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All Journal Jurnal Entrepreneur dan Entrepreneurship International Journal of Business, Law, and Education Journal Community Service Consortium IJHABS
Saraswati, Thusy Tiara
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Social Sciences Other

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The Role Product Innovation on Business Performance Thought Competitive advantage as Mediation Variable Saraswati, Thusy Tiara; Sudarmiatin, Sudarmiatin
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.635

Abstract

Business is an activity full of competition; having a competitive advantage is essential in achieving success and business survival. This research aims to determine the mediating influence of competitive advantage in product innovation on business performance. The research method uses quantitative exploratory. The population in this study is a regional souvenir and culinary centre with official stalls on the South Ring Road (JLS) Tulungagung - Trenggalek, totaling 236 stalls. Sampling in this study used simple random sampling with 147 respondents. Data analysis used Partial Least Square (PLS) to test direct and indirect effects. The results reveal that product innovation has a direct impact on business performance. Competitive advantage has a direct effect on business performance. Product innovation has a direct impact on competitive advantage. And the last, product innovation has an indirect effect on business performance through competitive advantage. The limitations of this research are the time, costs, and energy expended by researchers due to the long distance between the respondents’ locations. This research suggests that traders in the southern route should innovate their products to sustain their businesses and have a competitive advantage as differentiators from similar businesses in that area
The Influence of Adversity Quotient, Need for Achievement, and Entrepreneurial Attitude on Entrepreneurial Intentionns Maharani, Dina Fitriya; Indrawati, Aniek; Saraswati, Thusy Tiara
Jurnal Entrepreneur dan Entrepreneurship Vol. 9 No. 1 (2020): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (190.562 KB) | DOI: 10.37715/jee.v9i1.1316

Abstract

This study aims to determine the effect of adversity quotient and need for achievement on entrepreneurial intention through entrepreneurial attitude. This study uses a quantitative approach. The population in this study amounted to 155 people with a sample of 112 people. Sampling uses probability sampling with proportional random sampling. Data collection was carried out by using a questionnaire and documentation. To analyze the data, the researcher used descriptive statistical analysis, classic assumption test, path analysis and hypothesis testing using t test and multiple tests. The analysis shows that: (1) adversity quotient influences entrepreneurial attitude, (2) need for achievement influences entrepreneurial attitude, (3) adversity quotient influences entrepreneurial intention, (4) need for achievement influences entrepreneurial intention. (5) Entrepreneurial attitude influences entrepreneurial intention, (6) entrepreneurial attitude is able to mediate the effect of adversity quotient on entrepreneurial intention, (7) entrepreneurial attitude is able to mediate the influence of need for achievement on entrepreneurial intention.
Implementation Implementation of Business Education and Digital Marketing Literacy to Improve Technopreneurship Competence in influencing strategies to maintain SMEs in the Pandemic Era maula, farij ibadil; Saraswati, Thusy Tiara; Wibowo, Nyu Herno Aris; Harwida, Gleydis
Jurnal Entrepreneur dan Entrepreneurship Vol. 10 No. 1 (2021): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v10i1.1846

Abstract

The current pandemic condition, SME players must be able to adapt and expand their business strategy from conventional ones to digital ones, such as Facebookads, Instagram Business, Shopee, Lazada, OLX, Bukalapak, etc. The purpose of this research is to conduct a comprehensive study on the implementation of business education and digital marketing literacy to improve Technopreneurship competencies in influencing strategies to maintain SMEs in the Pandemic Era. This research was conducted using descriptive qualitative methods by means of observation, documentation and interviews. Seen from the point of view of the place of research, this research is included in the type of field research multisite field research. The application of Business Education and digital marketing literacy is able to arouse entrepreneurial, independent and creative enthusiasm. The application of Business Education has been considered as one of the important factors to foster and develop entrepreneurial passion, spirit and behavior among SMEs. Business education can shape the mindset, attitude, and behavior of being a true entrepreneur, thereby directing them to choose entrepreneurship as a career choice. Digital marketing literacy is very effective in increasing competence Technopreneurship can be used as a survival strategy in the era of the Covid pandemic. The sophistication of digitalization serves as a means of carrying out promotional activities, so it is easy to exchange information with anyone through existing facilities.
PENDAMPINGAN BRANDING PRODUK MINUMAN SERJAP (SEREH JAHE PANDAN) UNTUK MENINGKATKAN EKONOMI KREATIF MASYARAKAT KAWASAN WISATA RELIGI K.H. ABDUL HAMID KOTA PASURUAN Rahma, Adelia; Saraswati, Thusy Tiara
Journal Community Service Consortium Vol 3 No 1 (2023): Journal Community Service Consortium
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/consortium.v3i1.3652

Abstract

Pendampingan pengembangan branding produk serjap berupa identifikasi mulai dari pack- ing kemasan dalam, packing kemasan luar, logo, pengetahuan dan sikap dalam memasuki dunia wirausaha yang mandiri. Di samping itu, peserta akan diberikan pemahaman yang meliputi pem- binaan fisik, mental, kemandirian, maupun pelatihan keterampilan. Bentuk pengabdian masyarakat ini dilakukan agar setiap pelaku UMKM dan anggota Pokdarwis dan organisasi lain sejenis di Desa Kandang Sapi Kecamatan Panggung Rejo Kota Pasuruan dapat dimanfaatkan dengan baik sehingga akan berpengaruh dalam perekonomian pelaku UMKM dan memberikan nilai lebih. Dengan target harapan memiliki motivasi, etos kerja yang tinggi, dan dapat menghasilkan karya-karya yang unggul sehingga mampu bersaing di dunia luar. Harapan dari pelatihan ini agar pelaku UMKM kawasan wisata religi dapat membentuk wirausaha mandiri dan menjadi bagian dari peningkatan ekonomi kreatif Indonesia.
The Role of Market Orientation in Mediating Government Support on Export Performance of MSMEs Kopi Dampit Malang Saraswati, Thusy Tiara; Sudarmiatin; Handayati, Puji
International Humanity Advance, Business & Sciences Vol 3 No 1 (2025): July
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i1.547

Abstract

This study aims to analyze the influence of market orientation and government support on the export performance of coffee Micro, Small, and Medium Enterprises (MSMEs) in the Dampit region of Malang, and evaluate the mediating role of market orientation in the relationship between government support and export performance. The approach used was quantitative with survey method and path analysis to test the relationship between variables. The sample of this study amounted to 107 export Dampit coffee MSMEs. Data analysis techniques using descriptive statistics and SEM-PLS. The results showed that market orientation had a significant effect on export performance, while government support did not show a significant direct effect. However, government support was shown to significantly influence market orientation, and market orientation significantly mediated the relationship between government support and export performance. These findings reinforce the Resource-Based View (RBV) perspective, that the competitive advantage of MSMEs in the context of exports depends not only on external support, but also on the internal ability to understand the market and adapt to global dynamics. This research makes a theoretical contribution to the development of export entrepreneurship literature and offers practical implications for MSME actors and policy makers in designing market-oriented competitiveness strengthening strategies.
Co-Authors Aniek Indrawati Harwida, Gleydis Maharani, Dina Fitriya Maula, Farij Ibadil Puji Handayati Rahma, Adelia Sudarmiatin Wibowo, Nyu Herno Aris