthropic activities. This study used a qualitative descriptive method. The data collection observed the Designfordream philanthropic activities through interviews with management and makes some documentation for the relevant sources. The results showed that the communication strategy used by Designfordream was through an ICT-based communication campaign. This campaign is carried out by distributing anti-ableism messages and innovating in building market networks to strengthen people with disabilities' entrepreneurial capacity.
Identity negotiation in student cross cultural communication in Madura: A semio pragmatic approach in multiethnic social space Suryandari, Nikmah; Rahmawati, Farida Nurul; Kurniasari, Netty Dyah; Poernamasari, Nadya; Rakhmawati, Yuliana
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 11, No 2 (2025): Vol 11, No 2 (2025): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v11i2.8485

Abstract

This study examines how the identities of students from various ethnicities in Indonesia are negotiated and demonstrated in the context of cross-cultural communication in the campus environment in Madura. In a social space dominated by strong Madurese cultural values—including religiosity, patriarchal social structures, and honorary symbolism—students from non-Madurese backgrounds such as Papua, Javanese, Batak, and Betawi face the need to adjust their expressions of identity to be socially accepted without losing their identity. This study uses a semiopragmatic approach that combines three levels in identity construction: prefiguration (cultural reference), configuration (situational adjustment), and figuration (actual performance in interaction). Data were collected through in-depth interviews and participatory observation       of 15 students representing different ethnicities. The results showed that students used a variety of adaptive strategies, such as controlling communication styles, using cross-cultural symbols (e.g. Islamic greetings as social greetings), humor, and non-verbal contributions in academic forums. Each strategy reflects the dynamics of identity negotiation that are not only interpersonal but also symbolic and political. This research contributes to understanding how identity is not simply culturally inherited, but constructed situationally and pragmatically in the space of social interaction. These findings have important implications for the development of inclusive campus policies, the design of intercultural training programs, and the strengthening of intercultural dialogue spaces in multiethnic higher education environments
Cultural Shifting And Non-Verbal Communication Reconstruction In Covid-19 Outbreak: Indonesia’S Insight Yuliana Rakhmawati
Jurnal Komunikasi Vol. 14 No. 1 (2022): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v14i1.11480

Abstract

COVID 19 has had a multidisciplinary impact on health, economic, and socio-political emergencies. In the context of communal culture, the impact is increasingly felt. Various activities that prioritize collectivity become limited and even eliminated. In general, communal people used to handle certain messages with physical touch. During the pandemic, conversely, non-verbal activity are in a shifting mode. Therefore, this research attempt to identifies interaction patterns changes in collective society addressing the new habit in non-verbal communication perspectives. This research uses literature studies on journals, previous studies, and other textual documents that are relevant to the research objectives. The analysis results were discussed by the Birdwhistell kinesics theory and Hall's proxemics theory. The research obtained the discussion about non-verbal communication patterns shifting from the haptic tradition to mediated communication. Furthermore, the discussion also apply to physical distance in space and time theory outlook. Therefore, in collective society, the changes will not only generate a new culture but also deliver the way of thinking shifting. The communication barriers presence in indexical signs use then likely happened. Further research could emphasize on macro levels in language relativity perspective. The use of positivistic paradigms to explain correlations between population characteristics and changes in communication behavior patterns during a pandemic can also be explored.
Uncovering the Linkages Between Branding Strategy and Rural Tourism: A Systematic Literature Review Yuliana Rakhmawati; Farida Nurul Rahmawati; Nikmah Suryandari; Netty Dyah Kurniasari
Mediator: Jurnal Komunikasi Vol. 18 No. 2 (2025): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v18i2.7268

Abstract

Brand development in rural destinations has become increasingly vital in the tourism industry, as diverse attractions intensify competition for brand image. Previous research highlights the role of branding strategies in shaping these destination’s images. Therefore, this study aims to overview the branding strategies used in rural tourism development. This study employed a systematic literature review method to identify, evaluate, and interpret relevant research findings. Data were collected using Publish or Perish. Reduction was conducted through an inclusion-exclusion protocol. Using the Google Scholar and Scopus databases, 159 articles were collected, representing key themes and keywords for analysis. The PRISMA scheme mapped the literature, which was processed through descriptive and thematic analysis, resulting in 23 articles selected for analysis. Thematic analysis reveals three central clusters: destination branding which emphasize authenticity, cultural identity, and community participation; brand positioning which focus on competitive differentiation and tourist experience; and brand elements which highlight storytelling, visual identity, and culinary heritage.These findings suggest that rural branding strategies go beyond mere image creation by positioning local culture and heritage as integral components of sustainable tourism communication. The review contributes an integrated mapping of branding strategies in rural contexts and offers practical implications for policymakers and tourism stakeholders. Specifically, the study highlights the importance of identity-based branding strategies that strengthen competitiveness, foster community engagement, and support long-term rural development.
Prophetic Communication: Transcendental Dimension In Islamic Philanthropy Messages Yuliana Rakhmawati
KARSA Journal of Social and Islamic Culture Vol. 28 No. 1 (2020)
Publisher : Universitas Islam Negeri Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/karsa.v28i1.2807

Abstract

Indonesia Islamic philanthropy had been growing tremendously. Trends in institutions platforms in managing Islamic philanthropy brought the divergence of channel message distribution. Those institutions made convergence interdisciplinary innovation. Islamic philanthropy institutions obligate to distribute the message in an ethical manner. They employed prophetic communication values in engaging the public sphere with persuasive communication commonly. Prophetic communication design is a custom to promote transcendental dimension of contemporary communication praxis. The prophetic term uses the cognition proximity design refers to Prophet Muhammad as a role model. This research was conducted to get an overview of the prophetic communication representation in the Islamic philanthropic messages distribution. Analytical techniques use qualitative document analysis. The subject in this research is the display of text on the site of Islamic philanthropic foundations official website Rumah Zakat, Yayasan Dana Al-Falah, and Lembaga Manajemen Infaq. The theme categories enrich found with selective coding. The results of the analysis are discussed using the concepts of prophetic communication, message production theory, goal-plan-action theory, action-making theory, and cognitive dissonance theory. For further research could obtain from the communication management of more specific philanthropic objects.
Co-Authors Ach Fawaid As’ad Diah Indiyati Drajat Wicaksono Erfan Muhammad Evi Novianti Farida Rahmawati Kurniasari, Netty Dyah Netty Dyah Kurniasari Netty Dyah Kurniasari Nikmah Suryandari Poernamasari, Nadya Prasetyono Prasetyono Qoniah Nur Wijayani Rahmawati, Farida Nurul Retno Indriyani Ridho Marrotin Subastian Rizki Ernaldi Shinta Fitria Wulandari Suryandari, Nikmah Suryandari, Nikmah