Garuda - Garba Rujukan Digital

PENGELOLAAN KONTEN MEDIA SOSIAL KORPORAT PADA INSTAGRAM SEBUAH PUSAT PERBELANJAAN Mahmudah, Siti Muslichatul; Rahayu, Muthia
Jurnal Komunikasi Nusantara Vol 2 No 1 (2020)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v2i1.39

The use of social media continues to increase until now, one of is Instagram that commonly used at the corporate level. As in the type of shopping center company (Mall) that has a visitor with characteristics to find out all information related to the mall that he wants to visit through the mall's social media, Instagram. Therefore it requires the management of social media content to help the company's audience in getting information and become the communication media between the company and their audience. The theory used in this research is The Circular Model of Some by Regina Luttrell in his book Social Media How to Engage, Share, and Connect. From the results of the research note that in managing content on corporate social media instagram, the aspect of sharing begins with understanding the purpose of the use of social media platforms for corporates. Next to the optimize aspect, which is to make a posting schedule and use the features available on Instagram. The process of controlling or aspects of managing is also carried out by making media monitoring reports as a form of evaluation and accountability to company management. In the aspect of engaging, establishing good relations with the online community to get Instagram exposure on the content produced. Keywords: Social Media Management, Content, Instagram.

PENGELOLAAN KONTEN MEDIA SOSIAL KORPORAT PADA INSTAGRAM SEBUAH PUSAT PERBELANJAAN Mahmudah, Siti Muslichatul; Rahayu, Muthia
Jurnal Komunikasi Nusantara Vol 2 No 1 (2020)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v2i1.39

The use of social media continues to increase until now, one of is Instagram that commonly used at the corporate level. As in the type of shopping center company (Mall) that has a visitor with characteristics to find out all information related to the mall that he wants to visit through the mall's social media, Instagram. Therefore it requires the management of social media content to help the company's audience in getting information and become the communication media between the company and their audience. The theory used in this research is The Circular Model of Some by Regina Luttrell in his book Social Media How to Engage, Share, and Connect. From the results of the research note that in managing content on corporate social media instagram, the aspect of sharing begins with understanding the purpose of the use of social media platforms for corporates. Next to the optimize aspect, which is to make a posting schedule and use the features available on Instagram. The process of controlling or aspects of managing is also carried out by making media monitoring reports as a form of evaluation and accountability to company management. In the aspect of engaging, establishing good relations with the online community to get Instagram exposure on the content produced. Keywords: Social Media Management, Content, Instagram.

KOMUNIKASI TERBUKA GUNA MENGATASI TOXIC PARENTING SEBAGAI PENDUKUNG UTAMA KESEHATAN MENTAL ANAK DALAM TEKNOLOGI & MEDIA BARU Rahayu, Muthia
MediaKom : Jurnal Ilmiah Komunikasi Vol 14, No 2 (2024): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mediakom.v14i2.30252

The Role of Family can shape children's attitudes and personalities, and can also determine the educational process children receive, not only in school but through all factors that can be sources of education. Family, school, society, and exposure to social media content play important roles in children's mental health. In toxic parenting patterns, parents treat their children disrespectfully as individuals, for example, by not praising the child's work or belittling the things the child has done in daily life. Or parents who like to compare their children with others or with their own siblings, leading to a decrease in the child's self-confidence. In this study, the researcher uses the post-positivism paradigm. The researcher employs a Case Study method with a Qualitative approach. The subjects of this research are fathers, mothers, and children from families in Jakarta and Tangerang from different generation gaps, namely: baby boomers, generation X, generation Y or millennials, and generation Z. The result of this research is that new technologies and media can be effective tools in supporting open family communication. Digital communication platforms such as instant messaging apps and video calls allow parents and children to communicate more easily and regularly, especially if they are not always at home at the same time. Additionally, there are many online resources such as articles, videos, and forums that provide information and support on positive parenting and how to overcome toxic parenting. Social media can also serve as a platform to share experiences and receive support from a wider community.

PENDEKATAN KOMUNIKASI BAGI PENDENGAR DALAM MEMBANGUN POSITIONING PADA DEEPTALK PODCAST Mahmudah, Siti Muslichatul; Rahayu, Muthia
Jurnal Visi Komunikasi Vol 23, No 02 (2024): November 2024
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/visikom.v23i02.25788

Beragamnya platform media digital membuat distribusi variasi akan konten yang dihasilkan juga semakin banyak berdasarkan dari masing-masing karakteristik media, seperti hal nya podcast yang mulai digemari bagi masyarakat Indonesia baik dari sisi pendengar maupun bagi para pembuat konten yang biasa disebut sebagai podcaster. Pilihan topik pada konten podcast juga kian bertambah salah satunya membahas obrolan ringan tentang kehidupan sehari-hari pada channel deeptalk podcast. Ditengah persaingan dengan banyak channel lainnya dan juga kebutuhan akan eksistensi dari channel deeptalk podcast ini bagi para pendengarnya, maka dari itu diperlukan sebuah strategi untuk mengkomunikasikan kepada khalayak mengenai positioning channel podcast tersebut agar tetap dinikmati pendengar setianya. Penelitian ini menggunakan paradgima konstruktivis. Dalam penelitian ini menggunakan konsep maupun teori yang terkait dengan aspek pendekatan komunikasi antara lain mengenal khalayak, menyusun pesan, menetapkan metode, dan penetapan media. Metode penelitian ini ialah studi kasus dengan pendekatan kualitatif dan menggunakan triangulasi sumber untuk teknik keabsahan data.Dari penelitian ini terlihat bahwa pendekatan komunikasi yang dilakukan deeptalk podcast mencakup beberapa aspek didalamnya mulai dari mengenal khalayak mereka yang dengan cara mereka tahu terlebih dahulu profil dan karakteristik khalayak pendengar mereka, lalu menyusun pesan yang akan dijadikan konten utama sampai dengan materi pendukung untuk dapat mempublikasikan dan mendistribusikan konten tersebut melalui beberapa metode yang dijalankan sampai dengan penetapan media-media yang digunakan antara lain spotify, apple podcast, anchor, dan juga sosial media sebagai media untuk menjangkau khalayaknya. Deeptalk podcast sudah memiliki diferensiasi yang meraka rancang untuk dapat menjadi positioning dihadapan khalayak, channel deeptalk podcast ini ingin dikenal sebagai channel podcast tentang cerita kehidupan yang dibahas secara mendalam namun tetap dibawa dengan ringan dan menghibur.

Pemberdayaan Wirausaha Melalui Budidaya Sayur Hidroponik dengan Menggunakan Aplikasi Pengeloaan Keuangan dan Digital Marketing Setiany, Erna; Utami, Tin Budi; Rahayu, Muthia
Jurnal Abdi Masyarakat (JAM) Vol 10, No 2 (2025): JAM (Jurnal Abdi Masyarakat) - Maret 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jam.v10i2.30129

Program Pengabdian Masyarakat ini menargetkan masyarakat dari Keluharan Meruya Selatan, Jakarta Barat yaitu Komunitas Majelis Silahul Mu'min. Berdasarkan analisis situasi, diketahui bahwa mitra sasaran ini memiliki karakteristik masyarakat urban yang menghadapi permasalahan (1) budidaya sayuran hidroponik tidak berkelanjutan, (2) manajemen keuangan, serta (3) pemasaran. Kurangnya pengetahuan masyarakat tentang cara membuat konten pemasaran dan memasarkan secara online produk hidroponik. Hasil dari kegiatan pemberdayaan kemitraan masyarakat ini menunjukkan bahwa pelatihan yang diberikan berguna dalam menyelesaikan beberapa permasalahan dalam masyarakat; meningkatkan kualitas masyarakat sehingga dapat meningkatkan hasil produk dan hasil budidaya hidroponik yang berpeluang dalam meningkatkan pendapatan masyarakat. Sebagian besar peserta merasa materi dan praktik yang dilakukan saat pelaksanaan sangat berguna dalam meningkatkan serta mengembangkan ilmu pengetahuan, sebagai bahan belajar masyarakat dalam melakukan budidaya hidroponik, sehingga menambah semangat peserta untuk mempraktikannya kembali di kemudian hari demi mewujudkan ketahanan pangan dan kemandirian ekonomi masyarakat Kelurahan Meruya Selatan termasuk Komunitas Majelis Silahul Mu'min.

AN EXPLORATION OF LOCAL BRAND DIGITAL COMMUNICATION STRATEGIES ON INSTAGRAM: A CASE STUDY OF @ERIGOSTORE’S USER ENGAGEMENT Rahayu, Muthia
MediaKom : Jurnal Ilmiah Komunikasi Vol 15, No 1 (2025): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mediakom.v15i1.34578

This study analyzes the content strategy of the @erigostore Instagram account in increasing engagement on social media. In Indonesia's dynamic fashion industry, this research explores how Erigo utilizes Instagram to build relationships with consumers. A qualitative case study method is employed to explore visual communication strategies, audience interaction, and the utilization of Instagram features such as Stories, Reels, and influencer collaborations. The theoretical framework includes communication strategies, public relations, new media, and engagement concepts. Using a post-positivist paradigm, the findings indicate that creative and interactive content-based communication strategies significantly enhance Instagram engagement. Key contributing factors include consistent posting, the use of hashtags, and direct interaction, all of which help build a loyal digital community. Erigo implements its strategy through visual branding, captions, collaborations, and platform features. The discussion links findings with the AISAS model and Customer Engagement theory, analyzing how Erigo captures attention, builds interest, encourages search, triggers action, and facilitates experience sharing. The role of visual content, interaction, and collaboration in creating positive experiences and enhancing engagement is emphasized. The study concludes by providing insights into effective social media communication strategies in the local fashion industry and offers practical recommendations for brands to optimize digital communication.

Peningkatan Daya Saing Industri Rumah Tangga dan Usaha Mikro Kuliner melalui Rebranding dan Tata Kelola Setiany, Erna; Briandana, Rizki; Andika, Julpri; Putra, Yananto Mihadi; Ramadhan, Kurnia; Adriansyah, Andi; Feriyanto, Dafit; Rahayu, Muthia; Zamzami, Annisa Hakim; Yuliawati, Elly; Pratiwi, Riri
Indonesian Journal for Social Responsibility Vol. 7 No. 02 (2025): December 2025
Publisher : LPkM Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/ijsr.v7i02.449

Culinary micro businesses and home industries have a strategic role in local economic development, especially in the Tangerang area. However, obstacles such as low brand awareness, less than optimal business management, and minimal understanding of business regulations hinder the competitiveness of this sector. This study aims to examine how product re-branding and improving business governance can increase the competitiveness of culinary micro businesses. Using the Community-Based Research (CBR) methodology, this community engagement initiative involved 10 business owners selected through purposive sampling, utilizing in-depth interviews and field observations. The results showed that the rebranding strategy, including improving packaging, improving product quality, and strengthening marketing messages, succeeded in increasing sales by up to 30%. In addition, training in financial management, marketing, and operational management improved the skills of business actors. Administrative support in managing permits such as NIB, PIRT, and halal certification also provided more trust to consumers. In conclusion, the combination of an effective rebranding strategy and good business governance can increase the competitiveness of this industry.

Virtual identity in the use of Tiktok for youth in Jakarta, Indonesia Mahmudah, Siti Muslichatul; Rahayu, Muthia; Prasetyo, Kurniawan
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 9, No 2 (2023): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v9i2.3916

In this digital era, the use of social media has grown very rapidly. The use of TikTok social media among teenagers is considered as a place where they can find their identity, so the presence of TikTok is a very interesting phenomenon among teenagers. This study aims to determine the identity of the use of virtual tiktok in adolescents in the Jakarta. This research method is descriptive with a qualitative approach by interviewing adolescent informants (15-24 years) in the Jakarta who actively use Tik Tok social media as a primary data collection technique and also conduct literature and documentation studies as secondary data. In the results of the study, social media users, especially teenagers who use TikTok can control various aspects of themselves that they want to be displayed in digital public spaces. There are several teenagers who fall into the real-life identity type and some for pseudonymity (real identity begins to blur and even fake), none of them have fully become anonymized in this study because each content they create is often held by themselves and things they enter into. It's also an identity because with their faces people will recognize them and it doesn't really matter to them if there are other teenagers who choose to become different (anonymity).

Fostering of Halal Culinary Products Through Marketing Innovation for MSME Partners in Meruya Selatan Village: Pengembangan Produk Kuliner Halal Dengan Inovasi Pemasaran pada Mitra UMKM Kelurahan Meruya Selatan Setiany, Erna; HİDAYAH, Nurul; Setiyawati, Hari; Listyaningsih, Fransiska; Feriyanto, Dafit; Ramadhan, Kurnia; Zamzami, Annisa Hakim; Rahayu, Muthia; Hafidz IH, Muhammad
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 9 No. 2 (2025): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v9i2.24679

The development of halal culinary products has become a key strategy to enhance the competitiveness and sustainability of micro, small, and medium enterprises (MSMEs) in Indonesia, particularly in Meruya Selatan. This article aims to identify and analyze the application of marketing innovations in the development of halal culinary products by MSME partners. The research employs a qualitative approach through in-depth interviews, observations, and document analysis involving several culinary MSMEs in the area. The findings reveal that marketing innovations, such as digital media utilization, product rebranding, and community-based collaborations, significantly contribute to increasing sales and expanding market reach. Additionally, halal certification provides added value, fostering consumer trust. Recommendations include strengthening the capacity of MSME actors through continuous training, leveraging information technology, and developing both local and global marketing networks. These measures aim to empower MSMEs in Meruya Selatan to contribute more substantially to local economic growth and support the national halal industry.

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