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All Journal Jurnal Pekommas JRB-Jurnal Riset Bisnis Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Jurnal Penelitian Inovatif Indo-MathEdu Intellectuals Journal Apollo: Journal of Tourism and Business Journal of Contemporary Administration and Management (ADMAN) Jurnal Terobosan Peduli Masyarakat (TIRAKAT) IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita PESHUM
Azzaakiyyah, Hizbul Khootimah
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Transformation of Social Media and Information Technology in SMEs: The Critical Role of Industry-Academia Partnership in Human Resource Development Azzaakiyyah, Hizbul Khootimah; Wanof, M. Indre; Fitri, Wahyuni Shalatan; Almaududi Ausat, Abu Muna; Shafiq, Muhammad Aqib
Apollo: Journal of Tourism and Business Vol. 2 No. 3 (2024): September 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v2i3.307

Abstract

The advancements in information and communication technology, particularly social media, have globally reshaped the business landscape. SMEs are expected to leverage these technologies to expand their markets, enhance operational efficiency, and strengthen customer relationships. This research aims to identify the critical role of industry-academia partnerships in supporting the transformation of social media and information technology in SMEs. The study employs a qualitative approach with a literature review method. Data for this research are sourced from scholarly articles indexed by Google Scholar from 2013 to 2024. The findings indicate that the transformation brought by social media and information technology has profoundly changed how SMEs operate. Through the adoption of social media platforms like Facebook and Instagram, as well as e-commerce technologies, SMEs can extend their market reach, reinforce brand identity, and enhance direct interaction with potential customers at minimal costs. Information technology also supports efficiency in inventory management, order processing, and market analysis. Despite challenges such as technological skill gaps, partnerships among industry, academia, and government are crucial in enabling SMEs to optimally utilize these technologies
Optimizing the Role of Universities in Empowering Early Childhood Education in Remote Areas Azzaakiyyah, Hizbul Khootimah; Pramono, Susatyo Adhi; Siminto
Tirakat: Jurnal Terobosan Peduli Masyarakat Vol 1 No 4 (2024): December 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/j.tirakat.v1i4.245

Abstract

This study aims to examine strategies for optimizing the role of universities in empowering early childhood education (ECE) in remote areas through a literature review using a qualitative approach. Descriptive analysis was employed to synthesize data from 20 scholarly articles, rigorously selected from an initial pool of 40 articles retrieved via Google Scholar for the period 2016–2024. The findings reveal that universities play a strategic role in improving the quality of ECE through teacher training, development of curricula rooted in local wisdom, utilization of information technology, and collaboration with various stakeholders. Case studies from universities in Indonesia, such as Universitas Gadjah Mada and Universitas Terbuka, illustrate the success of ECE empowerment programs in remote areas. This research concludes that research-based approaches, technological innovation, and multisector partnerships can provide effective solutions to address educational challenges in remote areas. Recommendations are made for universities and governments to strengthen collaboration in developing sustainable and locally relevant ECE programs.
Promotional Strategies for MSMEs through Social Media to Boost Sales During the New Year: Implications for Community Welfare Azzaakiyyah, Hizbul Khootimah; Novianti, Rini; Santosa, Sonny
Tirakat: Jurnal Terobosan Peduli Masyarakat Vol 1 No 4 (2024): December 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/j.tirakat.v1i4.246

Abstract

This study aims to analyze the promotional strategies employed by micro, small, and medium enterprises (MSMEs) via social media to boost sales during the New Year period and their implications for community welfare. Using a qualitative literature review approach, data were gathered from 20 selected scientific articles published between 2014 and 2024 on Google Scholar. Descriptive analysis was used to identify trends, strategies, and the impact of digital promotion on MSMEs. The findings reveal that social media platforms such as Instagram, TikTok, Facebook, and WhatsApp are effective tools for reaching a broad consumer base at a low cost. Creative promotional strategies aligned with New Year themes were shown to increase MSME sales by 50%–70% in several cases, while also generating additional employment opportunities. Besides economic benefits, social media promotions also positively impact the well-being of local communities. This study provides practical insights for MSMEs to design effective digital marketing strategies and supports governmental efforts to enhance the digital literacy of MSMEs to ensure business sustainability.
Kepemimpinan Transformasional, Keamanan Psikologis, dan Kompetensi TIK: Pengaruhnya terhadap Kinerja Karyawan Siminto; Almaududi Ausat, Abu Muna; Shafiq, Muhammad Aqib; Judijanto, Loso; Azzaakiyyah, Hizbul Khootimah
Jurnal Pekommas Vol 9 No 2 (2024): Desember 2024
Publisher : Sekolah Tinggi Multi Media “MMTC” Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jpkm.v9i2.5831

Abstract

In the growing digital era, transformational leadership has become one of the key factors in improving employee performance. It motivates employees to achieve organizational goals and creates a psychologically safe environment, where employees feel valued and supported. This study aims to examine the influence of transformational leadership and psychological safety on employee performance, by exploring the mediating role of ICT competence in Subang Regency MSMEs. This study employs a quantitative approach utilizing SEM-PLS methodology to explore the interrelationships among relevant variables. The research was conducted on 55 SMEs, using an online questionnaire as the data collection tool. This study emphasizes that ICT competence acts as a crucial mediating factor in the relationship between transformational leadership and psychological safety on employee performance in MSMEs in Subang Regency. The analysis results show that transformational leadership and psychological safety have a positive and significant impact on employee performance, which is enhanced by ICT competence. Transformational leadership improves employee performance by strengthening technical skills, technology knowledge, and the ability to adapt to new technologies. Similarly, psychological safety, supports employee performance through increased ICT competence, which facilitates productivity, work quality, and innovation.
Analisis Faktor Pembentuk Budaya Inovatif Dalam Konteks Bisnis: Kunci Kesuksesan Untuk Inovasi Organisasi Azzaakiyyah, Hizbul Khootimah; Almaududi Ausat, Abu Muna; Sondari Gadzali, Silvy; Diawati, Prety; Suhartono
JRB-Jurnal Riset Bisnis Vol 7 No 1 (2023): Oktober
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jrb.v7i1.4668

Abstract

Budaya unik organisasi sering berbeda maka tidak heran jika banyak persaingan bisnis. Namun, konteks inovasi selalu dijunjung tinggi organisasi manapun. Tujuan penelitian ini untuk menjelaskan secara rinci berbagai faktor pembentuk budaya inovatif. Metode penelitian ini adalah kualitatif deskriptif dengan cara mengambil data sekunder. Hasil studi tiba pada suatu pernyataan bahwa budaya inovatif adalah budaya yang menyambut dan mendorong eksperimen, pengambilan risiko, dan pemikiran orisinal. Sebuah organisasi dengan budaya inovasi akan menghargai ide-ide karyawannya dan mendorong mereka untuk mengembangkan ide-ide baru. Ada lima dimensi yang akan menjelaskan apa yang membentuk budaya inovatif seperti konteks inovasi, orientasi pasar, infrastruktur untuk inovasi, kreativitas dan kekuatan tenaga kerja, dan intensi untuk inovasi. Hasil studi ini diharapkan dapat memperkaya literasi akademis di bidang manajemen dan administrasi bisnis.
Transformational Leadership as a Catalyst for Innovation and Operational Efficiency in the Insurance Industry Azzaakiyyah, Hizbul Khootimah; Suherlan; Junaidi, Ahmad
ADMAN: Journal of Contemporary Administration and Management Vol 3 No 1 (2025): April 2025
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v3i1.264

Abstract

This study aims to examine the role of transformational leadership in improving the performance of insurance companies. Transformational leadership is known for its ability to inspire and motivate employees to achieve organisational goals, create positive change, and improve operational efficiency and customer satisfaction. Using a literature review approach and descriptive analysis, this study collected data from 28 articles published between 1999 and 2025 through Google Scholar sources. The results show that leaders who adopt a transformational leadership style are able to create an organisational culture that supports innovation and creativity, improves the quality of customer relationships, and drives overall performance improvement. The implication of this study shows that insurance companies need to pay attention to transformational leadership development to improve the competitiveness and sustainability of the company in a highly competitive industry. This research also provides suggestions for integrating leadership training and technology adoption in employee development strategies.
Maximizing sales: synergy of job autonomy, innovation culture, emotional intelligence, and a touch of creativity Muhtarom, Abid; Ausat, Abu Muna Almaududi; Azzaakiyyah, Hizbul Khootimah; Syamsuri, Syamsuri; Suherlan, Suherlan
IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Vol 14 No 1 (2025): IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita - June
Publisher : LPPM ISNJ Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46367/iqtishaduna.v14i1.2321

Abstract

Purpose – This study examines the impact of job autonomy, innovation culture, and emotional intelligence on the sales performance of MSMEs, with creativity as a mediating variable. Given the intense competition in the business environment, MSMEs must foster innovation and creativity to enhance their sales performance. Job autonomy enables MSME owners and managers to make independent decisions, fostering creativity in problem-solving. At the same time, an innovation culture promotes boldness in generating new ideas, and emotional intelligence strengthens customer and team relationships. Method – This research adopts a quantitative approach using the SEM-PLS methodology, with a sample of 100 MSMEs in Bandung city, Indonesia, selected through purposive sampling. Data was collected via an online questionnaire. Findings – The findings reveal that job autonomy, innovation culture, and emotional intelligence significantly and positively affect sales performance, with creativity playing a crucial mediating role. Implications – Theoretically, this study extends the self-determination theory (SDT), organizational innovation theory, and resource-based view (RBV) theory by demonstrating the interplay between autonomy, innovation, and emotional intelligence in enhancing creativity and sales performance. Practically, the findings highlight the need for MSME owners to foster workplace autonomy, encourage an innovative work culture, and enhance employees' emotional intelligence to improve business success through creative approaches.
Strategies to Enhance Citizen Participation through Innovation in Environmental Education Programs Based on Multi-Stakeholder Collaboration and Digital Technology Azzaakiyyah, Hizbul Khootimah; Suherlan; Suparwata, Dewa Oka
Tirakat: Jurnal Terobosan Peduli Masyarakat Vol 2 No 3 (2025): September 2025
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/j.tirakat.v2i3.286

Abstract

This study aims to analyze strategies for enhancing citizen participation in environmental education through program innovations based on multi-stakeholder collaboration and the use of digital technology. The method employed is a literature review with a qualitative approach and descriptive analysis, primarily intended to enrich references related to community service in the field of environmental studies. Data were collected from scholarly articles in Google Scholar and credible websites within the period of 1977–2025. From the initial 50 articles identified, 27 were selected through a strict screening process based on relevance, quality, and contribution to the research topic. The findings reveal that enhancing citizen participation is influenced by cross-sector collaboration, innovative learning design, and the application of interactive and inclusive digital technologies. Theories such as Civic Engagement, Collaborative Governance, the Technology Acceptance Model, Self-Determination Theory, Social Learning, and Diffusion of Innovations provide relevant conceptual foundations for understanding the dynamics of participation. Case studies such as the Climate Village Program (ProKlim), Digital Waste Bank in Bandung, and Pentingsari Tourism Village in Yogyakarta provide empirical evidence of the successful implementation of these strategies. This research makes an important contribution to the development of participatory-based environmental education, strengthens multi-stakeholder collaboration, and enriches sustainable community service practices.
Analysis of Employee Career Development Strategies Based on Gamification and Microlearning in Enhancing Retention and HR Performance Azzaakiyyah, Hizbul Khootimah; Junaidi, Ahmad
ADMAN: Journal of Contemporary Administration and Management Vol 3 No 2 (2025): August 2025
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v3i2.285

Abstract

This study aims to analyze employee career development strategies based on gamification and microlearning and their impact on human resource (HR) retention and performance. The research employs a qualitative approach with a literature review method, using descriptive analysis of literature obtained from Google Scholar and credible websites between 1964 and 2025. Initially, 50 articles were collected, then rigorously screened to obtain 24 relevant articles for analysis. The review findings indicate that gamification enhances motivation, engagement, and enjoyable learning experiences, while microlearning facilitates short, focused, and applicable learning. The integration of both creates adaptive and personalized career development experiences, contributing to improved employee retention and HR performance. This study provides practical implications for organizations in designing technology-based career development strategies while reinforcing the theoretical foundations of Human Capital and Self-Determination Theory in the context of modern HR development.
Business Philosophy Education and Improving Critical Thinking Skills of Business Students Azzaakiyyah, Hizbul Khootimah; Wanof, M. Indre; Suherlan, Suherlan; Fitri, Wahyuni Shalatan
ADMAN: Journal of Contemporary Administration and Management Vol 1 No 1 (2023): April 2023
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v1i1.1

Abstract

Business Philosophy Education is a discipline that aims to assist individuals in understanding the meaning and values of business, as well as helping them to develop critical thinking skills. Critical thinking ability is very important in the business world because it allows individuals to make the right decisions that are beneficial to the company. However, there are still many business students who lack adequate critical thinking skills. This study aims to explore the influence of Business Philosophy Education on improving the critical thinking skills of business students. This research is qualitative in nature. Data collection techniques include listening and recording important information to conduct data analysis through data reduction, data display, and conclusion drawing. The study concluded that Business Philosophy Education has an important role in improving business students' critical and ethical thinking skills in dealing with complex and ambiguous business situations. Through this education, business students can gain a deeper understanding of the philosophical principles underlying business practices, so that they can make more socially and environmentally responsible decisions.
Co-Authors Ahmad Junaidi Ahmad Yani Almaududi Ausat, Abu Muna Ausat, Abu Muna Almaududi Dewa Oka Suparwata Diawati, Prety Fitri, Wahyuni Shalatan Frans Sudirjo Judijanto, Loso Lewaherilla, Novalien Carolina Muhamad, Lili Fadli Muhammad Ade Kurnia Harahap Muhtarom, Abid Rini Novianti Santosa, Sonny Shafiq, Muhammad Aqib Siminto Sondari Gadzali, Silvy Suhartono Suherlan Suherlan Suherlan, Suherlan Susatyo Adhi Pramono, Susatyo Adhi Syamsuri Wanof, M. Indre