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PENGARUH GAYA KEPEMIMPINAN OTORITER, GAJI DAN INSENTIF TERHADAP KINERJA KARYAWAN PADA CV. SURYA ART GLASS KABUPATEN KEDIRI Julianto, Ade Dwi; Ayuanti, Rafikhein Novia
Commodities, Journal of Economic and Business Vol 4 No 4 (2024): April 2024
Publisher : FKDP (Forum Komunikasi Dosen Peneliti)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59689/commo.v4i4.1003

The competition among companies in the era of globalization is increasingly intense in both the trade and service industries. Therefore, companies need to improve their performance in all areas. It has been proven that companies that survive are those with reliable human resources and good performance. The aim of this study is to examine the influence of authoritarian leadership style (X1), salary (X2), and incentives (X3) on employee performance (Y) at CV. Surya Art Glass Kediri. The sample size in this study is 55 people, consisting of all employees of CV. Surya Art Glass in Kediri Regency. The sampling technique used in this study is saturated sampling. Data analysis in this study utilizes Validity Test, Reliability Test, Multiple Linear Regression Test, including t-test and f-test. The results of this study indicate that the variables of Authoritarian Leadership Style, Salary, and Incentives have a positive and significant effect on the Employee Performance variable. From the t-test results, the Authoritarian Leadership Style variable has a value of 0.003, which is less than 0.05, indicating that the Authoritarian Leadership Style variable has a positive and significant effect on employee performance. The Salary variable has a result of 0.033, which is less than 0.05, making it positive and significant. The Incentives variable has a result of 0.003, which is less than 0.05, making it positive and significant. The F-test results show that the calculated F is 7.629 with a sig. F value of 0.001 < 0.05, indicating that Authoritarian Leadership Style, Salary, and Incentives together have a significant effect on the employee performance variable.

PENGARUH KEPERCAYAAN, BOARDING SCHOOL DAN KUALITAS PELAYANAN TERHADAP MINAT BELAJAR DI EGYPT ISLAMIC BOARDING SCHOOL PARE Faldhamir, Fahmy Bintang; Ayuanti, Rafikhein Novia; Munir, Miftahul
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 11 No. 2 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v11i2.7841

Abstract This research was conducted at Egypt Islamic Boarding School Pare which aims to explain and prove the hypothesis regarding whether there is an effect of trust, boarding school and service quality on interest in learing at Egypt Islamic Boarding School Pare. This study uses descriptive quantitative research with sampling techniques, namely saturated sampling and the population of this study are the active student of Egypt Islamic Boarding School Pare and the sample is 100 respondents. The analysis techniques used is the instrument test, classical assumption test and hypothesis in the form of multiple linear regression, t test, F test, and R2 test which are processed using the SPSS version 25. The conclusion of this study is that partially trust has a significant effect on interest in learning obtained by the t test with a significance value of 0.000 <0.05. Boarding school partially hasn’t a significant effect on interest in learing obtained by the t test with a significance value of 0.059 >0.05. Service quality partially has a significant effect on interest in learing obtained by the t test with a significance value of 0.040 <0.05. Trust, boarding school and service quality simultaneously have a significant effect on interest in learning with an F test value of 0.000 <0.05. Keywords: Trust, Boarding School, Service Quality, Interest In Learning Abstrak Penelitian ini dilakukan di Egypt Islamic Boarding School Pare yang bertujuan untuk menjelaskan dan membuktikan hipotesis mengenai apakah terdapat pengaruh antara kepercayaan, boarding school dan kualitas pelayanan terhadap minat belajar di Egypt Islamic Boarding School Pare. Penelitian ini menggunakan penelitian kuantitatif deskriptif dengan teknik pengambilan sampel yaitu sampel jenuh dengan populasi dari penelitian ini adalah siswa yang aktif dan sedang mengikuti proses belajar di Egypt Islamic Boarding School Pare dengan jumlah responden sebanyak 100 responden. Teknik analisis yang digunakan adalah uji instrument, uji asumsi klasik dan hipotesis berupa regresi linier berganda, uji t, uji F dan uji R2 yang diolah menggunakan program SPSS versi 25. Hasil kesimpulan dari penelitian ini adalah bahwa secara parsial kepercayaan berpengaruh positif dan signifikan terhadap minat belajar dengan perolehan uji t dengan nilai signifikansi sebesar 0,000 < 0,05. Boarding school secara parsial tidak berpengaruh dan tidak signifikan terhadap minat belajar dengan perolehan uji t dengan nilai signifikansi sebesar 0,059 > 0,05. Kualitas pelayanan secara parsial berpengaruh positif dan signifikan terhadap minat belajar dengan perolehan uji t sebesar 0,040 < 0,05. Kepercayaan, boarding school dan kualitas pelayanan secara simultan berpengaruh positif dan signifikan terhadap minat belajar dengan perolehan uji F sebesar 0,000 < 0,05. Kata Kunci: Kepercayaan, Boarding School, Kualitas Pelayanan, Minat Belajar

PENGARUH WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PADA UMKM KAMPUNG TAHU DI KOTA KEDIRI DENGAN MINAT BELI SEBAGAI VARIABEL MODERASI Wicaksono, Satrio; Ayuanti, Rafikhein Novia; Rahmawati, Zulfia
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 12 No. 5 (2024): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v12i5.8995

Abstract This study aims to determine the influence of word of mouth on purchasing decisions in UMKM Kampung Tahu in Kediri City with purchase interest as a moderating variable. The analysis techniques used are outer model analysis, inner model analysis and hypothesis testing. The sample in this study was 100 respondents and used Non-probability sampling for sampling. The results of the study indicate that word of mouth has a positive and significant effect on purchase interest. This is evidenced by the T-Statistic value of 14,883 which is greater than Ttable 1.96 with a small P-Value value of 0.000 <0.05. word of mouth has a positive and significant effect on purchasing decisions. This is evidenced by the T-Statistic value of 2,008 which is greater than Ttable 1.96 with a small P-Value value of 0.045 <0.05. Purchase interest has a positive and significant effect on purchasing decisions. This is proven by the T-Statistic value of 24.037 which is greater than Ttable 1.96 with a small P-Value of 0.000 <0.05. Word of mouth indirectly has a positive and significant effect on purchasing decisions through purchase interest as a moderating variable because the t-statistic value of 14.910 is greater than the t-table value of 1.96 with a p-value of 0.000 which is smaller than 0.05. Keywords: Word of Mouth, Purchasing Decisions, and Purchase Interest Abstrak Penelitian ini bertujuan untuk mengetahui tentang pengaruh word of mouth terhadap keputusan pembelian pada umkm kampung tahu di kota Kediri dengan minat beli sebagai variabel moderasi. Teknik analisis yang digunakan adalah analisis outer model, analisis inner model dan pengujian hipotesis. Sampel dalam penelitian ini sebanyak 100 responden dan menggunakan Non probability sampling untuk pengambilan sampel. Hasil penelitian menunjukkan bahwa word of mouth berpengaruh secara positif dan signifikan terhadap minat beli. Hal ini dibuktikan dengan nilai T-Statistic 14.883 lebih besar dari Ttabel 1,96 dengan nilai P-Value yang kecil 0.000 < 0,05. word of mouth berpengaruh secara positif dan signifikan terhadap keputusan pembelian. Hal ini dibuktikan dengan nilai T-Statistic 2.008 lebih besar dari Ttabel 1,96 dengan nilai P-Value yang kecil 0.045 < 0,05. Minat beli berpengaruh secara positif dan signifikan terhadap keputusan pembelian. Hal ini dibuktikan pada dengan nilai T-Statistic 24.037 lebih besar dari Ttabel 1,96 dengan nilai P-Value yang kecil 0.000 < 0,05. Word of mouth secara tidak langsung berpengaruh positif dan signifikan terhadap keputusan pembelian melalui minat beli sebagai variabel moderasi karena nilai t-statistic 14.910 yang lebih besar nilai t tabel 1,96 dengan nilai p-values sebesar 0,000 yang lebih kecil dari 0,05. Kata Kunci : Word of Mouth, Keputusan Pembelian, dan Minat Beli

PENGARUH DIGITAL MARKETING , PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA UMKM DI KAMPUNG LELE KEDIRI Ferdiansa, Bagas Artur; Ayuanti, Rafikhein Novia; Saputra, Beny Mahyudi
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 12 No. 6 (2024): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v12i6.9036

Abstract The business world is developing very rapidly along with the development of the times and trends that occur in the current era. In facing business competition, where seeing that there are quite a lot of catfish farming business actors, there are several strategies that must be applied in running this business. These business actors must try to attract consumer interest to decide to buy their products. This study aims to determine the influence of Digital Marketing, Promotion and Product Quality on Purchasing Decisions at MSMEs in Kampung Lele Kediri. The analysis techniques used are validity testing, reliability testing, classical assumptions, multiple linear regression analysis, t-test, F-test. The population in this study were all employees as many as 900 people and the sample used was 90 respondents because it used nonprobability sampling. The results of the study on MSMEs in Kampung Lele Kediri showed that the variables Digital Marketing (X1), Promotion (X2), and Product Quality (X3) together influenced the Purchase Decision variable (Y). This can be proven from the sig value of 0.000 < 0.05 and the calculated F value (131.136) > F table value (2.711). Keywords: Digital Marketing, Promotion, Product Quality, and Purchasing Decisions Abstrak Dunia bisnis sangat perkembang pesat seiring dengan perkembangan zaman dan tren yang terjadi di era saat ini. Dalam menghadapi sebuah persaingan bisnis, di mana melihat pelaku usaha budidaya lele ini cukup banyak maka ada beberapa strategi yang harus diterapkan dalam mejalankan usaha ini. Para pelaku usaha ini harus berusaha menarik minat beli konsumen untuk memutuskan membeli produknya. Penelitian ini bertujuan untuk mengetahui tentang pengaruh Digital Marketing, Promosi dan Kualitas Produk Terhadap Keputusan Pembelian Pada UMKM di Kampung Lele Kediri. Teknik analisis yang digunakan adalah uji validitas, uji reliabilitas, asumsi klasik, analisis regresi linier berganda, uji t, uji F. Populasi dalam penelitian ini adalah seluruh pegawai sebanyak 900 orang dan sampel yang digunakan 90 responden karena menggunakan nonprobability sampling. Hasil penelitian Pada UMKM di Kampung Lele Kediri menunjukkan bahwa variabel Digital Marketing (X1), Promosi (X2), dan Kualitas Produk (X3) secara bersama-sama berpengaruh terhadap variabel Keputusan Pembelian (Y). Hal ini dapat dibuktikan dari nilai sig 0,000 < 0,05 dan nilai F hitung (131,136) > nilai F tabel (2,711). Kata Kunci : Digital Marketing, Promosi, Kualitas Produk, dan Keputusan Pembelian

PENGARUH QUALITY PRODUCT, SERVICE QUALITY, dan E-WOM TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI SEBLAK MAKJAH CABANG NGRONGGO KOTA KEDIRI Aftyansyah, Alan Maulana; Ayuanti, Rafikhein Novia; Saputra, Beny Mahyudi
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 14 No. 3 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v14i3.10462

ABSTRAK Penelitian ini bertujuan untuk mengetahui tentang pengaruh quality product, service quality, dan E-WOM terhadap keputusan pembelian konsumen di Seblak Makjah Cabang Ngronggo Kota Kediri. Teknik analisis yang digunakan adalah uji validitas dan reliabilitas, uji asumsi klasik, analisis regresi linear berganda, uji hipotesis, dan uji koefisien determinasi. Sampel dalam penelitian ini sebanyak 94 responden dan menggunakan purposive sampling untuk pengambilan sampel. Hasil penelitian menunjukkan bahwa quality product berpengaruh signifikan terhadap keputusan pembelian dengan nilai sig. 0,000 < 0,05, service quality berpengaruh signfikan terhadap keputusan pembelian dengan nilai sig. 0,000 < 0,05, E-WOM berpengaruh signifikan terhadap keputusan pembelian dengan nilai sig. 0,000 < 0,05 serta quality product, service quality, dan E-WOM berpengaruh simultan terhadap keputusan pembelian dengan nilai sig. 0,000 < 0,05 Kata Kunci : Quality Product, Service Quality, E-WOM, dan Keputusan Pembelian ABSTRACT This study aims to determine the influence of product quality, service quality, and E-WOM on consumer purchasing decisions at Seblak Makjah Ngronggo Branch, Kediri City. The analysis techniques used are validity and reliability tests, classical assumption tests, multiple linear regression analysis, hypothesis tests, and determination coefficient tests. The sample in this study was 94 respondents and used purposive sampling for sampling. The results of the study indicate that product quality has a significant effect on purchasing decisions with a sig. value of 0.000 <0.05, service quality has a significant effect on purchasing decisions with a sig. value of 0.000 <0.05, E-WOM has a significant effect on purchasing decisions with a sig. value of 0.000 <0.05 and product quality, service quality, and E-WOM have a simultaneous effect on purchasing decisions with a sig. value of 0.000 <0.05 Keywords: Product Quality, Service Quality, E-WOM, and Purchasing Decisions

Rahasia di Balik Segelas Jamu: Studi Empiris Tentang Kepuasan dan Niat Beli Ulang Produk Jamu Lokal Ayuanti, Rafikhein Novia; Susilowati, Eni
SEIKO : Journal of Management & Business Vol 7, No 2.1 (2024)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v7i2.8013

Penelitian ini bertujuan untuk menganalisis pengaruh harga dan citra merek terhadap niat pembelian ulang dengan kepuasan konsumen sebagai variabel perantara pada UMKM di Kampung Jamu, Kota Kediri. Penelitian ini menggunakan metode kuantitatif dengan menggunakan Structural Equation Modeling (SEM) dengan Partial Least Square (PLS) 3.0. Data dikumpulkan melalui kuesioner dari 384 responden yang pernah melakukan setidaknya satu kali pembelian dari UMKM Kampung Jamu. Hasil penelitian menunjukkan bahwa citra merek memiliki pengaruh positif yang signifikan terhadap baik kepuasan konsumen (0,523) maupun niat pembelian ulang (0,142). Harga menunjukkan pengaruh positif yang signifikan terhadap kepuasan konsumen (0,160) tetapi tidak secara langsung memengaruhi niat pembelian ulang (0,030). Kepuasan konsumen menunjukkan efek mediasi yang signifikan (0,418) antara variabel-variabel tersebut dan niat pembelian ulang. Temuan ini menunjukkan bahwa meskipun citra merek secara langsung memengaruhi niat pembelian ulang, harga memengaruhinya terutama melalui kepuasan konsumen sebagai variabel perantara. Hasil ini memberikan wawasan berharga bagi UMKM di Kampung Jamu untuk fokus pada manajemen citra merek dan strategi penetapan harga yang meningkatkan kepuasan konsumen untuk mendorong niat pembelian ulang. Kata Kunci Harga Citra Merek , kepuasan konsumen, niat beli ulang, UMKM Kampung Jamu

Dissecting the Influence of Products and Digital Marketing on Purchase Decisions: The Pivotal Role of Consumer Satisfaction (Case Study of Kampung Lele Kediri) Kurniawati, Endah; Ayuanti, Rafikhein Novia
Asian Journal of Management Analytics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i1.13248

This study investigates the impact of product quality and digital marketing on consumers' purchasing decisions in Kampung Lele Kediri, mediated by satisfaction. Findings reveal that while product quality significantly enhances satisfaction, it doesn't directly drive purchases, suggesting other influencing factors. Digital marketing, meanwhile, shows no significant impact. To improve, Kampung Lele Kediri should refine pricing and marketing strategies, bolster digital marketing efforts through training and engaging content, and complement product quality improvements with loyalty programs and enhanced service. This research offers valuable insights for businesses and policymakers to formulate more effective strategies.

PENGARUH GAYA KEPEMIMPINAN OTORITER, GAJI DAN INSENTIF TERHADAP KINERJA KARYAWAN PADA CV. SURYA ART GLASS KABUPATEN KEDIRI Julianto, Ade Dwi; Ayuanti, Rafikhein Novia
Commodities, Journal of Economic and Business Vol. 4 No. 4 (2024): April 2024
Publisher : FKDP (Forum Komunikasi Dosen Peneliti)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59689/commo.v4i4.1003

The competition among companies in the era of globalization is increasingly intense in both the trade and service industries. Therefore, companies need to improve their performance in all areas. It has been proven that companies that survive are those with reliable human resources and good performance. The aim of this study is to examine the influence of authoritarian leadership style (X1), salary (X2), and incentives (X3) on employee performance (Y) at CV. Surya Art Glass Kediri. The sample size in this study is 55 people, consisting of all employees of CV. Surya Art Glass in Kediri Regency. The sampling technique used in this study is saturated sampling. Data analysis in this study utilizes Validity Test, Reliability Test, Multiple Linear Regression Test, including t-test and f-test. The results of this study indicate that the variables of Authoritarian Leadership Style, Salary, and Incentives have a positive and significant effect on the Employee Performance variable. From the t-test results, the Authoritarian Leadership Style variable has a value of 0.003, which is less than 0.05, indicating that the Authoritarian Leadership Style variable has a positive and significant effect on employee performance. The Salary variable has a result of 0.033, which is less than 0.05, making it positive and significant. The Incentives variable has a result of 0.003, which is less than 0.05, making it positive and significant. The F-test results show that the calculated F is 7.629 with a sig. F value of 0.001 < 0.05, indicating that Authoritarian Leadership Style, Salary, and Incentives together have a significant effect on the employee performance variable.

Exploring Customer Satisfaction: Mediation Role in Repurchase Intention of Tofu MSMEs Abda'u, Rizqy; Ayuanti, Rafikhein Novia; Saputra, Beny Mahyudi
IQTISHODUNA IQTISHODUNA (Vol. 21, No. 1, 2025)
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/iq.v21i1.31018

The purpose of this study is to analyze the influence of customer experience, customer value, and price perception on repurchase intention in tofu MSMEs in Tofu Village Kediri City, using customer satisfaction as a mediating variable. A quantitative approach was employed in this study, along with Structural Equation Modeling-Partial Least Squares (SEM-PLS) as the analytical method. Data were collected using an online questionnaire with a 5-point Likert scale, involving 150 respondents selected through purposive sampling. The results of the study indicate that customer experience, customer value, and price perception positively and significantly affect customer satisfaction and repurchase intention. Customer satisfaction was a mediating variable that strengthened the relationship between the three independent variables and repurchase intention. This research contributes to the literature on consumer behavior in the context of MSMEs, particularly in the tofu industry. It provides insights for business owners to enhance customer satisfaction and encourage repurchase intention through strategies based on customer experience, customer value, and price perception. Future research is recommended to improve discriminant validity for more comprehensive results.

The Influence of Customer Value, Product Quality, and Product Attractiveness on Consumer Purchasing Interest in Umkm in Jamu Kampung Kediri City Pamungkas, Septian Yudha; Ayuanti, Rafikhein Novia
Asian Journal of Management Analytics Vol. 3 No. 2 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v3i2.8600

This research tries to find out how these three elements influence consumers' desire to buy in Kampung Jamu, Kediri City (Y), product attractiveness (X2), and consumer buying interest (X3), using a numerical methodology. Eighty-five respondents in Kampung Jamu were sampled using a techniqueAccidental Sampling.SPSS is the analytical software application used, while questionnaires are used for data collection. Various data analysis techniques used include; multiple linear regression analysis, reliability test, partial t test, simultaneous F test, classical assumption test, and coefficient of determination. Customer shopping interest is positively influenced by customer value, as evidenced by the Sig t value of 0.002 < 0.05. Customer buying interest is influenced positively and significantly by product quality, as seen from the Sig value of 0.000 < 0.05. Customer intention to buy a product is positively and significantly correlated with its attractiveness, indicated by a Sig t value of 0.026 < 0.05. Customer value, product attractiveness, and product quality all have an identical influence on customer purchasing intentions, with a Sig t value of 0.000 < 0.05.

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