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All Journal INTERACTION: Jurnal Pendidikan Bahasa Communication and Information Journal Brand Communication
Hamid, Ali Imron
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Religion Computer Science & IT Control & Systems Engineering Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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The Transformation of Labor's Digital Consumption in a Capitalist Regime YouTube Leslar Entertainment: A Christian Funchs Perspective Hamid, Ali Imron
INTERACTION: Jurnal Pendidikan Bahasa Vol 11 No 1 (2024): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Universitas Pendidikan Muhammadiyah (UNIMUDA) Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/jurnalpendidikanbahasa.v11i1.6252

Abstract

This research explores the impact that the transformation of social media has had on human communication culture, especially through interactions between celebrities and fans in vlog content on Leslar Entertainment's YouTube channel. The focus is not only on changing digital consumption patterns, but also on the role of social media in the context of capitalism. Using social theories, such as the concepts of presumption, playboard, and digital labour, this study underscores the changes taking place in modern society driven by the logic of power accumulation and accelerated accumulation. The concept of time in labour value theory is also used to identify social media as a reflection of the changing regime of time in modern society. Theoretical and interpretive analysis methods were used in researching vlog content and interactions between celebrities and fans on Leslar Entertainment's YouTube platform. The results show that social media, particularly in the context of Lesla's YouTube.
The Rational and Irrational Dialectics in the Simulacrum of Posters and Narratives in Indonesian Horror Film Genre Triartanto, A. Yudo; Mutiah, Tuty; Suriyanto, Adhi Dharma; Hamid, Ali Imron; Fitri, Syarif
INTERACTION: Jurnal Pendidikan Bahasa Vol 11 No 2 (2024): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Universitas Pendidikan Muhammadiyah (UNIMUDA) Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/jurnalpendidikanbahasa.v11i2.7116

Abstract

In recent years—and even dating back to the 1970s and 1980s—the Indonesian horror film genre has consistently drawn large audiences to theaters. Conceptually, this study examines this phenomenon by employing Max Horkheimer’s theory of rational and irrational dialectics, Jean Baudrillard’s concept of simulacrum, and Textual Analysis applied to horror film posters and narratives from the 1970s to the 2000s, alongside select Asian horror films that resonate with audiences. The rational and irrational dialectic emerges prominently in Indonesian horror films, as viewers grapple with the interplay between reality and the supernatural depicted in posters and narratives that serve as simulacra, ultimately becoming modern myths. Philosophically, this dialectic presents a dilemma where humans navigate rationality and irrationality in attempting to dismiss mythological elements. Simulacrum, in this context, represents a duplication without an original, blurring the line between the copy and the real. Textual Analysis, rooted in media and cultural studies, is employed here as a methodology for examining texts that contain meaningful signs. Most Indonesian horror film posters and narratives feature terrifying creatures without real-world references. As a result, despite a dip in popularity during the 1990s, horror films from the 1970s through the 2000s have frequently achieved high viewership, especially those based on legendary tales familiar to audiences. These recurring themes, perpetuated through film posters and narratives, are further reinforced by makeup, animation techniques, and CGI (Computer Generated Imagery), all of which bring the horror elements to life.
Mengkaji Konten Produk Skincare di Tiktok Dalam Fenomena Doomspending Gen Z Tetelepta, Novita; Wulandari, Yulianti Fajar; Hamid, Ali Imron
Brand Communication Vol. 4 No. 3 (2025): Media Sosial dan Peradaban Manusia
Publisher : Prisani Cendekia Institute

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Abstract

TikTok merupakan platform interaktif dan mudah dijangkau, berperan dalam pilihan pembelian produk skincare. Ini juga memenuhi keperluan fisiologis, sosial, ego, dan aktualisasi diri generasi Z. Namun, pengeluaran impulsif yang berlebihan, yang disebut doomspending, dipengaruhi oleh konten yang sedang tren dan tekanan dari lingkungan sosial. Penelitian ini bertujuan untuk menganilisis konten produk skincare dalam fenomena doomspending di kalangan Gen Z. Ini terutama berhubungan dengan fenomena yang dikenal sebagai doomspending, yaitu kebiasaan mengeluarkan uang secara berlebihan untuk mengatasi rasa cemas tentang masa depan serta belanja karena konten produk skincare yang lagi viral/tren. Metode penelitian yang digunakan adalah metode kualitatif meliputi wawancara semi terstruktur yang mendalam dan observasi non-partisipan pada konten produk skincare di TikTok. Informan dalam penelitian ini dari generasi Z yang sering menggunakan TikTok untuk mendapatkan informasi dan inspirasi terkait produk skincare. Teori yang diterapkan termasuk Hierarki Kebutuhan Maslow dan teori New Media oleh Pierre Lévy, yang menguraikan peran kebutuhan psikologis serta sifat media baru terhadap perilaku konsumen. Hasil penelitian menunjukan pentingnya bagi konsumen untuk memiliki kesadaran dan bagi pembuat konten untuk bertanggung jawab dalam menyajikan materi edukasi yang adil. Studi ini membantu kita memahami bagaimana konsumen berperilaku di era digital, terutama dalam bidang Ilmu Komunikasi dan pemasaran melalui media sosial.
Framing Media Online: Analisis Model Pan dan Kosicki Pada Pemberitaan Konser Seventeen Right Here Jakarta di Detik.com dan Kompas.com Fibriyanti, Fauzziyah; Fajar Wulandari, Yulianti; Hamid, Ali Imron
Comit: Communication, Information and Technology Journal Vol. 3 No. 2 (2025): Comit: Communication and Information Journal
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/comit.v3i2.9851

Abstract

Coverage of Seventeen's "Right Here" concert in Jakarta reported by online media Detik.com and Kompas.com. Through the selection, emphasis, and arrangement of information in news texts, mass media play an important role in shaping public opinion. In this study, a qualitative approach was used, and the framing analysis method of the Pan & Kosicki model (1993) was employed. This model includes four discourse structures: syntax, script, thematic, and rhetorical. Data was collected from eight news articles published from February 4-10, 2025. The results of the analysis showed that Detik.com framed the news in a sensational style, emphasized conflict and public emotions, and used quotes from social media. Meanwhile, Kompas.com framed the issue with a neutral narrative style, emphasizing institutional information structures and official statements.Both media show their own journalistic features through their framing. This study found that framing shapes social meanings and perceptions of popular culture events in addition to conveying facts. These results support mass communication research and show how important media literacy is to understand the construction of reality made by online media.
Representasi Nilai Moral dalam Film Bolehkah Sekali Saja Kumenangis: Analisis Semiotika Roland Barthes Putri, Icha Amaliyah; Wulandari, Yulianti Fajar; Hamid, Ali Imron
Comit: Communication, Information and Technology Journal Vol. 3 No. 2 (2025): Comit: Communication and Information Journal
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/comit.v3i2.9852

Abstract

This study uses Roland Barthes' semiotic approach to investigate the representation of moral values in the movie Boleh Boleh Sekali Sekali Kumenangis. The movie contains relevant social issues such as emotional trauma, family conflict, and courage to face the pressure of patriarchal culture. This is the reason why this movie was chosen. Semiotic analysis was used, with an emphasis on denotative, connotative, and mythical meanings that appear in the visual story, dialog, and gestures of the characters. The research shows that the visual symbols, character changes, and internal conflict dynamics show moral values such as courage, emotional honesty, and responsibility. Tari, the main character, serves as a representation of women's courage to break the chain of domestic violence, and her father serves as a representation of self-awareness to admit mistakes. The results show that movies can be an effective tool for teaching morals and also a place for social thinking. This study reaches the conclusion that Barthes' semiotic approach is relevant to examine films as ideological and non-neutral cultural products. It is hoped that this study will become a reference for the study of film, communication, and character education in Indonesia.
Representasi Diskriminasi Standar Kecantikan Dalam Drama Korea True Beauty: Analisis Semiotika John Fiske Oktaviani, Amanda; Wulandari, Yulianti Fajar; Hamid, Ali Imron
Brand Communication Vol. 4 No. 3 (2025): Media Sosial dan Peradaban Manusia
Publisher : Prisani Cendekia Institute

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Abstract

In this era, beauty has become a major issue, especially among women who are often required to meet certain standards. This phenomenon, which is often depicted in Korean dramas, can lead to discrimination against women who do not conform to the ideal image. This study aims to analyze the representation of discrimination based on beauty standards in the Korean drama True Beauty, which explicitly shows different treatment based on physical appearance. Using a descriptive qualitative method, data was collected through observation and documentation of seven scenes depicting discriminatory behavior. The analysis was conducted using John Fiske’s semiotic approach, which examines meaning at the levels of reality, representation, and ideology. The results of the study show that discrimination is represented through eight aspects of social rejection at the level of reality. At the representation level, production techniques amplify the emotional impact. At the ideology level, the drama reflects the perspective of lookism, where beauty determines an individual’s social value. This research is supported by Jon Gunnar Bernburg’s Labeling Theory, which explains how individuals labeled with social labels experience discrimination.
Co-Authors A. Yudo Triartanto, A. Yudo ADHI DHARMA SURIYANTO Fajar Wulandari, Yulianti Fibriyanti, Fauzziyah Oktaviani, Amanda Putri, Icha Amaliyah Syarif Fitri, Syarif Tetelepta, Novita Tuty Mutiah Yulianti Fajar Wulandari