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Pelatihan Pengemasan Tahu dan Sosialisasi Website Tahumurni.id Dukuh Taji Desa Gelanglor, Kecamatan Sukorejo, Ponorogo Dyah Mustikasari; Jamilah Karaman; Riza Dessy Nila Ayutika
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 3 (2025): Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v5i3.8421

Abstract

This community service program was designed to empower tofu micro, small, and medium enterprises (MSMEs) located in Dukuh Taji, Gelanglor Village, Sukorejo District, Ponorogo. The main focus of the program was to improve the quality and competitiveness of tofu products through training on modern packaging techniques and the introduction of digital marketing platforms. The implementation method combined training sessions and mentoring activities that provided participants with both theoretical knowledge and practical skills. In particular, the introduction of vacuum sealer technology allowed tofu MSMEs to produce packaging that is more hygienic, durable, and visually appealing, which significantly increased the added value of their products. In addition, participants were introduced to the use of the website tahumurni.id as a platform for online promotion and sales. Through guided practice, tofu producers successfully learned how to upload product information, manage online transactions, and engage with customers digitally. The outcomes of this program demonstrated that tofu MSMEs not only improved their product packaging but also expanded their marketing reach by entering online markets. This program made a significant contribution to strengthening the competitiveness of local tofu enterprises by integrating technological innovation with effective digital marketing strategies.
Peran Akuntansi Dalam Penjualan Produk Melalui Sistem Jaringan (Studi Empiris Kelompok Pemasar Produk Secara Sistem Jaringan Di Ponorogo) Riza Dessy Nila Ayutika; iin wijayanti; Yeni Cahyono; Khusnatul Zulfa W
Journal of Public and Business Accounting Vol. 6 No. 2 (2025): Juli-Desember
Publisher : Program Studi Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/jopba.v6i2.405

Abstract

Penelitian ini bertujuan untuk menganalisis peran sistem akuntansi dalam pencatatan penjualan produk dengan sistem jaringan pada kelompok pemasar di Kota Ponorogo. Sistem akuntansi yang baik diperlukan untuk menyajikan informasi keuangan yang akurat guna mendukung pengambilan keputusan oleh pelaku usaha, baik untuk kebutuhan internal maupun eksternal. Penelitian ini menggunakan pendekatan deskriptif dengan metode analisis kualitatif dan teknik analisis komparatif, yaitu membandingkan praktik pencatatan akuntansi pelaku usaha dengan teori yang relevan. Hasil penelitian menunjukkan bahwa pencatatan akuntansi yang terstruktur mendukung pemantauan aktivitas penjualan dan perkembangan usaha secara efektif. Temuan ini berkontribusi dalam pengembangan strategi pemasaran berbasis akuntansi dan menjadi masukan praktis bagi pelaku UMKM dalam meningkatkan profesionalisme usaha mereka.