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All Journal International Journal of Supply Chain Management Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Utsaha: Journal of Entrepreneurship Ius Positum: Journal of Journal Of Law Theory And Law Enforcement Hang Tuah Law Journal Jurnal Ilmu Hukum, Humaniora dan Politik (JIHHP) Srawung: Journal of Social Sciences and Humanities YOS SOEDARSO ECONOMICS JOURNAL
Anindya Prastiwi Setiawati
Universitas Yos Soedarso Surabaya
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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Journal : YOS SOEDARSO ECONOMICS JOURNAL

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ANALISIS STRATEGI PEMASARAN DIGITAL MELALUI MEDIA SOSIAL TIK TOK DALAM MENINGKATKAN PENJUALAN PRODUK ONLINE SHOP Anindya Prastiwi Setiawati; Budi Andreanto
Yos Soedarso Economic Journal (YEJ) Vol. 5 No. 1 (2023): April 2023
Publisher : Fakultas Ekonomi Universitas Yos Soedarso

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The aim of this research is to analyze digital marketing strategies through TikTok social media in increasing sales of online shop products at ETHICA.official Surabaya. This research is field research with a qualitative descriptive approach, the data used is primary data and secondary data. With data collection techniques in the form of interviews, observation, questionnaires and documentation. The population used was 6 ETHICA.official Surabaya managers. and the sample to see consumer responses was 47 people with indicators of respondents who had made purchases in the last month. The results of this research are advertising using Tik Tok social media, sales promotions using discounts or price reductions, premiums or gifts, trade shows, coupons or vouchers, and product guarantees. Publicity in the form of the SFS (shotout for shotout) community and also cross-promotion between fellow online shop businesses. With this concept, ETHICA.official Surabaya's sales are able to increase every year. The promotional activities carried out by ETHICA.official Surabaya are also appropriate so that consumers do not need to be afraid of being deceived in transactions with ETHICA.official Surabaya because the basic business of ETHICA.official Surabaya is an online shop because of the availability of the ETHICA.official Surabaya store. Turi Market, 3rd Floor Surabaya, Surabaya City, East Java. Apart from that, the sales implementation of ETHICA.official Surabaya is honest and avoids false promotions, does not hide defects in goods and keeps promises.
ANALISIS PENGARUH FAKTOR PERCEIVED USEFULLNESS, EASE OF USE DAN SIKAP TERHADAP NIAT PENGGUNAAN SOFTWARE ZAHIR ACCOUNTING Anindya Prastiwi Setiawati; Dewi Siti Mahmudah
Yos Soedarso Economic Journal (YEJ) Vol. 5 No. 2 (2023): Agustus 2023
Publisher : Fakultas Ekonomi Universitas Yos Soedarso

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This study aims to determine the effect of perceived usefulness and ease of use on the intention to use Zahir Accounting software for students of the Faculty of Economics, University of Yos Soedarso. This study used a purposive sampling technique and data analysis techniques using Structural Equation Modeling – Statistical Program for Social Science (SEM-SPSS). This study used data collection techniques using questionnaires distributed to students who use Zahir Accounting software at the Faculty of Economics, University of Yos Soedarso with a sample size of 35 students. The results of this study prove that perceived usefulness and convenience have a positive and significant effect on usability intentions.
Co-Authors Budi Andreanto Dewi Siti Mahmudah Eva Sundari Fiska Silvia Masliyah Masliyah Ninis Nugraheni Nurwahjuni, Nurwahjuni Setiawati, Nur Utari Siti Mujanah Sumiati Sumiati Trisadini Prasastinah Usanti