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Penerapan Strategi Komunikasi Lembaga Dakwah Kampus Sebagai Sarana Aktivis Dakwah di IAIN Langsa Sembiring, Masdalifah; Gandhi, Al Mutia; Nurhaliza, Siti; Fikri, Soleh
Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan Vol 15 No 1 (2024): Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan
Publisher : DEPARTEMENT OF COMMUNICATION AND ISLAMIC BROADCASTING STUDIES

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/hikmah.v15i1.8704

Abstract

When it comes to preach (da'wah), it can be challenging to connect with university students as the main target audience, particularly those who are not very involved in religious activities. Additionally, there are limitations in terms of human resources, budget, and infrastructure that can impact the implementation of effective communication tactics. This study aims to analyze the communication strategies utilized by campus da'wah institutions as a means of assistance for da'wah activists at IAIN Langsa. The data was obtained through in-depth interviews with da'wah institution managers and activists, as well as participatory observation of da'wah activities. The results show that effective communication strategies play a vital role in extending the reach of da'wah, reinforcing the Islamic identity of students, and boosting participation in da'wah activities. The importance of improving communication strategies to boost the impact of da'wah on campus and promoting a deeper understanding of the role of da'wah institutions in molding a community based on Islamic values at IAIN Langsa is highlighted by this research.
Strategi Dakwah Kultural melalui Media Tradisional dalam Keberlanjutan Tradisi Keagamaan di Kota Langsa Wildan, T.; Gandhi, Al Mutia
Anida (Aktualisasi Nuansa Ilmu Dakwah) Vol. 25 No. 2 (2025): ANIDA (Aktualisasi Nuansa Ilmu Dakwah)
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates the role and sustainability of traditional media in Islamic religious practices in Langsa City, Aceh, amidst the pressures of modernization and digital media penetration. It aims to understand the functions, challenges, and adaptation strategies of traditional media, as well as intergenerational community perceptions towards it. Employing a descriptive qualitative approach, data were collected through in-depth interviews with 15 key informants, participatory observation, focus group discussions (FGDs), and document studies, and then analyzed thematically. The findings reveal that traditional media (such as Meugang, Seudati Dance, and Saman) continue to play a central role as a means of religious expression, cultural communication, and strengthening social cohesion. However, their sustainability faces serious challenges, including a decline in regeneration among young practitioners, weak policy support, and competition with digital media. In response, communities have developed adaptation strategies such as content digitization and integration into education, although this raises dilemmas between preserving authenticity and commodification. The study concludes that the continuity of traditional media depends on contextual adaptive abilities that blend local values with innovations in format and medium. These findings contribute to the studies of cultural communication and media ecology and recommend the need for supportive policies, cultural education, and a gender-inclusive approach for revitalization. Further research with a broader ethnographic scope is suggested.
The role of female Islamic preachers in shaping the character of muslim mothers Sembiring, Masdalifah; Gandhi, Al Mutia
Jurnal Anifa: Studi Gender dan Anak Vol 6 No 1 (2025): June 2025
Publisher : Pusat Studi Gender dan Anak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/anifa.v6i1.11307

Abstract

This study examines the role of female Islamic preachers in shaping the personality of Muslim mothers within the family context. Employing a qualitative approach, the research involved in-depth interviews with three prominent female preachers in Langsa. The findings reveal that female preachers significantly contribute to enhancing mothers’ understanding of religious values, which in turn fosters the development of positive character traits such as patience and compassion. These preachers utilize interactive sermon methods that enable mothers to better comprehend and apply Islamic teachings in their daily lives. The study aims to provide deeper insights into the ways female Islamic preachers support the personal and spiritual growth of mothers within the household sphere.