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All Journal Jurnal Entrepreneur dan Entrepreneurship Jurnal Pengabdian dan Pemberdayaan Nusantara (JPPNu) ProBisnis : Jurnal Manajemen Formosa Journal of Applied Sciences (FJAS)
Harwida, Gleydis
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Public Health Social Sciences Other

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The Effect of Digital Marketing, Electronic Word of Mouth, and Lifestyle on Purchasing Decisions (Study on Vegetable Product MSMEs in Kediri Regency) Harwida, Gleydis; Sudarmiatin; Wardana, Ludi Wishnu
Formosa Journal of Applied Sciences Vol. 3 No. 11 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i11.12111

Abstract

This study investigates the influence of digital marketing, eWOM, and lifestyle on purchasing decisions for vegetable products in Kediri Regency.  To measure the influence of digital marketing, eWOM, and lifestyle on purchasing decisions, this research uses a quantitative descriptive approach. It involved a population of MSME consumers of Vegetable Products in Kediri District, with 120 respondents chosen at random. Data is collected using a questionnaire and analyzed using validity, reliability, classical assumption tests, and multiple regression analysis. It took one month to finish this study, which began in August of 2024. The results of the analysis show that Digital Marketing, Electronic Word of Mouth, and Lifestyle significantly influence Purchasing Decisions in MSMEs of vegetable products in Kediri District, with Digital Marketing and eWOM contributing positively.
BIMTEKS: PENINGKATAN LITERASI PRODUKS DIGITAL BANKING UPAYA PENINGKATAN MARKETPLACE KEUANGAN SYARIAH MAHASISWA UNU BLITAR DI BLITAR PROPINSI JATIM Novila, Evita; Harwida, Gleydis; Hadi, Saptono; Tertibi, Yaoma; Hary, Valentino; Fauzen, Nur Ridwan; Fatria, Arqom Eka; Mulyono, Enggal Chairyadi
Jurnal Abdimas UNU Blitar Vol 6 No 1 (2024): Vol 6 No 1 (2024): Volume 6 Nomor 1 : Juli 2024
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/jppnu.v6i1.279

Abstract

Abdimas Tri Dharma Perguruan Tinggi merupakan langkah inisiatif pengembangan literasi edukatif banyaknya produk-produk digital sekaligus marketplcae keuangan syariah yang diterbitkan. Kehidupan global merubah daya literasi semakin cepat melejit dengan terbitnya desaian digital multi-produk banking. Bagaimana marketplace keuangan syariah produks tersebut? Diperlukan literasi kuat sebagai daya upaya mendorong perubahan pola berpikir mahasiswa Universitas Nahdlatul Ulama Blitar dalam meninjau desain keuangan syariah perbankan. Literasi digital ini sebagai langkah mendorong meningkatnya kompetensi softskill-hardskill sumber daya manusia calon lulusan Program Studi Perbankan Syariah UNU Blitar. Abdimas 15-16 November 2023 ini sebagai prosedur pengabdian Penulis bersama Tim untuk mengembangkan pola penalaran mahasiswa PS perbankan Syariah untuk lebih mendalami makna penting literasi keuangan syariah kajian digital produks, merchandise bank yang diterbitkan. Abdimas berkolaborasi dengan UPT Perpustakaan UNU Blitar, sebagai pusat referensi, sumber media, dan penunjang PT dalam kegiatan-kegiatan penelitian dan pengabdian (Tri Dharma PT). Progres akhir, abdimas ini mampu memberikan literasi dan motivasi mahasiswa untuk lebih memperluas literasi keuangan syariah melalui multi-produk perbankan syariah dan non-syariah.
Implementation Implementation of Business Education and Digital Marketing Literacy to Improve Technopreneurship Competence in influencing strategies to maintain SMEs in the Pandemic Era maula, farij ibadil; Saraswati, Thusy Tiara; Wibowo, Nyu Herno Aris; Harwida, Gleydis
Jurnal Entrepreneur dan Entrepreneurship Vol. 10 No. 1 (2021): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v10i1.1846

Abstract

The current pandemic condition, SME players must be able to adapt and expand their business strategy from conventional ones to digital ones, such as Facebookads, Instagram Business, Shopee, Lazada, OLX, Bukalapak, etc. The purpose of this research is to conduct a comprehensive study on the implementation of business education and digital marketing literacy to improve Technopreneurship competencies in influencing strategies to maintain SMEs in the Pandemic Era. This research was conducted using descriptive qualitative methods by means of observation, documentation and interviews. Seen from the point of view of the place of research, this research is included in the type of field research multisite field research. The application of Business Education and digital marketing literacy is able to arouse entrepreneurial, independent and creative enthusiasm. The application of Business Education has been considered as one of the important factors to foster and develop entrepreneurial passion, spirit and behavior among SMEs. Business education can shape the mindset, attitude, and behavior of being a true entrepreneur, thereby directing them to choose entrepreneurship as a career choice. Digital marketing literacy is very effective in increasing competence Technopreneurship can be used as a survival strategy in the era of the Covid pandemic. The sophistication of digitalization serves as a means of carrying out promotional activities, so it is easy to exchange information with anyone through existing facilities.
Effect of Using e-Commerce Platforms, Influencer Marketing, Electronic Word Of Mouth on Purchasing Decisions on MSMEs Batik Products in Kediri Regency Harwida, Gleydis; Novilia, Evita; Mahendra, Angga Martha
ProBisnis : Jurnal Manajemen Vol. 16 No. 2 (2025): April 2025: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzes the effect of e-commerce platforms, influencer marketing, and electronic word of mouth (e-WOM) on consumer purchasing decisions. The approach used is quantitative with a causal associative research type. Data were collected through questionnaires from 100 respondents who had purchased batik products online. The instrument was tested for validity and reliability, then analyzed using multiple linear regression. The results showed that the three independent variables, namely the use of e-commerce platforms, influencer marketing, and e-WOM, positively and significantly affected purchasing decisions. These findings confirm that digital marketing strategies are important in driving consumer purchasing decisions. This research provides practical contributions for batik MSME players in developing effective digital promotion strategies and theoretical contributions in studying consumer behavior in the digital era.
The Effect of Digital Communication, Employee Engagement, and Trust in Management on Employee Advocacy in Gen Z Employees (Study at Coffee Shop in Blitar) Novilia, Evita; Harwida, Gleydis; Izzah, Samlatul
ProBisnis : Jurnal Manajemen Vol. 16 No. 2 (2025): April 2025: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyse the influence of Digital Communication, Employee Engagement, and Trust in Management on Employee Advocacy among Generation Z employees at coffee shops in Blitar. The phenomenon of the increasing role of employees as brand advocates, especially among Gen Z, who are active on social media, encourages the need for internal organisational strategies that are able to facilitate employee engagement and loyalty. This research uses a quantitative approach with a survey method, where data is collected through questionnaires from 120 respondents. The analysis technique used was multiple linear regression. The results showed that partially and simultaneously, the three independent variables had a positive and significant effect on employee advocacy. Effective digital communication, high employee engagement, and a strong level of trust in management proved to be determining factors in shaping employee advocacy attitudes and behaviours. The findings provide practical implications for coffee shop managers in designing internal and managerial communication strategies to build sustainable employee engagement and loyalty.
Co-Authors ANGGA MARTHA MAHENDRA, ANGGA Fatria, Arqom Eka Fauzen, Nur Ridwan Hary, Valentino Izzah, Samlatul Ludi Wishnu Wardana Maula, Farij Ibadil Mulyono, Enggal Chairyadi Novila, Evita Novilia, Evita Saptono Hadi, Saptono Saraswati, Thusy Tiara Sudarmiatin Tertibi, Yaoma Wibowo, Nyu Herno Aris