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All Journal Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Jurnal Pengabdian Sosial
Tamrin, Irwan
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Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Study of the Tourism Market in Serang Regency Post COVID-19 Pandemic Rahmanda Putra, Rifki; Larasati, Ajeng Ramadhita; Tamrin, Irwan
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 8 No. 1 (2024)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v8i1.1334

Abstract

The objective of this study was to examine the domestic tourism market in Serang Regency, focusing on the characteristics, behavior, and typology of tourists that visited the region over the period of 2021-2022. This endeavor is undertaken by the Serang Regency Government to discern the prevailing tourism patterns following the pandemic. Approach This study utilized a descriptive research method with a quantitative approach to accomplish its objectives. A survey was conducted on a sample of 203 respondents using the basic random sampling approach. Most tourists visiting Serang Regency can be classified as dedicated nature tourists. They are motivated to visit coastal locations for social interaction, whereas their motive is to travel to the highlands in Serang Regency for the purpose of seeking novelty and acquiring new knowledge. Tourists tend to prioritize activities that provide relaxation in natural environments. The findings of this research on the tourism market in Serang Regency have significant significance. They can serve as a valuable resource for formulating effective tourism marketing policies and enhancing the development of tourism products in Serang Regency. To evaluate the efficacy of implementing the findings of this study, it is imperative to conduct additional scientific research, such as an examination of the elements that impact tourists' pleasure and decision-making to visit Serang Regency.
Pendampingan Tata Kelola Destinasi Pariwisata di Desa Wisata Dayun, Kabupaten Siak, Provinsi Riau Asy'ari, Rifqi; Larasati, Ajeng Ramadhita; Permadi, Reza; Tamrin, Irwan; Sumarahadi, Suryo Agung
Jurnal Pengabdian Sosial Vol. 2 No. 8 (2025): Juni
Publisher : PT. Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/j8hwps77

Abstract

Desa menjadi salah satu target dalam perwujudan pariwisata alternatif dewasa ini. Hal ini didukung karena desa dapat memberikan daya tarik yang beragam dan membentuk satu kegiatan tematik yang beragam untuk di kunjungi. Desa Wisata Dayun merupakan desa wisata yang memenangi anugerah desa wisata dalam kategori kelembagaan. Potensi wisata yang berada di Desa Wisata Dayun cukup tinggi namun belum terkelola secara terintegrasi khususnya dalam lingkup potensi ruang administrasi Kecamatan. Mengintegrasikan potensi yang ada dalam lingkup destinasi pariwisata dibutuhkan tata kelola untuk membentuk integrasi yang berkesinambungan, maka dari itu dilakukan pendampingan tata kelola destinasi pariwisata di Desa Wisata Dayun dalam meningkatkan kualitas pelayanan yang diberikan. Proses pendampingan dilakukan secara intensif dalam pendekatan pemberdayaan. Hasil pendampingan yang dilakukan terlihat dalam peningkatan kemampuan masyarakat dalam mengelola dan memasarkan produk wisata. Secara keseluruhan, pelatihan dan pendampingan bukan hanya memberikan pengetahuan praktis, tetapi juga merangsang motivasi dan semangat kolaboratif di antara masyarakat.
Co-Authors Asy'ari, Rifqi Larasati, Ajeng Ramadhita Rahmanda Putra, Rifki Reza Permadi Rusdin Tahir, Rusdin Sumarahadi, Suryo Agung Suryadana, M. Liga