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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development) RJABM (Research Journal of Accounting and Business Management) Jurnal Pelayanan dan Pengabdian Masyarakat (Pamas) Dialektika: Jurnal Ekonomi dan Ilmu Sosial SWARNA Indonesian Journal of Sustainability Policy and Technology Journal of Nonformal Education
Dewi, Catur Kumala
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Penerapan Brand Identity Product, Standarisasi dan Digitalisasi Pemasaran Produk Kelompok Tani Madu Kelulut Sungai Siring Haryadi, Rina Masithoh; Dewi, Catur Kumala; Kridalaksana, Awang Harsa
Jurnal Pelayanan dan Pengabdian Masyarakat (Pamas) Vol 8, No 3 (2024): Jurnal Pelayanan dan Pengabdian Masyarakat (PAMAS)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM Universitas Respati Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/pamas.v8i3.3528

Abstract

Kelompok petani madu Desa Sungai Siring tersebar dalam 3 RT. Setiap RT terdiri dari 10 orang petani. Ada 100 sarang lebah kelulut yang di kelola kelompok tani yang berhasil memanen madu setiap 3 bulan sekali tergantung musim. Sarang lebah diambil dari hutan sekitar sedangkan kotak sarang lebah di buat sendiri oleh petani. Saat ini konsumen hanya berasal dari masyarakat sekitar yang mengenal petani madu. Pengemasan madu masih menggunakan botol bekas. Berdasarkan paparan diatas permasalahan yang dihadapi petani madu kelulut di Sungai Siring adalah pertama, pemasaran madu kelulut sangat terbatas dan hanya menjangkau kalangan sekitar karena tidak mempunyai brand identity product yang jelas. Brand identity product terdiri dari merek (nama produk), tagline, dan desain kemasan. Permasalahan kedua adalah produk tidak mempunyai standar jaminan produk. Tantangan dalam bisnis madu adalah mengedukasi konsumen akan produk yang dijual.Kunci keberhasilan dari bisnis ini adalah kepercayaan masyarakat. Customer trust bisa dibangun terhadap atribut produk jika ada standar jaminan produk. Tujuan dari kegiatan ini adalah memberikan pendampingan pengemasan dan standarisasi produk (PIRT ,label halal) serta penerapan digital marketing dalam memasarkan madu kelulut sehinga menjangkau konsumen yang lebih luas. Penerapan digital marketing madu kelulut melalui market place dan website sub domain kelurahan Sungai Siring. Kegiatan pengabdian masyarakat ini menghasilkan sertifikat PIRT, halal, metode pemasaran online dan web madu kelulut. Kata kunci : Madu Kelulut; Digital Marketing; Brand Identity Product: Standardisasi Produk
Penerapan Brand Identity Produk Petani Madu Kelulut Sungai Siring Dewi, Catur Kumala; Masithoh, Rina; Solihin, Danna; Nurfitriani, Nurfitriani; Yudhyani, Eka; Indrawati, Andi; Ekawati, Ekawati
SWARNA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 5 (2024): SWARNA: Jurnal Pengabdian Kepada Masyarakat, Mei 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/swarna.v3i5.1313

Abstract

Dalam mencapai keberhasilan dan kestabilan ekonomi kelompok tani Madu Kelulut maka perlu dilakukan pendekatan pemasaran produk terkait brand indentity Madu Kelulut. Hal ini perlu dilakukan karena permintaan produk madu Kelulut cukup tinggi dan konsumen perlu mengenal Madu Kelulut yang merupakan hasil budidaya Kelompok Tani Madu Kelulut Sungai Siring. Tujuan dilakukannya pendampingan penerapan brand indentity ini adalah dari hasil pre test yang dilakukan tim kepada para anggota Kelompok Tani Madu Kelulut tentang kebutuhan pendampingan yang diperlukan untuk kepentingan kemajuan penjualan Madu Kelulu. Adapun hasil yang diperoleh dari kegiatan ini adalah tersosialisasinya penerapan brand identity daro Madu Kelulut yang merupakan hasil produksi Kelompok Tani Madu Kelulut Sungai Siring.
Evaluation of Financial Distress Prediction in the Telecommunications Industry Using the Ohlson and Taffler Model Septiani, Novia Dwi; Iskandar, Rusdiah; Dewi, Catur Kumala
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 7 No 5 (2024): September 2024
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v7i5.2944

Abstract

The company's large debt caused the company's operating income at PT Bakrie Telecom Tbk in 2020 - 2022 to decline because the company was unable to pay off its obligations and always had a negative net profit over several years, so the company had the potential to experience financial distress. The aim of this research is to determine and analyze the potential for financial distress at the company PT Bakrie Telecom Tbk using the Ohlson and Taffler model. This research uses quantitative methods with library research techniques, namely collecting data related to the problem to be researched to obtain secondary data. The analysis tool uses the Ohlson and Taffler model. The research results show that the Ohlson model predicts that PT Bakrie Telecom Tbk will experience bankruptcy with an O-Score value > 0.38 for the period 2020 to 2022. The Taffler model predicts PT Bakrie Telecom Tbk will be unhealthy with a T-Score value < 0.2 for the period 2020 to 2022 Based on the research results, it can be concluded that the Ohlson and Taffler model predicts that the company PT Bakrie Telecom will experience financial distress for the period 2020 - 2022.
Cooperative Financial Performance Analysis of Liquidity, Solvency, Profitability, and Activity Ratios: (A Case Study of the Tirta Dharma PDAM Cooperative in Samarinda City based on Ministerial Regulation Number 06/Per/M.KUKM/V/2006) Hamsyah, Hamsyah; Latif, Imam Nazarudin; Dewi, Catur Kumala
Indonesian Journal of Sustainability Policy and Technology Vol. 1 No. 1 (2023): Indonesian Journal of Sustainability Policy and Technology - May 2023
Publisher : PT Global Digital Sains Tekno

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61656/ijospat.v1i1.119

Abstract

Cooperatives have an essential role in constructing national economic development, and their financial analysis is needed to evaluate the efficiency of their financial performance. This study aims to evaluate cooperatives' profitability, solvency, liquidity, and activity ratios in the years 2016–2018. The results will be analyzed using trend lines to determine if cooperative financial performance increased or decreased during that time. In this study, researchers employ liquidity ratios, specifically current ratios, as analytical tools. Solvency Ratios consist of Total Debt to Equity Ratio and Total Debt to Assets Ratio. Activity Ratios using ratios—accounts receivable turnover—and Profitability Ratios comprising Economic Profitability, Return on Assets, and Net Profit Margin. The study's findings and the subsequent discussion demonstrate that the results were excellent when the liquidity ratio was calculated using the current ratio from 2016 to 2018. The solvency ratio is excellent based on the Total Debt to Equity Ratio and Total Debt to Assets Ratio. Both the total debt-to-equity ratio and the total debt-to-total assets ratio show annual rises in their trend graphs. Economic profitability, return on assets, and net profit margin are used to calculate the profitability ratio, which yields excellent results. The Receivables Turnover ratio calculates the Activity Ratio, which yields subpar results. This analysis suggests that to raise activity ratios, attention should be paid to asset and operational management solutions that are more effective.
JKSE AND TRADING ACTIVITIES BEFORE AFTER COVID-19 OUTBREAK Dewi, Catur Kumala
RJABM (Research Journal of Accounting and Business Management) Vol 4, No 1 (2020)
Publisher : LPPM University 17 Agustus 1945 Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31293/rjabm.v4i1.4671

Abstract

The Covid-19 outbreak gave a negative implication not only on the Indonesian stock exchange but throughout the world until WHO declared Covid-19 a pandemic. Stock market movements are formed by stock market participants, including issuers, brokers and investors. IHSG continues to fluctuate sharply and tends to decrease in the beginning of January 2020 to April 2020. Different things happen for trading volumes that have increased.  Trading volume is a combination of sell and buy during the trading session. Before and after Covid-19, IHSG gives an illustration that trading volume is increasingly fluctuating sharply with an upward trend above trading volume before Covid-19. Pandemic provides an overview of IHSG volatility and trading volumes that experience sharp fluctuations with a downward trend. Therefore, reserves are better if diversification is carried out in real assets other than financial assets.
Management of Financing in Community Learning Activity Centers Nurfitriani, Nurfitriani; Yudhyani, Eka; Dewi, Catur Kumala; Haryadi, Rina Masithoh; Sunarto, Sunarto
Journal of Nonformal Education Vol. 10 No. 2 (2024): Equivalency education and community education
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jone.v10i2.12782

Abstract

The Center for Teaching and Learning Activities (PKBM) is one of the non-formal educational institutions that has a strategic role in improving the quality of human resources through various learning programs. PKBM provides a variety of educational services such as equality education, skills training, and various kinds of community empowerment programs. For sustainability and effectiveness, the program is highly dependent on effective and efficient financing management.  The purpose of the study is to describe the characteristics of sources and Revenue Budget Plans (RAP) in PKBM Karya Bhakti Punung, to describe the characteristics of financial realization and accountability in PKBM Karya Bhakti Punung. The method used in this study is data description with an ethnographic approach. Data collection used interview techniques with selected resource persons. The results obtained from this study are known if the sources of funds contained in PKBM Karya Bhakti are obtained from the government, namely from the Director General of PNFI (Indonesia Non-Formal Education), the East Java Provincial Education Office, and the Pacitan Regency Education Office, in addition to that the sources of funds are obtained from independent or independent institutions and businesses from PKBM itself.  By diversifying funding sources and optimizing the use of funds, PKBM can reduce dependence on one source of funding, thereby increasing operational stability and financial sustainability. Good management also allows greater access to resources, which can be used to improve the quality of education and services, as well as develop more relevant and innovative programs and curricula. The active participation of the community in the financing management process will strengthen the relationship between PKBM and its community, as well as encourage greater support. Seeing this, additional funds are needed for PKBM so that educational activities can run as well as possible.
Strategi Promosi Melalui Media Sosial Pada Myrubylicious Fashion Store Widuri, Andi Fika; Dewi, Catur Kumala
DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial Vol 8 No 1 (2023): Dialektika : Jurnal Ekonomi dan Ilmu Sosial
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/dialektika.v8i1.2178

Abstract

This study aims to describe the promotion strategy through social media used by one of the local fashion companies in the city of Bandung, namely the myrubylicious fashion store. The research method used is descriptive qualitative with data collection techniques through open interviews and documentation. The results of data collection are then analyzed using three stages, namely reduced data, data presented, then concluded. The results showed that myrubylicious uses a promotional mix technique consisting of 5 aspects, namely advertising, personal selling, direct marketing, public relations, and sales promotion. These five aspects are used by myrubylicious as a tool to maximize the company's promotion strategy with the goal of increasing the company's profit. This form of promotional strategy can make myrubylicious continue to survive during the onslaught of the fashion business is increasingly rampant.
Co-Authors Awang Harsa Kridalaksana Danna Solihin Eka Yudhyani, Eka Ekawati Ekawati Hamsyah, Hamsyah Haryadi, Rina Masithoh Imam Nazarudin Latif Indrawati, Andi Masithoh, Rina Nurfitriani Nurfitriani Nurfitriani Nurfitriani, Nurfitriani Rusdiah Iskandar Septiani, Novia Dwi Sunarto Sunarto Widuri, Andi Fika