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Determinan Loyalitas Nasabah dengan Efek Mediasi Kepuasan Nasabah Terhadap Produk Perbankan Syariah Ramayani, Ramayani; Tajul Ula; Zefri Maulana
IHTIYATH : Jurnal Manajemen Keuangan Syariah Vol 8 No 1 (2024): Vol. 8 No.1 Juni 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/ihtiyath.v8i1.8564

Abstract

Abstract Purpose: This study aims to analyze the influence of the application of Islamic values, service quality and product excellence on customer loyalty through customer satisfaction as an intervening variable in Islamic Banking Products. Design/methodology/approach: In this study, the author took data from the Langsa City Community which amounted to 100 samples. The analytical tool used in this study is the Structural Equotion Model- Partial Least Square (SEM-PLS) mediation effect using the Smart PLS 3.00 Application. Findings: The results revealed that the variable t test hypothesis test showed that the application of Islamic values directly positive was not significant and through customer satisfaction was positive and significant. The variable of service quality is directly positive and significant to customer loyalty, while through positive customer satisfaction is not significant, besides that product excellence is directly positive significant, while product excellence through customer satisfaction is positive significant to customer loyalty. Furthermore, customer satisfaction with customer loyalty is positive and insignificant for customer loyalty to Islamic Banking Products. Research limitations/implications: The results of this study can enrich the literature on customer loyalty in Islamic banking by adding insight into how the application of Islamic values, service quality, and product excellence affects customer satisfaction and loyalty. Practical implications: Islamic banking management can use these findings to improve their service and product strategies. Strengthening the application of Islamic values, improving service quality, and introducing superior products can increase customer satisfaction and loyalty. Tujuan: Penelitian ini bertujuan untuk menganalisa pengaruh Penerapan nilai-nilai Islam, Kualitas pelayanan dan Keunggulan produk terhadap Loyalitas nasabah melalui Kepuasan nasabah sebagai variabel intervening pada Produk Perbankan Syariah. Desain/metodologi/pendekatan: Penelitian ini penulis mengambil data Masyarakat Kota Langsa yang berjumlah sebanyak 100 orang sampel. Alat analisis yang digunakan dalam penelitian ini adalah Structural Equotion Model- Partial Least Square (SEM-PLS) efek mediasi dengan menggunakan Aplikasi Smart PLS 3.00. Temuan: Hasil penelitian mengungkapkan bahwa pada uji hipotesis uji t variabel menujukkan bahwa Penerapan nilai-nilai Islam secara langsung positif tidak signifikan dan melalui Kepuasan nasabah positif dan signifikan.Variabel Kualitas pelayanan secara langsung positif dan signifikan terhadap Loyalitas nasabah, sedangkan melalui Kepuasan nasabah positif tidak signifikan, selain itu Keunggulan produk secara langsung positif signifikan, sedangkan Keunggulan produk melalui Kepuasan nasabah positif signifikan terhadap Loyalitas nasabah. Selanjutnya Kepuasan nasabah terhadap Loyalitas nasabah positif dan tidak signifikan terhadap Loyalitas nasabah pada Produk Perbankan Syariah. Keterbatasan / implikasi penelitian: Hasil penelitian ini dapat memperkaya literatur tentang loyalitas nasabah di perbankan syariah dengan menambahkan wawasan tentang bagaimana penerapan nilai-nilai Islam, kualitas pelayanan, dan keunggulan produk mempengaruhi kepuasan dan loyalitas nasabah. Implikasi praktis: Manajemen perbankan syariah dapat menggunakan temuan ini untuk meningkatkan strategi layanan dan produk mereka. Memperkuat penerapan nilai-nilai Islam, meningkatkan kualitas pelayanan, dan memperkenalkan produk yang unggul dapat meningkatkan kepuasan dan loyalitas nasabah.
Empowerment of Natural Resources and the Environment as a Livelihood for Rural Communities Muhammad, Alfian; Muhammad Amin; Safwan Kamal; Zubir; Safwandi; Zefri Maulana
SEURAYA Jurnal Pengabdian Kepada Masyarakat Vol 1 No 2 (2023): SEURAYA Jurnal Pengabdian kepada Masyarakat
Publisher : Fakultas Ekonomi dan Bisnis Islam IAIN Langsa

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Abstract

The aim of this service is to examine community empowerment efforts in optimizing the potential of natural resources and the environment as a source of livelihood, as well as exploring the role of women in the production process and management of natural resources and the environment as a livelihood for rural communities. The location of this service is in Afdeling II Bukit Village, Birem Bayeun District, East Aceh Regency. The problems that occur in Afdeling II Bukit Village are the lack of community awareness of the importance of diversifying livelihoods to reduce dependence on a single sector, the lack of innovation in the production of local products that can provide added value and contribute to the competitiveness of the local economy, and then, the lack of concern for resource conservation. nature and the environment in achieving sustainable and inclusive development in Afdeling II Bukit Village. Support from the government and various parties is highly expected to continue to encourage and develop initiatives to achieve better progress for the community and environment of Afdeling II Bukit Village.
Economic Empowerment with Hydroponic Vegetable Cultivation as a Stunting Prevention Solution Irfan Nasruddin, Irfan; Dewi; Zefri Maulana
SEURAYA Jurnal Pengabdian Kepada Masyarakat Vol 2 No 1 (2024): SEURAYA Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Ekonomi dan Bisnis Islam IAIN Langsa

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Abstract

This research explores economic empowerment and hydroponic vegetable cultivation to prevent stunting in Matang Setui Village. Children showing signs of stunting in the village face a shortage of Supplementary Feeding Program (SFP) from the local health center team. Through collaboration between economic and innovative agricultural aspects, this study aims to improve the quality of life in the community and reduce the incidence of stunting in children. Hydroponics is chosen as an effective agricultural solution for producing quality vegetables without the limitations of traditional methods.The focus of this research is the implementation of economic empowerment programs, including skills training, entrepreneurial guidance, and increased access to economic resources. The introduction of hydroponic vegetable cultivation is also proposed as an innovative solution to enhance food security and nutritional standards in the community. With comprehensive data analysis and evaluation of empowerment impacts, this research aims to provide insights into the positive impact of economic collaboration and hydroponic vegetable cultivation in addressing stunting challenges.
Pendampingan Pembelajaran Tajwid Dan Makharijul Huruf Sebagai Upaya Meningkatkan Kemampuan Membaca Al-Quran Yang Baik Dan Benar Pada Santri Tpa Darul Anwar Desa Keeh Kecamatan Meurah Mulia Maulina, Isra; Sufrizal, Sufrizal; Zefri Maulana
SEURAYA Jurnal Pengabdian Kepada Masyarakat Vol 2 No 2 (2024): SEURAYA Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Ekonomi dan Bisnis Islam IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/jurnal seuraya.v2i2.10719

Abstract

Learning tajweed and makhrijul huruf is an important thing for Muslims to be able to read and understand the Al-Quran properly and correctly with matters related to studying the Al-Quran. Darul Anwar TPA is thesubject of one of the community service lecture activities. Based on observations in the field, many Keeh Village TPA students have been able to read the Quran, but the use of tajweed and makharijul letters is still not correct. The objectives in the implementation of learning tajweed and makhrajul letters are: 1). To reduce the possibility of reading the Quran incorrectly, which can change its meaning; 2). to help understand the Quran accurately and completely. The implementation method in this community service activity is PAR (Participatory Action Research) which is supported by observation, interviews and lectures. The results of this community service show that 65% of the students have been able to apply the science of tajweed to be able to read the Quran properly and in accordance with the rules of tajweed science and 80% of the students of TPA Darul Anwar Keeh Village are able to place or pronounce hijaiyah letters according to makhraj. The application of this mentoring method is very helpful for effective learning in educating children to be more active in learning and understanding tajweed and makharijul letters.