Garuda - Garba Rujukan Digital

PENGELOLAAN KONTEN MEDIA SOSIAL KORPORAT PADA INSTAGRAM SEBUAH PUSAT PERBELANJAAN Mahmudah, Siti Muslichatul; Rahayu, Muthia
Jurnal Komunikasi Nusantara Vol 2 No 1 (2020)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v2i1.39

The use of social media continues to increase until now, one of is Instagram that commonly used at the corporate level. As in the type of shopping center company (Mall) that has a visitor with characteristics to find out all information related to the mall that he wants to visit through the mall's social media, Instagram. Therefore it requires the management of social media content to help the company's audience in getting information and become the communication media between the company and their audience. The theory used in this research is The Circular Model of Some by Regina Luttrell in his book Social Media How to Engage, Share, and Connect. From the results of the research note that in managing content on corporate social media instagram, the aspect of sharing begins with understanding the purpose of the use of social media platforms for corporates. Next to the optimize aspect, which is to make a posting schedule and use the features available on Instagram. The process of controlling or aspects of managing is also carried out by making media monitoring reports as a form of evaluation and accountability to company management. In the aspect of engaging, establishing good relations with the online community to get Instagram exposure on the content produced. Keywords: Social Media Management, Content, Instagram.

PENGELOLAAN KONTEN MEDIA SOSIAL KORPORAT PADA INSTAGRAM SEBUAH PUSAT PERBELANJAAN Mahmudah, Siti Muslichatul; Rahayu, Muthia
Jurnal Komunikasi Nusantara Vol 2 No 1 (2020)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v2i1.39

The use of social media continues to increase until now, one of is Instagram that commonly used at the corporate level. As in the type of shopping center company (Mall) that has a visitor with characteristics to find out all information related to the mall that he wants to visit through the mall's social media, Instagram. Therefore it requires the management of social media content to help the company's audience in getting information and become the communication media between the company and their audience. The theory used in this research is The Circular Model of Some by Regina Luttrell in his book Social Media How to Engage, Share, and Connect. From the results of the research note that in managing content on corporate social media instagram, the aspect of sharing begins with understanding the purpose of the use of social media platforms for corporates. Next to the optimize aspect, which is to make a posting schedule and use the features available on Instagram. The process of controlling or aspects of managing is also carried out by making media monitoring reports as a form of evaluation and accountability to company management. In the aspect of engaging, establishing good relations with the online community to get Instagram exposure on the content produced. Keywords: Social Media Management, Content, Instagram.

The Effect of Joko Widodo’s Political Marketing Communication in Instagram on His Image and Reputation in the Eyes of Millennial Generation in Jakarta Nur Kholisoh; Siti Muslichatul Mahmudah
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 5, No 2 (2020): December 2020 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v5i2.307

This research aims to study the effect of Joko Widodo's political marketing communication in Instagram on his image and reputation in the eyes of millennial generation in the 2019 Indonesian Presidential Election. The theory used in this research is the Stimulus Organism Response, Persuasion Message Theory in political communication and theories or concepts of reputation and image. The paradigm used is positivist with a quantitative approach. This research uses a survey method with a questionnaire as a data collection instrument to obtain information from a number of millennials as respondents aged between 19 and 39 years and participating in the 2019 Presidential Election with a total number of around 2,885,000. Determination of sample size uses the Slovin formula with a margin of error of 5%, so the number of samples is 400 people. The sampling technique uses proportional sampling, while the data analysis technique uses path analysis. The results showed that political marketing communication has a direct effect on reputation at 11.9%. The image has a direct effect on reputation at 83.5%, and the indirect effect of marketing communication through image on reputation is 69.97%.

PENDEKATAN KOMUNITAS KOMPAS MUDA JAKARTA DALAM KEGIATAN MARKETING COMMUNICATION HARIAN KOMPAS Siti Muslichatul Mahmudah
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 4, No 1 (2020): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Marketing communication mempunyai peranan penting bagi kelangsungan hidup sebuah perusahaan. Begitu pula yang diupayakan oleh Harian Kompas dalam proses regenerasi konsumennya agar bisa diminati juga oleh pembaca muda melalui kegiatan marketing communication. Tujuan yang ingin dicapai dalam penelitian ini adalah untuk mengetahui bagaimana pendekatan komunitas Kompas Muda Jakarta dalam kegiatan marketing communication Harian Kompas. Teori yang digunakan pada penelitian ini ialah teori Fisher dan Hawes dengan model sistem interaksi dalam dua dimensi yaitu dimensi isi dan dimensi hubungan. Penelitian ini menggunakan paradigma konstruktivis. Metode penelitian ini ialah deskriptif dengan pendekatan kualitatif. Teknik pengumpulan data ialah wawancara kepada informan yaitu pada divisi marketing communication Harian Kompas dan anggota komunitas Kompas Muda batch Jakarta yang menjadi pusat komunitas. Penelitian ini menggunakan triangulasi sumber untuk teknik keabsahan data. Dari hasil penelitian diketahui bahwa Dimensi isi pada komunikasi kelompok komunitas Kompas Muda Jakarta ialah dalam bentuk sosialisasi dan edukasi terhadap anggota Kompas Muda Jakarta terkait brand Harian Kompas dan dimensi hubungan pada komunikasi kelompok komunitas Kompas Muda Jakarta ialah dengan membangun relationship di antara anggota komunitas maupun antara pihak Kompas dengan anggota komunitas yang nantinya berkembang ke arah kohesivitas kelompok komunitas Kompas Muda Jakarta.

Virtual identity in the use of Tiktok for youth in Jakarta, Indonesia Siti Muslichatul Mahmudah; Muthia Rahayu; Kurniawan Prasetyo
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 9, No 2 (2023): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v9i2.3916

In this digital era, the use of social media has grown very rapidly. The use of TikTok social media among teenagers is considered as a place where they can find their identity, so the presence of TikTok is a very interesting phenomenon among teenagers. This study aims to determine the identity of the use of virtual tiktok in adolescents in the Jakarta. This research method is descriptive with a qualitative approach by interviewing adolescent informants (15-24 years) in the Jakarta who actively use Tik Tok social media as a primary data collection technique and also conduct literature and documentation studies as secondary data. In the results of the study, social media users, especially teenagers who use TikTok can control various aspects of themselves that they want to be displayed in digital public spaces. There are several teenagers who fall into the real-life identity type and some for pseudonymity (real identity begins to blur and even fake), none of them have fully become anonymized in this study because each content they create is often held by themselves and things they enter into. It's also an identity because with their faces people will recognize them and it doesn't really matter to them if there are other teenagers who choose to become different (anonymity).

Optimalisasi Integrasi Media Sosial Direktorat Jenderal Pemasyarakatan Sebagai Bentuk Keterbukaan Informasi Publik Pravitea Yulia Adhiatma; Siti Muslichatul Mahmudah
Jurnal Pustaka Komunikasi Vol 6, No 2 (2023): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v6i2.2648

Keterbukaan Informasi Public must be implemented by government agencies based on Undang-Undang Nomor 14 Tahun 2018, one of which is the Directorate General of Corrections. The Public Relations Directorate of Corrections plays a major role in maintaining the positive image of the institution, including social media integration which can reach a wide audience. This study aims to determine the optimization in the integration of social media owned by the Directorate General of Corrections as a form of Keterbukaan Informasi Publik based on the 4C concept and The Circular Model of Some for Social Communication, using a descriptive-qualitative method. Interviews were conducted with one key informant and two informants, and results found related to characteristics, stages of management, as well as obstacles and solutions in optimizing social media. Research shown that the Directorate General of Corrections makes Instagram the main media, while other social media such as Twitter, Facebook and YouTube as supporting social media for content publication. Time management planning, content themes, collaboration, interactive communication and feature utilization are also carried out to support the information provided through social media.

PENDEKATAN KOMUNIKASI BAGI PENDENGAR DALAM MEMBANGUN POSITIONING PADA DEEPTALK PODCAST Mahmudah, Siti Muslichatul; Rahayu, Muthia
Jurnal Visi Komunikasi Vol 23, No 02 (2024): November 2024
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/visikom.v23i02.25788

Beragamnya platform media digital membuat distribusi variasi akan konten yang dihasilkan juga semakin banyak berdasarkan dari masing-masing karakteristik media, seperti hal nya podcast yang mulai digemari bagi masyarakat Indonesia baik dari sisi pendengar maupun bagi para pembuat konten yang biasa disebut sebagai podcaster. Pilihan topik pada konten podcast juga kian bertambah salah satunya membahas obrolan ringan tentang kehidupan sehari-hari pada channel deeptalk podcast. Ditengah persaingan dengan banyak channel lainnya dan juga kebutuhan akan eksistensi dari channel deeptalk podcast ini bagi para pendengarnya, maka dari itu diperlukan sebuah strategi untuk mengkomunikasikan kepada khalayak mengenai positioning channel podcast tersebut agar tetap dinikmati pendengar setianya. Penelitian ini menggunakan paradgima konstruktivis. Dalam penelitian ini menggunakan konsep maupun teori yang terkait dengan aspek pendekatan komunikasi antara lain mengenal khalayak, menyusun pesan, menetapkan metode, dan penetapan media. Metode penelitian ini ialah studi kasus dengan pendekatan kualitatif dan menggunakan triangulasi sumber untuk teknik keabsahan data.Dari penelitian ini terlihat bahwa pendekatan komunikasi yang dilakukan deeptalk podcast mencakup beberapa aspek didalamnya mulai dari mengenal khalayak mereka yang dengan cara mereka tahu terlebih dahulu profil dan karakteristik khalayak pendengar mereka, lalu menyusun pesan yang akan dijadikan konten utama sampai dengan materi pendukung untuk dapat mempublikasikan dan mendistribusikan konten tersebut melalui beberapa metode yang dijalankan sampai dengan penetapan media-media yang digunakan antara lain spotify, apple podcast, anchor, dan juga sosial media sebagai media untuk menjangkau khalayaknya. Deeptalk podcast sudah memiliki diferensiasi yang meraka rancang untuk dapat menjadi positioning dihadapan khalayak, channel deeptalk podcast ini ingin dikenal sebagai channel podcast tentang cerita kehidupan yang dibahas secara mendalam namun tetap dibawa dengan ringan dan menghibur.

SOCIAL MEDIA MARKETING : MENCIPTAKAN PROSPEK KETERLIBATAN KONSUMEN MELALUI KONTEN KREATIF PADA AKUN BISNIS PERUSAHAAN Mahmudah, Siti Muslichatul; Endri, Engga Probi
KOMUNIKOLOGI: Jurnal Ilmiah Ilmu Komunikasi Vol 21, No 02 (2024): Komunikologi
Publisher : Lembaga Penerbitan Universitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jkomu.v21i02.1143

Media sosial saat ini telah menjadi lebih dari sekadar representasi individual, tetapi juga merupakan alat yang ditujukan untuk bisnis, merek, dan perusahaan. Salah satu sektor bisnis yang telah memanfaatkan tren media sosial secara strategis adalah industri penerbangan, khususnya maskapai Indonesia AirAsia. Dalam upaya menciptakan prospek keterlibatan konsumen melalui konten kreatif pada akun bisnis perusahaan, , seperti memfokuskan konten media sosial pada target penumpang dan stakeholder, melakukan analisis untuk perencanaan pembuatan konten berikutnya, menggunakan hastag khusus untuk mengkomunikasikan visi perusahaan, dan memanfaatkan konten edukasi dan informasi untuk menarik khalayak. Media sosial yang dimiliki oleh Indonesia AirAsia tertuju pada targetnya yaitu penumpang dan stakeholder lainnya. Dalam hal pembuatan konten, pihak media sosial AirAsia juga melakukan analisa dari hasil publikasi konten sebelumnya, pembuatan konten pada media sosial Indonesia AirAsia juga tidak terlepas dari ketentuan yang berlaku pada pihak perusahaan Konten yang didistribusikan ditujukan tidak hanya untuk konten yang tren dikalangan Generasi Milenial dan Gen Z, namun juga berupa konten edukatif dan informasi yang masih sesuai untuk Generasi Baby Boomers. Pemilihan media sosial yang menjadi media utama Indonesia AirAsia adalah instagram. Tim Corporate Communication Indonesia AirAsia menyadari bahwa media sosial menyediakan akses terbuka bagi siapa pun dapat terlibat baik itu memberikan komentar, sejalan dengan kondisi yang interaktif tersebut, maka pihak tim media sosial AirAsia juga harus dengan cepat memberikan responnya. Indonesia AirAsia juga memiliki tim yang bertanggung jawab untuk merespon dengan cepat interaksi di media sosial yaitu Customer Hapiness.

DIGITAL MARKETING STRATEGY IN FENOMENA CAFE OF THEMED SPORTS AND MUSIC IN SUPPORTING LOCAL CREATIVITY Pierlita, Komang Yovansca; Mahmudah, Siti Muslichatul; Tresnawati, Yuni
MediaKom : Jurnal Ilmiah Komunikasi Vol 15, No 1 (2025): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mediakom.v15i1.34467

Digital marketing plays a crucial role in integrating digital technologies to attract customers, especially through social media. This study aims to analyze the digital marketing strategy implemented by Fenomena Café, a café with a unique sports and music theme, in supporting local creativity. The research applies the RACE model by Dave Chaffey as the analytical framework and employs a constructivist paradigm with a qualitative descriptive method. Data were collected from three key informants (owner and social media officer) and three additional informants from the Fenomena Café community.The findings reveal that Fenomena Café successfully increased brand awareness (Reach) and audience engagement (Act) through creative content on social media platforms, such as Instagram and TikTok. However, the optimization of the conversion stage (Convert) and personalization of interactions remains a challenge. This study suggests implementing additional strategies, such as storytelling content, loyalty programs, and chatbot technology, to enhance the effectiveness of their digital marketing strategy. These strategies are expected to strengthen Fenomena Café’s position as a creative hub while fostering stronger relationships with local communities.

Memberdayakan UMKM Berbasis Komunitas melalui Konten Digital Inklusif: Program Pelatihan Kreatif untuk Social Media Engagement Kurniawan Prasetyo; Mahmudah, Siti Muslichatul; Meilandri, Rio
ABDISOSHUM: Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Vol. 4 No. 3 (2025): September 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdisoshum.v4i3.6262

This community service program was initiated in response to the limited capacity of community-based MSMEs in utilizing inclusive digital content to improve their marketing performance and customer engagement. Many MSMEs struggle with creating visually appealing and accessible content due to a lack of technical skills, strategic planning, and understanding of digital branding. The goal of this activity was to empower MSMEs and vocational school students in South Tangerang by enhancing their ability to create inclusive, creative, and impactful social media content. The program applied a participatory empowerment approach, combining training, mentoring, and hands-on workshops. The results showed a significant improvement in the participants’ skills in content creation, digital branding, and audience engagement strategies. Participants also demonstrated behavioral changes, such as consistent posting schedules and increased use of storytelling formats. The activity received wide community appreciation and was featured in multiple online media, indicating strong public relevance. It also aligned with several Sustainable Development Goals (SDGs), particularly in quality education, economic growth, and innovation. In conclusion, the service program effectively contributed to building digital competence and inclusive communication practices among MSMEs. Future initiatives are encouraged to adopt adaptable, inclusive, and community-oriented approaches to maximize impact and sustainability.

Title

Found 10 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 10 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 10 Documents
Search