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All Journal Jurnal Serambi Ekonomi dan Bisnis PENG: Jurnal Ekonomi dan Manajemen Journal of International Accounting, Taxation and Information Systems Jurnal Aplikasi Bisnis
Rachmi, Asminah
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Sistem Pembayaran Non Tunai dan Potongan Harga Terhadap Kepuasan Konsumen Produk Wardah di Aster Kosmetik Malang Pawestri Raharsiwi, Giga; Rachmi, Asminah; Nurtjahjani, Fullchis
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 1b (2025): AGUSTUS 2024 -JANUARI 2025
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/7pwhea38

Abstract

The rapidly growing business requires businessmen to be able to compete with competitors to maintain their business. Noticed to customer’s satisfaction can be a factor in maintaining business.Using cashless payment systems and providing price discounts can be measure of consumer’s satisfaction. The aim of this research is to analyze the cashless payment system and price discounts on consumer’s satisfaction on Wardah products at Aster Cosmetics Malang. This research uses quantitative. Data from the research was collected through a questionnarie and used a purposive sampling technique with 100 people as respondents. The data was analyzed using multiple linear regression formulae with t-test and F-test. The results of this research were that the cashless payment system had not influence on customer’s satisfaction and the price discounts had a positive influence on customer’s satisfaction. Cashless payment systems and price discounts simultaneously had an influence on customer’s satisfaction. With these results, Aster Cosmetics Malang can simplify the cashless payment systems process and extend the price discounts periode, especially for Wardah products to increase consumer’s satisfaction.
Analysis of the Influence of Price and Product Variation on Consumer Buying Interest at Tjap Djajakarta Malang Akbar, Muhammad Alfaisal; Rachmi, Asminah
Journal of International Accounting, Taxation and Information Systems Vol. 1 No. 4 (2024): November
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/jiatis.v1i4.75

Abstract

Two key factors that play a crucial role in the growth of Tjap Djajakarta Malang are the diversity of prices and products. The aim of this research is to investigate how Price and Product Variations impact Consumer Buying Interest in Tjap Djajakarta Malang, both individually and collectively. This study employed quantitative methods, focusing on two independent variables: Price (X1) and Product Variations (X2). The dependent variable in this study was Buying Interest (Y). Questionnaires were utilised to collect data from a sample of 98 respondents, selected using purposive sampling techniques. The analysis of the data included multiple regression, determination of coefficients, and testing of hypotheses.  According to the results of the t-test (partial), the first hypothesis (H1) has been confirmed. This suggests that the price factor (X1) has a partially positive effect on purchasing interest at Tjap Djajakarta. The second hypothesis (H2) has also been supported. This indicates that the product variety factor (X2) partially influences purchasing interest at Tjap Djajakarta Malang. Upon conducting the F-test (simultaneous) for the third hypothesis (H3), it was found that H3 is accepted while H0 is rejected.  Therefore, it can be inferred that both price and product range have a combined positive impact on consumer interest at Tjap Djajakarta Malang. Based on the findings of this study, it is recommended that Tjap Djajakarta retains its pricing strategy and expands its product offerings to attract more customers and become their preferred option.
Pengaruh Kualitas Produk Dan Brand Awareness Terhadap Kepuasan Pelanggan UMKM Pocong Pancong di Kota Malang Biasmoro, Bramanta Beckham; Permatasari, Ita Rifiani; Rachmi, Asminah
Jurnal Serambi Ekonomi dan Bisnis Vol 8, No 1 (2024): September 2024 -Februari 2025
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/jseb.v8i1.8348

Abstract

In a growing business world, characterized by the emergence of new types of businesses. The culinary field is one of the business fields that are in demand by business people. Customer satisfaction is quite important in the culinary business. Pocong Pancong MSMEs is one of the culinary businesses that strives to increase Customer Satisfaction through Product Quality and Brand Awareness strategies. This research aims to test and evaluate the impact of Product Quality and Brand Awareness on Customer Satisfaction of Pocong Pancong MSMEs in Malang City, either partially or simultaneously. This research is a type of quantitative research with statistical analysis. In this research, data was collected by distributing to 115 respondents. Regarding respondents in this study, namely consumers of Pocong Pancong MSMEs in Malang City. The sampling method used was purposive random sampling. In this study, data was collected uses methods with questionnaires and also observations. The data analysis used is multiple linear regression, t testing and F testing. The results of the research are partial and also simultaneous, product quality and brand awareness have an impact on customer satisfaction. And it is hoped that business persons can increase customer satisfaction through developing product quality and creating good brand awareness.
The PENGARUH KUALITAS PRODUK DAN BRAND AWARENESS TERHADAP KEPUASAN PELANGGAN UMKM POCONG PANCONG DI KOTA MALANG Biasmoro, Bramanta Beckham; Permatasari, Ita Rifiani; Rachmi, Asminah
Jurnal Aplikasi Bisnis Vol. 11 No. 1 (2025)
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jab.v11i1.6345

Abstract

Dalam dunia bisnis yang berkembang, dengan ditandai munculnya jenis-jenis usaha baru. Bidang kuliner ialah salah satu bidang bisnis yang diminati oleh pelaku usaha. Kepuasan pelanggan menjadi hal yang cukup penting pada bisnis kuliner. UMKM Pocong Pancong merupakan salah satu usaha kuliner yang berupaya untuk menambah Kepuasan Pelanggan melewati strategi Kualitas Produk dan Brand Awareness. Penelitian ini mempunyai tujuan yaitu untuk menguji serta mengevaluasi dampak dari Kualitas Produk serta Brand Awareness pada Kepuasan Pelanggan UMKM Pocong Pancong di Kota Malang baik itu secara sebagian ataupun bersamaan. Pada riset ini merupakan jenis riset kuantitatif dengan analisa statistik. Pada riset ini data dikumpulkan dengan mendistribusikan kepada 115 responden. Mengenai responden dalam penelitian ini yaitu konsumen UMKM Pocong Pancong di Kota Malang. Metode pengambilan sampel yang digunakan ialah purposive random sampling. Pada riset ini, data dikumpulkan menggunakan metode dengan kuesioner serta observasi. Analisa data yang digunakan yakni regresi linear berganda,  pengujian t serta pengujian F. Hasil riset dengan cara parsial serta simultan, kualitas produk dan brand awareness berdampak pada kepuasan pelanggan. Dan diharapkan pelaku usaha dapat menambah kepuasan pelanggan melalui pengembangan kualitas produk serta penciptaan brand awareness yang baik.
Co-Authors Akbar, Muhammad Alfaisal Biasmoro, Bramanta Beckham Ita Rifiani Permatasari, Ita Rifiani Nurtjahjani, Fullchis Pawestri Raharsiwi, Giga