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All Journal Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Jurnal Pengabdian Sosial Jornal Of Tourism Sciences (Toursci)
Larasati, Ajeng Ramadhita
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Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Study of the Tourism Market in Serang Regency Post COVID-19 Pandemic Rahmanda Putra, Rifki; Larasati, Ajeng Ramadhita; Tamrin, Irwan
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 8 No. 1 (2024)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v8i1.1334

Abstract

The objective of this study was to examine the domestic tourism market in Serang Regency, focusing on the characteristics, behavior, and typology of tourists that visited the region over the period of 2021-2022. This endeavor is undertaken by the Serang Regency Government to discern the prevailing tourism patterns following the pandemic. Approach This study utilized a descriptive research method with a quantitative approach to accomplish its objectives. A survey was conducted on a sample of 203 respondents using the basic random sampling approach. Most tourists visiting Serang Regency can be classified as dedicated nature tourists. They are motivated to visit coastal locations for social interaction, whereas their motive is to travel to the highlands in Serang Regency for the purpose of seeking novelty and acquiring new knowledge. Tourists tend to prioritize activities that provide relaxation in natural environments. The findings of this research on the tourism market in Serang Regency have significant significance. They can serve as a valuable resource for formulating effective tourism marketing policies and enhancing the development of tourism products in Serang Regency. To evaluate the efficacy of implementing the findings of this study, it is imperative to conduct additional scientific research, such as an examination of the elements that impact tourists' pleasure and decision-making to visit Serang Regency.
Pendampingan Tata Kelola Destinasi Pariwisata di Desa Wisata Dayun, Kabupaten Siak, Provinsi Riau Asy'ari, Rifqi; Larasati, Ajeng Ramadhita; Permadi, Reza; Tamrin, Irwan; Sumarahadi, Suryo Agung
Jurnal Pengabdian Sosial Vol. 2 No. 8 (2025): Juni
Publisher : PT. Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/j8hwps77

Abstract

Desa menjadi salah satu target dalam perwujudan pariwisata alternatif dewasa ini. Hal ini didukung karena desa dapat memberikan daya tarik yang beragam dan membentuk satu kegiatan tematik yang beragam untuk di kunjungi. Desa Wisata Dayun merupakan desa wisata yang memenangi anugerah desa wisata dalam kategori kelembagaan. Potensi wisata yang berada di Desa Wisata Dayun cukup tinggi namun belum terkelola secara terintegrasi khususnya dalam lingkup potensi ruang administrasi Kecamatan. Mengintegrasikan potensi yang ada dalam lingkup destinasi pariwisata dibutuhkan tata kelola untuk membentuk integrasi yang berkesinambungan, maka dari itu dilakukan pendampingan tata kelola destinasi pariwisata di Desa Wisata Dayun dalam meningkatkan kualitas pelayanan yang diberikan. Proses pendampingan dilakukan secara intensif dalam pendekatan pemberdayaan. Hasil pendampingan yang dilakukan terlihat dalam peningkatan kemampuan masyarakat dalam mengelola dan memasarkan produk wisata. Secara keseluruhan, pelatihan dan pendampingan bukan hanya memberikan pengetahuan praktis, tetapi juga merangsang motivasi dan semangat kolaboratif di antara masyarakat.
Implementation of Environmental Awareness in the Legon Wetan Mangrove Area, Legon Kulon District, Subang Regency Afriza, Lia; Larasati, Ajeng Ramadhita; Salsabila, Siti Reisa; Fitriyani, Yuni
Jurnal Toursci Vol 3 No 2 (2025): Vol 3 No 2 October 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/toursci.v3i2.978

Abstract

Background. The mangrove ecosystem in Legon plays a vital role in maintaining the balance of the coastal ecosystem while preserving economic potential through the development of ecotourism and products based on local resources. However, challenges in the form of environmental degradation and low community participation are the main obstacles in the utilization of this potential. Purpose. Increase awareness, capacity, and the active role of local communities in mangrove conservation through a community-based conservation (CBC) approach. The methods used include area mapping, environmental socialization and education, technical training on conservation and processing of mangrove-based products, coastal clean-up and replanting actions, and the formation of local driving communities. Result. The results of the activity included increased community participation, the formation of the "Legon Mangrove Friends Community" as a sustainable conservation partner, the preparation of technical training modules, and the development of several strategic recommendations. Conclusion. These recommendations include zoning-based management (rehabilitation, education/ecotourism, and core protection), periodic evaluations, the development of pilot products as regional icons, and the integration of green economic value chains to strengthen conservation behaviors. Analysis of 4A (Attraction, Accessibility, Amenities, and Ancillary Services) shows that the Legon mangrove area offers conservation-based ecotourism attractions, although there is still a need for improved accessibility, more facilities, and newly formed institutions. Implementation. These results affirm the importance of collaboration among the community, government, and academia in achieving sustainable mangrove management, while opening opportunities to improve the welfare of coastal communities. Keywords: mangroves, community-based conservation, ecotourism, green economy, community service
Co-Authors Afriza, Lia Asy'ari, Rifqi Evi Novianti Fitriyani, Yuni Hadian, Mohammad Sapari Dwi Pribadi, Teguh Imam Reza Permadi Rifki Rahmanda Putra Salsabila, Siti Reisa Sariadi, Sarmoko Sumarahadi, Suryo Agung Tamrin, Irwan Wulung, Shandra Rama Panji