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All Journal YUME : Journal of Management Almana : Jurnal Manajemen dan Bisnis IIJSE
Ihsan, Muhammad Ali Al
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Social Sciences

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Analisis Pengaruh Produk, Promosi, Lifestyle Dan Lokasi Terhadap Keputusan Pembelian Smartphone Vivo Di Rantauprapat (Studi Kasus Erafon Suzuya Mall Rantauprapat) Linda, Linda; Broto, Bayu Eko; Ihsan, Muhammad Ali Al
YUME : Journal of Management Vol 7, No 3 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i3.7209

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, strategi promosi, gaya hidup, dan lokasi terhadap keputusan pembelian smartphone Vivo di Rantauprapat, dengan studi kasus di Erafon Suzuya Mall. Data dikumpulkan melalui survei terhadap 100 konsumen yang telah membeli smartphone Vivo. Teknik pengambilan sampel yang digunakan adalah purposive sampling berdasarkan kriteria tertentu. Metode analisis yang digunakan adalah analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa kualitas produk, strategi promosi, gaya hidup, dan lokasi memiliki pengaruh positif dan signifikan terhadap keputusan pembelian smartphone Vivo. Kualitas produk, yang mencakup atribut seperti kualitas kamera, dan pengalaman pengguna, terbukti meningkatkan minat dan keputusan pembelian konsumen. Strategi promosi, termasuk diskon, efektif dalam meningkatkan kesadaran dan ketertarikan konsumen. Gaya hidup konsumen, yang mencerminkan preferensi dan kebutuhan akan fitur seperti kamera berkualitas tinggi juga berperan penting dalam keputusan pembelian. Selain itu, lokasi toko yang strategis di Erafon Suzuya Mall memudahkan aksesibilitas dan kenyamanan konsumen dalam membeli smartphone Vivo. Penelitian ini memberikan wawasan berharga bagi Vivo dan retailer lainnya dalam merumuskan strategi pemasaran yang efektif untuk meningkatkan penjualan dan kepuasan konsumen di Rantauprapat. Dengan mengoptimalkan kualitas produk, strategi promosi, pemahaman terhadap gaya hidup konsumen, dan lokasi toko yang strategis, Vivo dapat memperkuat kehadirannya di pasar dan meningkatkan loyalitas konsumen.
Online Business Marketing Strategy in Terms of Discounts and Ease of Transactions on Purchasing Decisions Suliawati, Silvia; Pristiyono, Pristiyono; Ihsan, Muhammad Ali Al
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 2 (2023): August
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i2.2151

Abstract

A digital business strategy is a long-term plan designed to manage a business through the use of digital technology and the Internet. The goal is to maximize added value for customers. The purpose of this study is to determine the driving factors for purchasing decisions in digital business. In this case, the researcher wants to test the effect of price discounts and ease of transactions on purchasing decisions. The research approach used is quantitative research with the method used is the questionnaire method. The population was 100 respondents who owned and had purchased an online business for transactions. The sampling technique in this study was to use a total sampling technique. In this study researcher used a questionnaire that was filled out by respondents via the Google form to measure the results of the research variables. This study uses data analysis techniques using SmartPLS (Partial Least Square) software which is a variance-based structural equation analysis (SEM) that can simultaneously test structural models. The results showed that the discount variable had no significant effect on customer purchasing decisions in online business, then the transaction convenience variable proved to have a significant effect on online purchasing decisions in the community in Labuhanbatu Regency.
The Influence of Price, Location, Service, and Product Quality on Customer Satisfaction Salim, Rudy Antoni; Prayoga, Yudi; Ihsan, Muhammad Ali Al
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 1 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i1.2180

Abstract

The retail business is a business that has very tight competition, as evidenced by a large number of retail outlets in each region. Therefore, it is necessary to know the factors that can make a retail business win the competition. Based on a literature study conducted by researchers, customer satisfaction is the most important factor to win the competition and get loyal customers. This study aims to analyze the effect of price, location, service, and product quality on consumer satisfaction at the supermarket of Brastagi Rantauprapat. This study used a quantitative approach with a sample of 247 people from 646 visiting populations. Data collection techniques were carried out using questionnaires or primary data. Data analysis techniques using descriptive statistics and multiple linear regression analysis. The results of the F test calculation research show simultaneously that the variables price, location, service, and product quality have a positive and significant effect on consumer satisfaction Fcount 30,135 > Ftable 2.37 with a significant value of 0.000 <0.05. The result of the determination value obtained is an R-value of 0.577 equal to 57.7% which indicates that the relationship between the variables of price, location, service, and product quality with consumer satisfaction has a fairly close relationship. The magnitude of the coefficient of determination is 0.332 or equal to 33.2%. This value means that 33.2% confirms that consumer satisfaction can be explained through the variables of price, location, service, and product quality. The remaining 66.8% is outside of this research variable.
Co-Authors Broto, Bayu Eko Linda Linda Prayoga, Yudi Pristiyono, Pristiyono Salim, Rudy Antoni Suliawati, Silvia