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All Journal Apollo: Journal of Tourism and Business Journal of Contemporary Administration and Management (ADMAN)
Fitri, Wahyuni Shalatan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Transformation of Social Media and Information Technology in SMEs: The Critical Role of Industry-Academia Partnership in Human Resource Development Azzaakiyyah, Hizbul Khootimah; Wanof, M. Indre; Fitri, Wahyuni Shalatan; Almaududi Ausat, Abu Muna; Shafiq, Muhammad Aqib
Apollo: Journal of Tourism and Business Vol. 2 No. 3 (2024): September 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v2i3.307

Abstract

The advancements in information and communication technology, particularly social media, have globally reshaped the business landscape. SMEs are expected to leverage these technologies to expand their markets, enhance operational efficiency, and strengthen customer relationships. This research aims to identify the critical role of industry-academia partnerships in supporting the transformation of social media and information technology in SMEs. The study employs a qualitative approach with a literature review method. Data for this research are sourced from scholarly articles indexed by Google Scholar from 2013 to 2024. The findings indicate that the transformation brought by social media and information technology has profoundly changed how SMEs operate. Through the adoption of social media platforms like Facebook and Instagram, as well as e-commerce technologies, SMEs can extend their market reach, reinforce brand identity, and enhance direct interaction with potential customers at minimal costs. Information technology also supports efficiency in inventory management, order processing, and market analysis. Despite challenges such as technological skill gaps, partnerships among industry, academia, and government are crucial in enabling SMEs to optimally utilize these technologies
Business Philosophy Education and Improving Critical Thinking Skills of Business Students Azzaakiyyah, Hizbul Khootimah; Wanof, M. Indre; Suherlan, Suherlan; Fitri, Wahyuni Shalatan
ADMAN: Journal of Contemporary Administration and Management Vol 1 No 1 (2023): April 2023
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v1i1.1

Abstract

Business Philosophy Education is a discipline that aims to assist individuals in understanding the meaning and values of business, as well as helping them to develop critical thinking skills. Critical thinking ability is very important in the business world because it allows individuals to make the right decisions that are beneficial to the company. However, there are still many business students who lack adequate critical thinking skills. This study aims to explore the influence of Business Philosophy Education on improving the critical thinking skills of business students. This research is qualitative in nature. Data collection techniques include listening and recording important information to conduct data analysis through data reduction, data display, and conclusion drawing. The study concluded that Business Philosophy Education has an important role in improving business students' critical and ethical thinking skills in dealing with complex and ambiguous business situations. Through this education, business students can gain a deeper understanding of the philosophical principles underlying business practices, so that they can make more socially and environmentally responsible decisions.
Co-Authors Almaududi Ausat, Abu Muna Azzaakiyyah, Hizbul Khootimah Shafiq, Muhammad Aqib Suherlan Suherlan, Suherlan Wanof, M. Indre