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All Journal INTERACTION: Jurnal Pendidikan Bahasa Nivedana : Jurnal Komunikasi dan Bahasa
A. Yudo Triartanto, A. Yudo
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Religion Arts Humanities Education Languange, Linguistic, Communication & Media

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SIMULACRUM PEMANFAATAN ARTIFICIAL INTELLIGANCE PADA KAMPANYE POLITIK PILPRES DAN WAPRES 2024 MELALUI VIDEO TIKTOK Triartanto, A. Yudo; Mutiah, Tuty; Adhi Dharma Suriyanto; Jaka Atmaja; Chepi Nurdiansyah; Fitriyanto
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 2 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v5i2.1311

Abstract

Digital systems and networks (internet), which have increasingly developed recently, have triggered various technological innovations. One of the innovations that has received great attention from citizens of the world - indications are that there are various technological discoveries through applications on cellphones - is the presence of Artificial Intelligence (AI) technology. In formats in the media realm - whether films, videos, photos, music or text - AI technology has been presented and used with its sophistication. Although the use of AI actually becomes a simulacrum in text messages - borrowing the concept of simulacrum from Jean Baudrillard - in a number of cinema films and social media. Specifically on social media, AI technology is being used by a number of political parties and success teams or spin doctors from each pair of presidential and vicepresidential candidates in 2024 in delivering their political campaigns. The content of political campaign messages published on social media regarding the election of presidential and vicepresidential candidates (presidential and vice presidential candidates) - including Facebook, YouTube, effective in the context of delivering communication messages. The range of communication or political campaign messages that are appropriate and effective - via cell phones or mobile phones and laptops - is able to reach and shape personal perceptions through cognitive, affective and conative structures or behavior towards potential voters. Although, this research only examines political campaigns using the concept of simulacrum theory and political communication (campaigns) on short videos tens of seconds long that utilize AI technology and are distributed on social media regarding the election of presidential and vice presidential candidates, especially TikTok - considering this social media has penetration and is the highest usage choice – regarding the election of presidential and vice presidential candidates for the period 2024 – 2029.
The Rational and Irrational Dialectics in the Simulacrum of Posters and Narratives in Indonesian Horror Film Genre Triartanto, A. Yudo; Mutiah, Tuty; Suriyanto, Adhi Dharma; Hamid, Ali Imron; Fitri, Syarif
INTERACTION: Jurnal Pendidikan Bahasa Vol 11 No 2 (2024): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Universitas Pendidikan Muhammadiyah (UNIMUDA) Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/jurnalpendidikanbahasa.v11i2.7116

Abstract

In recent years—and even dating back to the 1970s and 1980s—the Indonesian horror film genre has consistently drawn large audiences to theaters. Conceptually, this study examines this phenomenon by employing Max Horkheimer’s theory of rational and irrational dialectics, Jean Baudrillard’s concept of simulacrum, and Textual Analysis applied to horror film posters and narratives from the 1970s to the 2000s, alongside select Asian horror films that resonate with audiences. The rational and irrational dialectic emerges prominently in Indonesian horror films, as viewers grapple with the interplay between reality and the supernatural depicted in posters and narratives that serve as simulacra, ultimately becoming modern myths. Philosophically, this dialectic presents a dilemma where humans navigate rationality and irrationality in attempting to dismiss mythological elements. Simulacrum, in this context, represents a duplication without an original, blurring the line between the copy and the real. Textual Analysis, rooted in media and cultural studies, is employed here as a methodology for examining texts that contain meaningful signs. Most Indonesian horror film posters and narratives feature terrifying creatures without real-world references. As a result, despite a dip in popularity during the 1990s, horror films from the 1970s through the 2000s have frequently achieved high viewership, especially those based on legendary tales familiar to audiences. These recurring themes, perpetuated through film posters and narratives, are further reinforced by makeup, animation techniques, and CGI (Computer Generated Imagery), all of which bring the horror elements to life.
Co-Authors ADHI DHARMA SURIYANTO Chepi Nurdiansyah Fitriyanto Hamid, Ali Imron Jaka Atmaja Syarif Fitri, Syarif Tuty Mutiah