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All Journal Jurnal IPTEK Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika JMM (Jurnal Masyarakat Mandiri) JESI (Jurnal Ekonomi Syariah Indonesia) International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Jurnal Penkomi : Kajian Pendidikan dan Ekonomi Asian Journal of Innovative Research in Social Science EKONOMIKA SYARIAH : Journal of Economic Studies Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Manajemen dan Penelitian Akuntansi (JUMPA)
Wibisono, Dimas
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Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Other

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Journal : Asian Journal of Innovative Research in Social Science

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The Influence Of Celebrity Endorsement On Social Media On Consumer Intention To Buy (Consumer study of Diamore Store Yogyakarta Branch) Anafiah, Dhurotul; Harahap, Ridho Satrio; Wibisono, Dimas; Syah, Toufan Aldian
AJIRSS: Asian Journal of Innovative Research in Social Science Vol. 1 No. 4 (2022): Asian Journal of Innovative Research in Social Science
Publisher : DAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53866/ajirss.v1i4.274

Abstract

This study aims to determine the respondents' responses to the influence of Vis CAP partially and simultaneously on social media consumer interest. This study used a questionnaire method distributed through social media using Google form, using a purposive sampling type, with 100 respondents. The type of research used is quantitative research and uses a descriptive analysis approach. Then the data analysis was carried out by instrument testing using validity and reliability tests, classical assumption tests, and multiple linear regression tests, to test hypotheses through the R2 termination coefficient test, F test, and T-test. The test results after fulfilling the validity and reliability tests with SPSS25 tools produce the following regression equation: Y = 4.264 + 0.337 (visibility) + 0.142 (credibility) + 0.311 (attraction) + 0.752 (power) + e. The partial and simultaneous analysis results positively or significantly influence consumer buying interest in social media users. Simultaneous research results Vis CAP has a significant effect seen from the results of the coefficient of determination of 57.8%, while other variables outside the research model influence the remaining 42.2%.
The Effect of Product Quality and Brand Image on Customer Loyalty With Customer Satisfaction As A Mediation Variable (Study On Customers Elita Veil in Yogyakarta) Ningrum, Putri Nurkusuma; Harahap, Ridho Satrio; Wibisono, Dimas; Syah, Toufan Aldian
AJIRSS: Asian Journal of Innovative Research in Social Science Vol. 1 No. 4 (2022): Asian Journal of Innovative Research in Social Science
Publisher : DAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53866/ajirss.v1i4.275

Abstract

This study empirically examines the effect of product quality and brand image on customer loyalty, with customer satisfaction as a mediating variable on Elita's veil customers in Yogyakarta. This type of research is quantitative research with associative design. The population of this research is the Elita Veil customers in Yogyakarta. The sampling technique is a purposive sampling method and research data by 100 respondents—data collection through Google form by distributing questionnaires. The analytical method used is multiple linear regression. The data analysis technique used Smart Partial Least Square (PLS). The results showed: that product quality has a positive effect on customer satisfaction, brand image has a positive effect on customer satisfaction, product quality has an effect on customer satisfaction, brand image has no effect on customer satisfaction, product quality has an effect on customer loyalty, product quality has a positive effect on customer loyalty, brand image has no positive effect on customer loyalty, customer satisfaction has a positive effect on customer loyalty, customer satisfaction mediates product quality on customer loyalty, customer satisfaction does not mediate brand image on customer loyalty.
Co-Authors Anafiah, Dhurotul Ardy Wibowo Asri Dwi Ariyani Astina, Mutiara Andin Burhannudin, Rofiq Firmansyah Firmansyah Harahap, Ridho Satria Harahap, Ridho Satrio Hasbi, M. Zidny Nafi’ Hiyun Puspita Sari, Silvia Waning Lestari, Elisa Jayanti Marsuking Marsuking Maula, Defia Ifsantin Meutia Layli Ningrum, Putri Nurkusuma Noptrina, Nina Nurcholis, Anugrah Wing Nurul, Ani Pratiwi, Sella Ayu Rusny Istiqomah Sujono Savitri, Julia Dita Sembiring, Rinawati Syafi'ah Wijayanti, Farah Nur Toufan Aldian Syah Wibowo, Ardy Wibowo, Febrian Wahyu