Article Per Year (5 Year)
p-Index From 2020 - 2025
1.203
P-Index
This Author published in this journals
All Journal JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS JOURNAL OF APPLIED BUSINESS ADMINISTRATION Proceeding International Seminar of Islamic Studies Bursa : Jurnal Ekonomi dan Bisnis Journal of International Conference Proceedings
Hafiz, Muhammad Shareza
Unknown Affiliation
Religion Arts Humanities Astronomy Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : JOURNAL OF APPLIED BUSINESS ADMINISTRATION

 1 
Moderating Role of Values in Religiosity and Brand Switching from Israel-Affiliated Brands among Gen Z Sani, Agus; Hafiz, Muhammad Shareza; Marpaung, Arif Pratama
Journal of Applied Business Administration Vol 9 No 2 (2025): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.10115

Abstract

This study examines the influence of religiosity on Indonesian consumers' brand switching behavior, particularly regarding brands affiliated with the Israeli-Palestinian issue. Using SEM-PLS analysis with 178 respondents obtained through snowball sampling, the results reveal that religiosity positively and significantly affects consumers' tendency to switch from Israeli-affiliated brands to local alternatives. Furthermore, functional, emotional, social, and epistemic values significantly strengthen this relationship. These findings highlight that consumer behavior is influenced not only by economic considerations but also by spiritual, social, and cognitive factors. In today's value-conscious consumer landscape, purchasing decisions increasingly reflect personal and collective beliefs. For marketers, this emphasizes the importance of developing ethical, value-driven branding strategies that resonate with consumers' social and moral awareness. Brands that align with consumer values and demonstrate social responsibility are more likely to foster loyalty and trust in an era where consumers are buying not just products, but also meaning and identity.
Co-Authors Arif Pratama Marpaung Hamdani, Rizki Muhammad, Idhamsyah Pradesyah, Riyan Radiman, Radiman Sani, Agus Sinuhaji , Karina Ridha Ditia Sri Fitri Wahyuni Tri Wulandari