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All Journal IQTISHODUNA SEIKO : Journal of Management & Business JMK Jurnal Manajemen dan Kewirausahaan Jurnal Ilmiah Wahana Pendidikan Formosa Journal of Science and Technology (FJST) Jurnal Ekonomi, Bisnis dan Manajemen Asian Journal of Management Analytics Populer: Jurnal Penelitian Mahasiswa Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Benefit : Journal of Bussiness, Economics, and Finance Neraca Manajemen, Akuntansi, dan Ekonomi Commodities, Journal of Economic and Business
Ayuanti, Rafikhein Novia
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Formosa Journal of Science and Technology (FJST)

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A Systematic Literature Review of Smes Family Business, Digital Innovation, Business Sustainability based on Google Scholar Scientific Mapping Ayuanti, Rafikhein Novia; Hermawan, Agus; Selviasari, Rike
Formosa Journal of Science and Technology Vol. 3 No. 4 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v3i4.9082

Abstract

This review aims to conduct a systematic literature review of Small and Medium Enterprises (SMeS) family businesses, digital innovation, and business sustainability. Using Google Scholar scientific mapping. This research aims to analyze a systematic literature review of international scientific articles on the theme of MSME entrepreneurial orientation. This research focuses on the perspective of data search using keywords, research location, research subjects, and research methods used. Using a systematic search method, relevant research articles will be identified and analyzed based on their methodological quality and relevance to the research theme. It is hoped that the findings from this review will make a significant contribution to the understanding of family businesses. Ultimately, the insights gained can be used to develop more effective policies and programs to support the success of family-owned MSMEs, digital innovation, business sustainability.
Digital Transformation: The Role of Creative Economy-Based Marketing in Indonesian FnB Ramen Selviasari, Rike; Hermawan, Agus; Ayuanti, Rafikhein Novia
Formosa Journal of Science and Technology Vol. 3 No. 4 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v3i4.9083

Abstract

The application of technology, especially the internet, in the world of commerce is a common concern for both the government and society. Marketing is a fundamental problem faced by entrepreneurs. Problems in the marketing sector faced by small entrepreneurs generally focus on three things, namely market and product competition problems, problems with access to market information, and institutional problems supporting MSMEs. The digital transformation of business makes entrepreneurs develop and use innovative technologies and business models to gain competitive advantage, at the same time reviewing the costs incurred, benefits and associated threats. This research method uses a qualitative research approach to content analysis. The results show that the FnB (Ramen Master Indonesia) businesshas a great opportunity to gain competitive advantage by using digital transformation, innovative digital business strategies that are based on advanced IT solutions, and that comply with SDGs No. 9.In order to reach all levels of the population in Indonesia, especially generation Z, the FnB business needs to utilize digital promotions and collaborate with content creator.
Co-Authors Abda'u, Rizqy Aftyansyah, Alan Maulana Agus Hermawan Beny Mahyudi Saputra Endah Kurniawati, Endah Faldhamir, Fahmy Bintang Ferdiansa, Bagas Artur Fransiska, Chiva Julianto, Ade Dwi Mahaputra, Agung Pambudi Miftahul Munir, Miftahul Pamungkas, Septian Yudha Pangestu, Anggraini Putri Permatasari, Geby Novita Pratama, Christanova Andika Putri, Novita Prasetiani Rahmawati, Zulfia Ramadhania, Eka Novita Rike Selviasari Satrio Wicaksono Selviasari, Rike Solly Aryza Sudarmiatin Susilowati, Eni Taufik Akbar