<![CDATA[: The COVID-19 pandemic has presented real challenges in the economic field. Slowing commodity flows automatically stagnate various transactions, resulting in a financial recession. Therefore, the creativity of economic actors is required in responding to this matter. The agricultural sector also experienced the same slowdown, one of which was the production of melons. This article aims to explore and describe the form of melon fruit business development and its effectiveness in contributing to economic recession mitigation, especially for rural communities. The research method used in this article is qualitative. Data were collected through direct observation to the object and interviews with the farmers concerned. Furthermore, the data were analyzed with various theories about community economic empowerment. The results of research on the effectiveness of business development by increasing consumption and sales of melons through environmental conservation and increased production. While the economic contribution through the two strategies above is the economic empowerment of the surrounding community through the multiplier effect of environmental tourism or agro-tourism. Through this research, it is hoped that farmers will continue to increase the use value of agriculture and melon production. Externally, it is hoped that the regional government and the central government will establish appropriate and targeted regulations, in the form of access to capital and marketing. Keywords: Agriculture, Agrotourism, Recession Mitigation, Market Access, Community Empowerment. 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