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Pengaruh Literasi Keuangan Dan Locus Of Control Terhadap Keputusan Investasi: Studi Kasus Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Makassar Nurjannah Tawakkal; Muhammad Nur Abdi; Masrullah Masrullah
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 5 No. 3 (2025): Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimea.v5i3.1195

Abstract

This study aims to determine the influence of financial literacy and locus of control on the investment decisions of students at the faculty of economics and business, Universitas Muhammadiyah Makassar. This research employs a quantitative approach, with data collected through questionnaires distributed to 96 respondents. The data were analyzed using multiple linear regression with the assistance of SPSS 26 software. The results of the study indicate that financial literacy has a positive and significant effect on investment decisions. Likewise, locus of control also has a positive and significant effect on investment decisions. These findings suggest that the higher the level of financial literacy and locus of control possessed by students, the wiser they are in making investment decisions.
Development Of Human Resource Quality Through The Application Of Performance Management System at KPPBC TMP A Bogor Akbar, Muhammad; Muhammad Nur Abdi
International Journal of Business and Quality Research Vol. 3 No. 04 (2025): October - December, International Journal of Business and Quality Research (IJ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v3i04.2605

Abstract

This research examines the role of performance management in improving the quality of human resources and organizational effectiveness in the Treasury Section of the Supervision and Service Office of Customs and Excise Type Madya Pabean A Bogor (KPPBC TMP A Bogor). The study focuses on how the performance management system, including performance planning through Performance Agreements (PK) and Employee Performance Targets (SKP), individual performance dialogue, periodic monitoring, and evaluation based on measurable indicators, is implemented and contributes to increasing accountability, work coordination, and achievement of organizational targets. The research uses a descriptive qualitative approach based on literature studies analyzed through policy documents, internal reports, and Ministry of Finance regulations. The results show that the performance management system is able to clarify work expectations, strengthen collaboration, and improve the quality of business processes in the Treasury Section. In addition, the application of the system impacts the increasing competence of employees, a more adaptive work culture, and alignment between individual performance and organizational goals. These findings affirm that performance management is not only a monitoring mechanism but also a strategic instrument in the continuous development of employees.
Evaluation of the Workload of PPSDM Migas Refinery Operators on Organizational Effectiveness and Efficiency Virgiawan Surya Pradana; Muhammad Nur Abdi
International Journal of Business and Quality Research Vol. 3 No. 04 (2025): October - December, International Journal of Business and Quality Research (IJ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v3i04.2634

Abstract

This study evaluates the workload of refinery operators at PPSDM Migas and its impact on organizational effectiveness and efficiency using a descriptive qualitative with 8 key informants approach. Interviews show that operators handle a high and varied task load, including equipment operation, inspections, reporting, coordination, and troubleshooting especially during start-up, shutdown, and unstable operating conditions. The 3-team shift system, particularly night shifts, increases physical and mental strain due to reduced rest and the need for heightened alertness. Operators generally perceive the workload as heavy, driven by high responsibility and operational risks. Excessive workload contributes to increased human error, reduced vigilance, potential emergency shutdowns, and lower productivity. However, regular training and certification help enhance operator competence and support stable operations. Overall, the findings highlight that effective workload management through adequate staffing, improved shift arrangements, digitalized monitoring, and strengthened competencies is essential for maintaining organizational effectiveness and efficiency in refinery operations.
The Influence of Social Media Marketing and Brand Awareness on Purchase Decisions of Fashion Products among Generation Z on TikTok Shop Pipit Purnamasari; Muhammad Nur Abdi
International Journal of Business and Quality Research Vol. 3 No. 04 (2025): October - December, International Journal of Business and Quality Research (IJ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v3i04.2712

Abstract

Recently, TikTok has experienced rapid growth as an entertainment platform. In addition to its entertainment features, the platform also provides an e-commerce function that enables real-time transactions and promotions. TikTok Shop has become one of the primary shopping platforms for Generation Z, particularly for fashion products. This study aims to further explore this phenomenon by examining how Brand Awareness is influenced by Social Media Marketing and to what extent both factors affect consumers’ purchase decisions on TikTok Shop. A quantitative approach was employed using regression analysis to address these objectives, involving 140 respondents, the majority of whom were active TikTok Shop users. The results reveal a clear pattern in which Brand Awareness is significantly influenced by Social Media Marketing. Furthermore, these variables were found to affect purchase decisions both independently and simultaneously. The findings highlight the importance of TikTok’s features in the context of digital marketing, such as short videos, user engagement, and influencer endorsements, which play a crucial role in enhancing brand awareness. Ultimately, in addition to increasing Brand Awareness, these components also motivate consumers to make purchase decisions
Analysis Of Ethical Challenges In Customer Data Management In Small-Scale E-Commerce Msmes Eva Trisnawati; Muhammad Nur Abdi
International Journal of Business and Quality Research Vol. 4 No. 01 (2026): Januari - March, International Journal of Business and Quality Research (IJBQR
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i01.2977

Abstract

The development of digital technology and e-commerce has provided great opportunities for Micro, Small, and Medium Enterprises (MSMEs) to expand their market reach and improve operational efficiency. However, behind these conveniences, various ethical challenges arise, particularly in customer data management. The collection of personal data through online forms, digital cashier applications, and marketplace platforms requires MSME players to act responsibly in accordance with the principles of business ethics and information technology ethics. This study aims to analyze ethical challenges in customer data management in small-scale e-commerce MSMEs, focusing on data privacy, information security, and compliance with business ethics principles. The research method used is descriptive qualitative with a literature study approach to relevant scientific journals, regulations, and official documents. The results of the study show that most MSMEs still have limitations in their understanding of digital ethics and customer data protection systems. These limitations have the potential to cause data leaks and reduce consumer trust. Therefore, it is necessary to increase awareness of digital business ethics, provide technology literacy training, and implement data protection standards in order to protect customer rights and ensure the sustainability of MSME businesses.
Analysis Of Ethical Interpersonal Communication Patterns (Between Superiors And Subordinates) In Family-Owned Small And Medium Enterprises And Their Impact On Job Satisfaction Eva Trisnawati; Muhammad Nur Abdi
International Journal of Business and Quality Research Vol. 3 No. 04 (2025): October - December, International Journal of Business and Quality Research (IJ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v3i04.2979

Abstract

This study analyzes patterns of ethical interpersonal communication between supervisors and subordinates in family-owned MSMEs and their impact on job satisfaction. Using a descriptive qualitative approach, the research was conducted in three family-owned MSMEs in Makassar through in-depth interviews and observations. The findings reveal four dominant communication patterns: ethical–paternalistic, family–collaborative, hierarchical–flexible, and egalitarian–transparent. Ethical communication that emphasizes openness, honesty, and empathy is proven to enhance job satisfaction; however, the duality of family and professional roles creates challenges such as perceptions of favoritism and boundary ambiguity. This study recommends the establishment of formal communication protocols that preserve family values.
Level Pengelolaan Keuangan Berbasis Literasi Keuangan Dan Inklusi Keuangan Pada Pasar Cidu Kuliner Kota Makassar Hairul Amri; Muhammad Nur Abdi; Nurul Fuada
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 3 (2025): September : Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i3.4121

Abstract

This research is a quantitative study aimed at determining the level of financial management influenced by financial literacy and financial inclusion among traders at the Cidu Culinary Market in Makassar City. A total sample of 66 traders was selected randomly using the Slovin formula. Primary data was obtained through questionnaires arranged using a Likert scale. Data analysis was conducted using the Statistical Package for the Social Sciences (SPSS) version 25. The results showed that financial literacy and financial inclusion simultaneously have a positive and significant effect on the financial management of traders. These findings emphasize the importance of enhancing education and access to financial services to improve financial management and support the sustainability of traditional market traders' businesses.
Pengaruh Pemanfaatan Fintech dan Kemudahan Akses Bayar terhadap Penggunaan PLN Mobile pada PT PLN (Persero) UP3 Makassar Selatan Sarah Sarah; Muryani Arsal; Muhammad Nur Abdi
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 2 (2026): Mei: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i2.6844

Abstract

The development of digital technology has encouraged PT PLN (Persero) to continuously improve service quality through the PLN Mobile application integrated with financial technology (fintech). This study aims to analyze the effect of fintech utilization and ease of payment access on the use of the PLN Mobile application at PT PLN (Persero) UP3 Makassar Selatan. This research employs a quantitative method with an associative approach. Data were collected through questionnaires distributed to PLN Mobile users and analyzed using multiple linear regression. The results indicate that fintech utilization and ease of payment access have a positive and significant effect on the use of the PLN Mobile application, both partially and simultaneously. These findings suggest that convenience, security, and the effectiveness of digital payment services are important factors in increasing customers’ interest and intensity in using the PLN Mobile application. Furthermore, the integration of responsive and easily accessible digital services strengthens customer trust in application-based payment systems. This study is expected to serve as a reference for the company in developing more innovative, efficient, and customer-oriented digital service strategies in a sustainable manner.