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All Journal LOSARI: Jurnal Pengabdian Kepada Masyarakat JIPMukjt:Jurnal Ilmu Pendidikan Muhammadiyah Kramat Djati Jurnal Al Kahfi : Jurnal Pendidikan Agama Islam
Alwizra, Alwizra
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Mathematics Public Health Social Sciences Transportation Other

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Public Relations Management Strategy in Increasing Public Interest in Islamic Educational Institutions Yenni, Yenni; Sayuti, Imam; Alwizra, Alwizra; Putri, Sinta Westika; Marwah, Marwah; Iskandar, M. Yakub; Aminudin, Wan Sofea Adlin Binti Wan
Al-Kahfi: Jurnal Pendidikan Agama Islam Vol. 9 No. 1 (2023): January
Publisher : STAI YAPTIP Simpang Empat Pasaman Barat Indonesia in collaboration with International Islamic Studies Development and Research Center (IISDRC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70820/al-kahfi.v8i1.333

Abstract

Schools will be in demand by the community if they can provide satisfaction to the community, especially regarding their educational programs. Apart from that, schools must also be able to provide interesting, fast, and accurate information to the community so that people can see, hear, and feel directly or indirectly what the school produces, especially for its students. The dissemination of school information to the public is done by a public relations officer. In carrying out his role, a public relations person has a strategy agreed upon by the school as a policy that will be implemented as a school program. This research aims to find out what the public relations management strategy is in Islamic educational institutions so that many people are interested. This research uses qualitative methods with a case study approach by taking the research location at the Islamic Education Institute. Data sources were taken from twenty-five people consisting of the principal, deputy principal for public relations, three core school committee administrators, ten parents, five community members, and five students. Interviews were conducted using in-depth interviews selected using the technique of purposive sampling. All data was analyzed using interactive techniques by Milles and Huberman. The results of the analysis show that the public relations management strategy implemented by Islamic educational institutions is carried out by approaching the community through activities: i) demonstrations from schools; ii) community involvement; and iii) establishing friendships. School demonstration activities carried out include preaching in mosques, prayer rooms, and ta'lim assembly forums, and holding religious activities by displaying students' abilities such as religious poetry, short lectures, hadrah, and qasidah. Community involvement, such as involving the community in Islamic Holiday Commemoration events held by the school. Annual routine gatherings, such as the Tahfidz graduation ceremony, which is held grandly by presenting community leaders, government elements, and parents of students. This research can be used as initial data for future researchers studying this problem in different contexts and issues.
Manajemen Peningkatan Minat Masyarakat Terhadap Lembaga Pendidikan Madrasah Ibtidaiyah Alwizra, Alwizra; Surti Nst, Gita
Jurnal Ilmu Pendidikan Muhammadiyah Kramat Jati Vol 5 No 2 (2024): Jurnal Ilmu Pendidikan Muhammadiyah Kramat jati
Publisher : Pimpinan Cabang Muhammadiyah Kramat Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55943/jipmukjt.v5i2.277

Abstract

Minat masyarakat terhadap lembaga pendidikan dapat ditingkatkan melalui manajemen pemasaran yang tepat. Lembaga pendidikan yang menarik minat masyarakat adalah yang mampu memberikan kepuasan dalam hal informasi, kecukupan produk pendidikan, dan pembiayaan terjangkau. Penelitian ini bertujuan untuk mengungkap bagaimana Madrasah Ibtidaiyah mengelola pemasaran pendidikannya sehingga diminati oleh masyarakat. Penelitian menggunakan metode kualitatif dengan pendekatan etnografi, melibatkan wawancara mendalam dengan 6 pendidik, 3 tenaga kependidikan, serta 17 orang tua/wali murid sebagai sumber data. Kepala madrasah berperan sebagai key informan. Data dianalisis secara tematik menggunakan NVivo 10. Hasil penelitian menunjukkan bahwa Madrasah Ibtidaiyah melakukan pemasaran melalui lima strategi utama: i) demonstrasi program madrasah selama Safari Ramadhan, ii) melibatkan tokoh masyarakat setempat dalam bentuk video dukungan yang disebar di media sosial dan brosur, iii) program parenting untuk membina orang tua, iv) pemasaran door-to-door, dan v) sosialisasi prestasi siswa melalui media sosial serta baliho di lokasi strategis. Pendekatan ini terbukti efektif dalam menarik minat masyarakat terhadap madrasah, meningkatkan citra positif, dan memperkuat hubungan antara lembaga pendidikan dan komunitas.
Manajemen Peningkatan Minat Masyarakat Menyekolahkan Anak di Lembaga Pendidikan Madrasah Ibtidaiyah Alwizra, Alwizra; Surti Nst, Gita
Jurnal Ilmu Pendidikan Muhammadiyah Kramat Jati Vol 5 No 2 (2024): Jurnal Ilmu Pendidikan Muhammadiyah Kramat jati
Publisher : Pimpinan Cabang Muhammadiyah Kramat Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55943/jipmukjt.v5i2.279

Abstract

Minat masyarakat terhadap lembaga pendidikan dapat dibangun melalui upaya lembaga pendidikan dalam melakukan manajemen pemasaran. Lembaga pendidikan yang diminati masyarakat merupakan lembaga pendidikan yang dapat memberikan kepuasan kepada masyarakat sebagai pelanggan pendidikan. Kepuasan masyarakat dapat berupa kepuasan layanan informasi, kepuasan terhadap kecukupan produk lembaga sesuai kebutuhan masyarakat, serta kepuasan pembiayaan yang terjangkau. Lembaga pendidikan harus mampu mencipkan kepuasan masyarakat melalui pemasaran pendidikan yang dimanajemen dengan excellent. Penelitian ini bertujuan untuk mengetahui bagaimana manajemen pemasaran pendidikan yang dilakukan Madrasah Ibtidaiyah, sehingga masyarakat berminat terhadap Madrasah Ibtidaiyah. Penelitian ini menggunakan metode kualitatif dengan pendekatan etnografi. Sumber data diambil dari beberapa orang informan melalui wawancara mendalam yang dipilih menggunakan teknik purposive sampling, informan terdiri atas 6 orang pendidik dan 3 orang tenaga kependidikan yang ikut terlibat sebagai Panitia Penerimaan Peserta Didik Baru. Disamping itu sumber data penelitian ini adalah orang tua/wali murid Madrasah Ibtidaiyah. Perwakilan orang tua/wali murid berjumlah sebanyak 17 orang, yang diambil secara acak perwakilan orang tua dari siswa pada BP. 2023, 2022, dan 2021. Adapun key informan pada penelitian ini adalah kepala Madrasah Ibtidaiyah. Seluruh hasil observasi dan wawancara kemudian dianalisis secara tematik menggunakan software analisis kualitatif NVivo 10. Hasil analisis menunjukkan bahwa manajemen pemasaran pendidikan yang dilaksanakan oleh Madrasah Ibtidaiyah dilakukan dengan pendekatan kepada masyarakat melalui kegiatan; i) demonstrasi hasil program madrasah, ii) melibatkan ketokohan masyarakat Talu, iii) program parenting iv) pemasaran door to door, v) dan sosialisasi prestasi siswa. Kegiatan demonstrasi hasil program madrasah dilaksanakan melalui program safari Ramadhan yang dilaksanakan 1 bulan penuh Ramadhan dibeberapa masjid/mushalla. Selanjutnya, melalui acara openning cerrimonial beberapa lembaga/instansi. Ketokohan masyarakat dilakukan melalui video pendek pernyataan dukungan serta pengakuan beberapa tokoh masyarakat Talu terhadap Madrasah Ibtidaiyah. Video pendek tersebut disebar pada beberapa media sosial. Selain itu, pernyataan tokoh masyarakat Talu juga ditulis pada brosur PPDB dengan menampilkan data diri dan foto tokoh masyarakat Talu. Program parenting adalah melalui kegiatan pertemuan rutin dengan orang tua/wali murid dengan fokus pada pembinaan orang tua menjadi pendidik yang efektif. Pemasaran door to door merupakan kegiatan sosialisasi Panitia PPDB dalam memberikan informasi secara lansung kepada orang tua/wali murid calon siswa baru. Sosialisasi prestasi siswa dilakukan melalui media sosial melalui berbagai pemberitaan online, serta melalui baliho yang dipajang pada beberapa titik-titik strategis, sehingga dapat diketuhui secara mudah oleh masyarakat.
Pembinaan Kepramukaan dalam Meningkatkan Wawasan Kebangsaan di Gugus Depan Teritorial Dr. H. Abdullah Ahmad PGAI Padang iswandi, iswandi; Alwizra, Alwizra; budio, sesra; Lasman Azis; Susanti, Novi
LOSARI: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2022): Desember 2022
Publisher : LOSARI DIGITAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53860/losari.v4i2.103

Abstract

Wawasan kebangsaan merupakan faktor penentu tentang identifikasi identitas warga negara dan merupakan cara pandang masyarakat terhadap negaranya. Lebih lanjut wawasan kebangsaan merupakan cara pandang bangsa dan warga negara tentang diri dan lingkungannya yang mengutamakan persatuan dan kesatuan wilayah yang dilandasi Pancasila dan Undang-undang Negara Republik Indonesia. Kepramukaan merupakan ekstrakurikuler wajib bagi peserta didik dalam pembinaan generasi bangsa. Pembinaan wawasan kebangsaan merupakan hal yang urgen bagi generasi muda, untuk menghindari dekadensi moral kebangsaan.
Islamic Education Marketing Management in Increasing Public Interest in Elementary Madrasahs Alwizra, Alwizra; Vina , Reyvina; Gita , Gita Surti Nst; Budi, Budianto
Al-Kahfi: Jurnal Pendidikan Agama Islam Vol. 10 No. 1 (2024): January
Publisher : STAI YAPTIP Simpang Empat Pasaman Barat Indonesia in collaboration with International Islamic Studies Development and Research Center (IISDRC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70820/al-kahfi.v11i1.345

Abstract

Public satisfaction can be in the form of satisfaction with information services, satisfaction with the adequacy of institutional products according to community needs, and satisfaction with affordable financing. Educational institutions must be able to create public satisfaction through excellent educational marketing management. This study aims to determine how educational marketing management is carried out by Madrasah Ibtidaiyah, so that the public is interested in Madrasah Ibtidaiyah. This study uses a qualitative method with an ethnographic approach. Data sources were taken from several informants through in-depth interviews selected using a purposive sampling technique, the informants consisted of 6 educators and 3 education staff who were involved as New Student Admissions Committee. In addition, the data sources for this study were parents/guardians of Madrasah Ibtidaiyah students. Representatives of parents/guardians numbered 17 people, who were randomly selected from representatives of parents of students in the BP. 2023, 2022, and 2021. The key informant in this study was the principal of the Madrasah Ibtidaiyah. All observations and interviews were then analyzed thematically using NVivo 10 qualitative analysis software. The analysis results showed that the educational marketing management implemented by the Madrasah Ibtidaiyah was carried out by approaching the community through activities; i) demonstration of the results of the madrasah program, ii) involving Talu community leaders, iii) parenting programs iv) door-to-door marketing, v) and socialization of student achievements. The demonstration of the results of the madrasah program was carried out through the Ramadhan safari program which was held for a full month of Ramadhan in several mosques/mushallas. Furthermore, through the opening ceremony of several institutions/agencies. Community leaders were carried out through short videos of statements of support and recognition of several Talu community leaders for the Madrasah Ibtidaiyah. The short videos were distributed on several social media. In addition, statements from Talu community leaders were also written in the PPDB brochure by displaying personal data and photos of Talu community leaders. The parenting program is conducted through regular meetings with parents/guardians of students, focusing on developing parents to become effective educators. Door-to-door marketing is a socialization activity carried out by the PPDB Committee to provide information directly to parents/guardians of prospective new students.
Co-Authors Aminudin, Wan Sofea Adlin Binti Wan Budi, Budianto Budio, Sesra Gita , Gita Surti Nst Iskandar, M. Yakub Iswandi Iswandi Lasman Azis Marwah Marwah Novi Susanti Sayuti, Imam Sinta Westika Putri Surti Nst, Gita Vina , Reyvina Yenni Yenni