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Integrated Marketing and Customers’ Decision Saving Funds in Islamic Banks Christiyanto, Wenda Wahyu; Astutik, Mardi
Shirkah: Journal of Economics and Business Vol 3, No 3 (2018)
Publisher : Faculty of Islamic Economics and Business, Institut Agama Islam Negeri (IAIN) Surakarta

Indonesia has a good market potential for Islamic banking business development. However, the market share of Islamic banks is still far behind the conventional ones. Over 5 years, Islamic marketing mix has been integrated with the contemporary marketing mix. This article prudently examines the decision of society to invest their funds in Islamic banks dealing with the integrated marketing mix. Questionnaires had been distributed to 150 respondents of Islamic banks customers. Using analysis of Structural Equation Modeling based on variance (SEM-PLS), this article shows that the integrated marketing mix has taken an influence on customer purchasing decisions, consisting of pragmatism and product, pertinence and promotion, persistence and process. Keywords: SEM-PLS, Islamic banking, integrated marketing

Sebuah Fenomena Bank Syariah di Kota Santri Christiyanto, Wenda Wahyu; Astutik, Mardi
Eksis: Jurnal Riset Ekonomi dan Bisnis Vol. 13 No. 1 (2018)
Publisher : STIE PGRI Dewantara Jombang

Bank Syariah telah beroperasi di Indonesia selama kurang lebih 20 tahun di Indonesia. Tonggak awal Bank Syariah di Indonesia ditandai dengan mulai beroperasinya Bank Muamalat pada tahun 1992, kemudian diikuti oleh Bank Syariah lainnya. Dengan penduduk Indonesia yang saat ini berjumlah lebih dari 250 juta jiwa, dengan mayoritas muslim, seharusnya hal itu menjadi pasar potensial Bank Syariah. Namun ternyata Bank Syariah belum mampu mengimbangi dominasi Bank Konvensional. Selama 20 tahun lebih beroperasi di Indonesia, Bank Syariah hanya mampu menembus 5% pangsa pasar perbankan. Berdasarkan fenomena tersebut, maka penelitian ini berupaya untuk menganalisa Bank Syariah dari aspek pemasarannya. Penelitian ini dilakukan di Jombang, yang juga disebut sebagai kota santri. Kota Jombang dianggap dapat merefleksikan fenomena yang ada dalam skala nasional, karena Jombang penduduknya mayoritas muslim dengan budaya Islamnya yang kental. Penelitian ini berupaya untuk menganalisa pengaruh Contemporary Marketing Mix terhadap minat masyrakat untuk menjadi nasabah Bank Syariah, dengan Brand Image sebagai variabel mediasi. Penelitian ini menggunakan metode survey, serta menggunakan teknik SEM-PLS dengan alat WarpPLS 5.0 untuk analisa data. Hasil analisa telah memenuhi asumsi outer model, inner model dan model fit, serta menunjukkan bahwa Contemporary Marketing Mix mempengaruhi minat beli, dengan Brand Image sebagai variabel mediasi parsial.

Kegiatan Survey Kepuasan Pelanggan Jalan Tol Ruas ABC yang dikelola oleh PT. XYZ Wenda Wahyu Christiyanto; Benih Hartanti
COMVICE: Journal Of Community Service Vol. 2 No. 1 (2018): April (2018)
Publisher : STIE PGRI Dewantara Jombang

PT. XYZ dituntut menjadi perusahaan profesional dan modern dalam pengelolaan Jalan Tol, serta memiliki kompetensi yang baik di tingkat nasional dan regional. Oleh karenanya, PT. XYZ melakukan evaluasi layanan dengan mengadakan survey kepada para pelanggan ruas tol ABC, untuk mengetahui tingkat kepuasan serta mengetahui masukan dari para pelanggan. Sumber data dari kegiatan survey ini adalah data primer, di mana diperoleh dengan teknik pengambilan sampel non probabilitas, dengan hasil response rate sebesar 82,25%. Teknik Analisa dalam survey ini menggunakan analisis angka indeks dan analisis deskriptif. Hasil survey dari responden menyatakan bahwa perlu dilakukan peningkatan sosialisasi penggunaan E-Payment, isi ulang E-Toll Card, pemanfaatan GTO, layanan jasa derek gratis, dan layanan Senkom. Selain itu, juga perlu dilakukan pelatihan petugas gardu tol agar lebih ramah, penambahan PJU, penambahan frekuensi patroli petugas PJR, peningkatan respon petugas terhadap kejadian di sepanjang Tol ABC, perbaikan jalan yang bergelombang, pengecekan infrastruktur secara berkala, serta inovasi produk layanan juga hendaknya terus dilakukan, mengingat penilaian pelanggan Tol ABC terhadap layanan Jalan Tol Pembanding semakin baik, meskipun masih tergolong dalam kategori tidak puas.

Optimalisasi Produksi Produk Olahan Berbahan Dasar Salak Di Desa Jatirejo, Kecamatan Diwek, Jombang Benih Hartanti; Wenda Wahyu Christiyanto; Nuri Purwanto
COMVICE: Journal Of Community Service Vol. 2 No. 2 (2018): Oktober (2018)
Publisher : STIE PGRI Dewantara Jombang

Kegiatan pendampingan yang dilakukan tim penulis di Desa Jatirejo, Kecamatan Diwek, Kabupaten Jombang – Jawa Timur dengan sumber dana dari hibah kementrian Riset dan teknologi Pendidikan Tinggi (kemenristekdikti) melalui Program Kerjasama Mitra, bertujuan untuk meningkatkan perekonomian Desa Jatirejo yang terkenal sebagai penghasil buah Salak dengan memberdayakan kelompok ibu-ibu Pemberdayaan Kesejahteraan Keluarga (PKK) sebagai mitra. Kegiatan ini berlangsung selama kurang lebih 3 (tiga) bulan dengan menitikberatkan pada pengolahan buah salak dalam berbagai varian produk yaitu minuman sari salak serta jenang salak, dengan disertai pemberian bantuan alat produksi kepada mitra. Dengan bermodalkan semangat membangun perekonomian desa dan kerja keras serta gotong royong, pada akhirnya produk minuman sari salak dapat dipasarkan dan laku terjual sebanyak 1600 cup ukuran 120 ml, dan jenang salak terjual sebanyak 150 Kg, dengan sebaran konsumen di wilayah Jawa Timur, Jawa Barat, Jakarta, Bali dan Sulawesi Utara.

Integrated Marketing and Customers’ Decision Saving Funds in Islamic Banks Wenda Wahyu Christiyanto; Mardi Astutik
Shirkah: Journal of Economics and Business Vol 3, No 3 (2018)
Publisher : IAIN Surakarta

Indonesia has a good market potential for Islamic banking business development. However, the market share of Islamic banks is still far behind the conventional ones. Over 5 years, Islamic marketing mix has been integrated with the contemporary marketing mix. This article prudently examines the decision of society to invest their funds in Islamic banks dealing with the integrated marketing mix. Questionnaires had been distributed to 150 respondents of Islamic banks customers. Using analysis of Structural Equation Modeling based on variance (SEM-PLS), this article shows that the integrated marketing mix has taken an influence on customer purchasing decisions, consisting of pragmatism and product, pertinence and promotion, persistence and process. Keywords: SEM-PLS, Islamic banking, integrated marketing

The Financial Performance of Islamic Rural Bank in Indonesia: A Bibliometric Analysis Wenda Wahyu Christiyanto; Ikin Solikin; Budi Supriatono Purnomo; Denny Andriana
Shirkah: Journal of Economics and Business Vol 8, No 1 (2023)
Publisher : IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/shirkah.v8i1.456

No bibliometric investigation has been carried out regarding the Financial Performance of the Islamic Rural Bank in Indonesia, even though Indonesia harbors the largest Muslim population, denoting an untapped market for Islamic financial institutions. This study aims to conduct extensive bibliometric literature on Financial Performance of the Islamic Rural Bank in Indonesia. The study utilized Publish or Perish (PoP) software to identify articles related to the topic from the Google Scholar database. Out of 982 articles found between 2015 and 2020, 68 articles were relevant and selected for analysis. These articles were further processed using Mendeley reference manager software and visualized using VOSviewer. The study outcomes provide a comprehensive view of the timeframe of publications, academic journals, citation rates, authorship, research subjects, and methodologies applied in examining financial performance. It provides a summary of the variables that impact the financial performance of Islamic rural banks in Indonesia and puts forth an all-encompassing framework for predicting the financial performance of these banks. This study serves as a valuable reference for future research on the Financial Performance of Islamic Rural Banks in Indonesia by providing an overview of potential topics, research methodology, variables involved, and a suggested financial performance model for Islamic rural banks in Indonesia.

CONTEMPORARY MARKETING MIX, BRAND IMAGE AND CONSUMER BUYING INTEREST IN ISLAMIC BANKING Christiyanto, Wenda Wahyu
Hasanuddin Economics and Business Review VOLUME 4 NUMBER 1, 2020
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v4i1.2347

In the last 20 years, Islamic Banking has been operating in Indonesia. It Begun when Bank Muamalat Indonesia established in 1992, then followed by others. With over 250 million populations in Indonesia, including a large number of muslim as majority, Indonesia should be a potential market for Islamic Banking. However, Islamic Banks, which is supposed to be muslim icon, are not capable to do much in the largest muslim population country. Over than two decades, Islamic Banks still have not been able to offset the domination of Conventional Banks, it just only have around 5 percent of banking market share. Based on the phenomenon, this study aims to examine the Islamic Banks viewed from the marketing aspect. This research was conducted in East Java, because this region has a large number Muslim population with a thick Islamic culture. This study aims to determine the effect of contemporary marketing mix on the interest of east javaâ€™s resident, become customers of Islamic Banks, with brand image as the mediator variable. This research was conducted by survey method, then the data obtained were analyzed by SEM-PLS technique using WarpPLS 5.0. The result show that the data has met the rules of outer model, inner model, model fit and quality indices. The results in the study indicate that contemporary marketing mix affects the East Javasâ€™s residentâ€™s interest, become a customer of Islamic Banks, with brand image as partial mediator variable.

Islamic Work Ethics in Indonesia Islamic Microfinance Institutions: A Bibliometric Review and Analysis Christiyanto, Wenda Wahyu; Hadi Senen, Syamsul; Rofaida, Rofi
SHAHIH: Journal of Islamicate Multidisciplinary Vol. 7 No. 2 (2022)
Publisher : Universitas Islam Negeri Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/shahih.v7i2.5032

The concept of "Islamic Work Ethics at Islamic Micro Finance Institutions in Indonesia" is a development of "Islamic work ethics", studied and applied in sharia-based microfinance institutions, especially those in Indonesia, considering that Indonesia is the most prominent Islamic country in the world. This paper provides an extensive bibliometric literature overview on "Islamic Work Ethics at Islamic Micro Finance Institutions in Indonesia". Publish or Perish (PoP) software found articles related to the topic, with a database sourced from Google Scholar. 596 of the 990 articles from 2015 to 2020 were analyzed from Google Scholar's database. The selected references are managed using reference manager software, Mendeley. After processing Google Scholar's database, this paper orders and imagines it utilizing VOSviewer. In general, this paper gives an incredible reference highlight for future research on "Islamic Work Ethics at Islamic Micro Finance Institution in Indonesia".

Developing Measurement of Holistic Islamic Religiosity in Indonesia Islamic Banks’ Consumer: A Mixed Method Study Christiyanto, Wenda Wahyu; Gaffar, Vanessa; Nurali , Nurali; Kurniawan, Indra; Zuhroh, Siti; Anwar, Resa Nurlaela; Nurianah, Nurianah
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 16 No. 2 (2025): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/covalue.v16i2.5476

The purpose of this study is to explore religiosity indicators which are then confirmed to measure the holistic Islamic religiosity variable. This study uses a mixed method, exploratory sequential design. The qualitative method is carried out with a systematic literature review, with 76 articles in the final selection process. The quantitative method is carried out by collecting data from 403 Islamic Bank customers in Indonesia using a numeric scale questionnaire, and analyzed using exploratory factor analysis (SPSS) and confirmatory factor analysis (AMOS) techniques. The findings in this study indicate that holistic Islamic religiosity can be measured by 2 dimensions (faith and piety), consisting of 4 indicators (faith dimensions) and 3 indicators (piety dimensions). This study focuses on Islamic Bank customers in the Jakarta, West Java and East Java areas. Further research is expected to confirm this measurement in other regions and other wider business sectors, so that the level of generalization can be even wider. The measurement of the Holistic Islamic Religiosity variable can be used as a reference by researchers who involve religiosity variables in their research, especially in consumer behavior research with an Islamic theme.

CONTEMPORARY MARKETING MIX, BRAND IMAGE AND CONSUMER BUYING INTEREST IN ISLAMIC BANKING Christiyanto, Wenda Wahyu
Hasanuddin Economics and Business Review VOLUME 4 NUMBER 1, 2020
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v4i1.2347

In the last 20 years, Islamic Banking has been operating in Indonesia. It Begun when Bank Muamalat Indonesia established in 1992, then followed by others. With over 250 million populations in Indonesia, including a large number of muslim as majority, Indonesia should be a potential market for Islamic Banking. However, Islamic Banks, which is supposed to be muslim icon, are not capable to do much in the largest muslim population country. Over than two decades, Islamic Banks still have not been able to offset the domination of Conventional Banks, it just only have around 5 percent of banking market share. Based on the phenomenon, this study aims to examine the Islamic Banks viewed from the marketing aspect. This research was conducted in East Java, because this region has a large number Muslim population with a thick Islamic culture. This study aims to determine the effect of contemporary marketing mix on the interest of east javaâ€™s resident, become customers of Islamic Banks, with brand image as the mediator variable. This research was conducted by survey method, then the data obtained were analyzed by SEM-PLS technique using WarpPLS 5.0. The result show that the data has met the rules of outer model, inner model, model fit and quality indices. The results in the study indicate that contemporary marketing mix affects the East Javasâ€™s residentâ€™s interest, become a customer of Islamic Banks, with brand image as partial mediator variable.

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