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All Journal Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) Safari : Jurnal Pengabdian Masyarakat Indonesia Journal of Public and Business Accounting Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen Indo-Fintech Intellectuals: Journal of Economics and Business JAKBS Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management JIFA (Journal of Islamic Finance and Accounting) KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Riza Dessy Nila Ayutika
Universitas Muhammadiyah Ponorogo
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Rationality of Informal Sector Vendor Groups in Maintaining Business Santoso, Slamet; Wafirotin, Khusnatul Zulfa; Cahyono, Yeni; Wijayanti, Iin; Ayutika, Riza Dessy Nila
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 20 No 1 (2025): March
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ekuilibrium.v20i1.2025.pp196-207

Abstract

Informal sector vendors have now penetrated every city. This phenomenon is interesting to study further, especially their rational efforts to maintain their business. This study aims to determine how the rationality of informal sector vendor groups works in running and maintaining their business. Studying rationality becomes important because, for base consideration, it is important that they run in the group so that they are capable of maintaining their efforts until the moment. This study uses a social definition paradigm with a qualitative approach and a case study research type. The data collection methods used are in-depth interviews and observations. Data analysis uses interactive model analysis with data validity checks by triangulation. The study results show that informal sector vendors do not run informal sector vendors individually and separately, but their vendors are run in groups. The existence of these groups is important because they can help each other or help each other, support each other's vendors by maintaining harmony and mutual respect between each other so that they can run and maintain their business. The rationality of informal sector vendors is included in the type of value rational action (Werk Rational).
Pelatihan Pengemasan Tahu dan Sosialisasi Website Tahumurni.id Dukuh Taji Desa Gelanglor, Kecamatan Sukorejo, Ponorogo Dyah Mustikasari; Jamilah Karaman; Riza Dessy Nila Ayutika
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 3 (2025): Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v5i3.8421

Abstract

This community service program was designed to empower tofu micro, small, and medium enterprises (MSMEs) located in Dukuh Taji, Gelanglor Village, Sukorejo District, Ponorogo. The main focus of the program was to improve the quality and competitiveness of tofu products through training on modern packaging techniques and the introduction of digital marketing platforms. The implementation method combined training sessions and mentoring activities that provided participants with both theoretical knowledge and practical skills. In particular, the introduction of vacuum sealer technology allowed tofu MSMEs to produce packaging that is more hygienic, durable, and visually appealing, which significantly increased the added value of their products. In addition, participants were introduced to the use of the website tahumurni.id as a platform for online promotion and sales. Through guided practice, tofu producers successfully learned how to upload product information, manage online transactions, and engage with customers digitally. The outcomes of this program demonstrated that tofu MSMEs not only improved their product packaging but also expanded their marketing reach by entering online markets. This program made a significant contribution to strengthening the competitiveness of local tofu enterprises by integrating technological innovation with effective digital marketing strategies.
Co-Authors Adi Santoso Arifin, Ressa Nidya Cahyono, Yeni Daratista, Fadilla Margaretha Ayu Dendy Eta Mirlana Dinesh Basti Farani Dyah Erlina Sulistyaningrum Dyah Mustikasari Hartono, Arif Iin Wijayanti Iin Wijayanti Jamilah Karaman Khusnatul Zulfa W Khusnatul Zulfa Wafirotin Khusnatul Zulfa Wafirotin Khusnatul Zulva Wafirotin, Khusnatul Zulva Nasution, Annio Indah Lestari Pristi, Eka Destriyanto Ria Fajar Nurhastuti Santoso, Slamet Slamet Santoso Sunarso Sunarso Tri Rahayu Ningsih Wafirotin, Khusnatul Zulfa Wijayanti, Iin Yeni Cahyono Yeni Cahyono Yuwono, Amrih