Article Per Year (5 Year)
p-Index From 2021 - 2026
2.225
P-Index
This Author published in this journals
All Journal Jurnal Kajian Komunikasi dan Pembangunan Daerah Jurnal Ilmiah Wahana Pendidikan Innovative: Journal Of Social Science Research Social Science Academic Da'watuna: Journal of Communication and Islamic Broadcasting As-Syirkah: Islamic Economic & Financial Journal
Fournawati, Sri Murdilah
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

Published : 16 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 16 Documents
Search

 1   2 
Analisis Resepsi Khalayak Dewasa Awal Terkait Toxic Relationship Melalui Tayangan Youtube Gita Savitri Devi” Respon Kasus Lesti Pertanda Netizen Kurang Berempati #Beropini Eps 88 Dini, Wulan; Fournawati, Sri Murdilah; Mirza, Mochammad
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 8 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11159834

Abstract

Toxic relationship merupakan masalah yang cukup serius di tahun 2022. Di Indonesia, menurut catatan tahunan Komnas Perempuan (2022), terdapat 813 kasus kekerasan pasangan suami istri dan 463 kasus kekerasan mantan pacar.Salah satu kasus yang sempat menarik perhatian masyarakat indonesia ialah kasus yang terjadi oleh seorang public figur yaitu Lesti Kejora yang mendapatkan kekerasan dalam rumah tangga oleh suaminya Rizki Bilar. Kasus kekerasan yang dialami oleh Lesti Kejora dibahas oleh Gita Savitri Devi yang merupakan influencer dikanal channel youtubenya yang berjudul “Respon Kasus Lesti Pertanda Netizen Kurang Berempati” #Beropini eps 88. Tujuan dari penelitian ini adalah Untuk mengetahui pemaknaan dewasa awal terhadap isu Toxic Relationship dalam konten “Respon Kasus Lesti Pertanda Netizen Kurang Berempati” dan untuk mengetahui bagaimana hasil dari proses analisis resepsi yang akan mengkategorikan audience dalam posisi Dominant Reading, Negotiated Reading dan Oposisi. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan metode analisis resepsi dan teknik pengumpulan data wawancara mendalam. Teori utama yang digunakan dalam penelitian ini adalah teori resepsi khalayak dan teori encoding – decoding dari Stuart Hall. Hasil penelitian ini menyatakan bahwa Terdapat empat informan yang masuk dalam posisi Dominant Reading yaitu informan yang menyetujui dan menerima begitu saja isi dari konten “Respon Kasus Lesti Pertanda Netizen Kurang Berempati” karena mereka berpendapat sesuai dengan pengalaman yang mereka alami. Terdapat satu informan yang masuk dalam posisi Negotiated Reading informan ini setuju tetapi mengkritisi isi konten “Respon Kasus Lesti Pertanda Netizen Kurang Berempati”. Terdapat dua informan yang masuk dalam posisi Oppositional Reading yaitu informan tidak setuju dengan isi konten “Respon Kasus Lesti Pertanda Netizen Kurang Berempati” alasannya karena isi vidio tersebut tidak sesuai dengan pengalaman yang mereka rasakan.
Strategi Komunikasi dalam Mengatasi Keluhan Pelanggan: Studi Kasus PT. Namto Kraf Indo Firdaus, Achmad; Mirza, Mochammad; Fournawati, Sri Murdilah
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 6 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i6.4596

Abstract

This research aims to analyze communication strategies in dealing with customer complaints at a company called PT. Namto Kraf Indo. Handling complaints is a crucial part of the business world that can have a big impact if not resolved quickly. Therefore, an effective communication strategy is needed so that complaints can be resolved immediately. This research uses a qualitative approach with a case study method. Data collected through observation, in-depth interviews and documentation of workers, managers and other related divisions. Data analysis was carried out using descriptive qualitative analysis techniques to identify forms of communication strategies carried out by the company and to look for factors inhibiting the communication process in the company. The results of the research show that the communication strategy used by the Namto company is not completely good, it needs to continue to be developed by improving the quality of the workforce so that it is better able to compete with other companies and it needs to hold gradual job training for employees so that they are able to have additional skills to support better service capacity. good for the company. Researchers suggest the need for a more intense evaluation, this is useful so that companies know where the capacity of their workers is and how to improve it to help the company compete with other companies in terms of service and quality of its workforce.
Strategi Pemasaran Team Betta Concept Dalam Penjualan Ikan Hias Melalui Platform Media Sosial Tiktok Alfajry, Gefian; Fournawati, Sri Murdilah; Alamsyah, Alamsyah
Social Science Academic Vol. 1 No. 2 (2023)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v1i2.4005

Abstract

This research discusses the marketing strategies adopted by Team Betta Concept in selling ornamental fish, especially betta fish, through the social media platform TikTok. With the development of technology and the popularity of social media, the utilization of platforms like TikTok as a marketing channel has become an attractive trend for businesses in the ornamental fish industry.The research utilizes a qualitative approach with in-depth interviews and content analysis as data collection methods. Through in-depth interviews with members of Team Betta Concept involved in the management and marketing of ornamental fish through TikTok, as well as the analysis of content uploaded on their TikTok accounts, this research identifies and analyzes the marketing strategies implemented by Team Betta Concept.The results of the research show that Team Betta Concept successfully implemented effective marketing strategies in selling ornamental fish through the TikTok platform. These marketing strategies include visually appealing and entertaining content, audience segmentation based on interests and behaviors, and brand positioning highlighting the uniqueness of the betta fish products they offer. In conclusion, this research states that the implementation of Team Betta Concept's marketing strategies in selling ornamental fish through the TikTok social media platform has successfully increased the popularity and attractiveness of their brand. Through an integrated STP (Segmentation, Targeting, and Positioning), Team Betta Concept achieved success in marketing ornamental fish and strengthened their position in the betta fish market. This research provides valuable insights for businesses in the ornamental fish industry and similar industries to understand the marketing potential of TikTok and to adopt more effective marketing strategies in this ever-evolving digital era.
Strategi Pemasaran Digital dalam Mempertahankan Loyalitas Customer Putri, Rezania Novianti; Fournawati, Sri Murdilah; Alamsyah, Alamsyah
Social Science Academic Vol. 1 No. 2 (2023)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v1i2.4011

Abstract

In this digital era, social media has become a trend in communication. The marketing trend in the world is shifting from conventional to digital. This digital marketing is more prospective because it allows potential customers to obtain all kinds of information about products and transact via the internet. as Sogo Supermal Karawaci does in selling products, the presence of Covid-19 has made companies aware of the importance of keeping up with the all digital era. The purpose of this research was to find out the marketing strategy by Sogo Supermal Karawaci in digital era via WhatsApp application, the name is WhatsApp Click&Shop in maintaining customer loyalty. The method used is a qualitative method by conducting direct interviews with Sogo employees and customers. Sogo always runs programs by giving vouchers with a certain mechanism to attract customers interest in buying products and to collaborate with certain banks. Sogo always tries to provide all conveniences and advantages to customers in buying and selling non-face to face to keep customers from continuing to shop at Sogo Supermal Karawaci amidst the many competitors in this digital era.
Pengaruh Pemasaran Digital Melalui Fitur Tiktok Live Akun @Kattoen Terhadap Keputusan Pembelian Say, Arya Nanda Aji; Fournawati, Sri Murdilah; Irianti, Fen
Social Science Academic Vol. 1 No. 2 (2023)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is entitled "The Influence of Digital Marketing Through the TikTok Live Account @kattoen Feature on Purchasing Decisions". This research aims to determine the influence of digital marketing through the TikTok live feature on consumer purchasing decisions. This research uses the AIDA theory which is an abbreviation of Attention, Interest, Desire, Action. In marketing it is necessary to formulate the goals to be achieved from the communication process carried out, and AIDA is a concept that plays an important role in marketing activities. The paradigm used in this research is the positivism paradigm with quantitative research methods. The researcher used data collection techniques carried out through questionnaires and data analysis techniques using a Likert scale. The population used in this research were followers of the @kattoen account, numbering 283 thousand with The sample obtained was 100 respondents. The sampling technique was Nonprobability Sampling. The results of this research show that there is a positive and significant influence of the live streaming variable on purchasing decisions as shown by the results of the coefficient of determination analysis test which shows that the R Square value is 0.781, which means the live streaming variable has a positive influence on purchasing decisions of 78.1%.
Pemanfaatan Media Sosial Tiktok Sebagai Media Komunikasi Pemasaran Pada Akun @Bioaquaofficialstore Khumaero, Latifatul; Fournawati, Sri Murdilah; Alamsyah, Alamsyah
Social Science Academic Vol. 1 No. 2 (2023)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v1i2.4029

Abstract

The skincare business in Indonesia is indeed quite promising, now Indonesian people care more about the health and beauty of their skin. Bioaqua Official is a Skin Care product that provides solutions to Indonesian people's skin problems. Bioaqua Official is a skincare product that has been around since 2019. They use TikTok social media as a marketing communication medium so they can continue to compete with other products. Remembering that TikTok is a social media that now has a lot of users in Indonesia. This research aims to find out how Bioaqua Official uses Tiktok social media as a marketing communication medium on the @Bioaquaofficialstore account. This research uses a descriptive qualitative research method where the data obtained is the result of observation, interviews and documentation. The research results show that Bioaqua Official is able to make good use of Tiktok social media as a marketing communication medium, successfully selling millions of products and having millions of followers on Tiktok.
Co-Authors Achmad Firdaus Agustine, Annisa Dwi Alamsyah - Alfajry, Gefian Awaliah, Destalifta Wimbakti Diah Delima, Isniyunisyafna Dini, Wulan Irianti, Fen khairani, Aulian Khumaero, Latifatul Mochammad Mirza Mustaqim, Fani Safrita Mutiarani, Widya Indah Putri, Aini Kusumawati Sagual Putri, Rezania Novianti Rini Hardiyanti Say, Arya Nanda Aji Sundari, Anies Suseno, Ari Sutrisno, Anton Wahyu