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All Journal Jurnal Pekommas JRB-Jurnal Riset Bisnis Apollo: Journal of Tourism and Business Journal of Contemporary Administration and Management (ADMAN) Technology and Society Perspectives (TACIT) Jurnal Terobosan Peduli Masyarakat (TIRAKAT) IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita
Azzaakiyyah, Hizbul Khootimah
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Social Sciences

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The Impact of Social Media Use on Social Interaction in Contemporary Society Azzaakiyyah, Hizbul Khootimah
Technology and Society Perspectives (TACIT) Vol 1 No 1 (2023): March 2023
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v1i1.33

Abstract

The use of social media has become a phenomenon that dominates human life in the contemporary era. This phenomenon raises important questions regarding the impact of social media use on social interactions in contemporary society. This research will explore how social media affects intergroup interactions, including in the context of social groups, communities, and social movements. This research is a literature review that uses a qualitative method approach, which means it will analyse and interpret data by relying on information and text from various sources. The study found that the use of social media has brought about profound changes in the patterns of social interaction in contemporary society. This phenomenon has complex impacts, including increased global connectivity, changes in the way individuals construct social identities, and providing a platform for social movements. However, it needs to be recognised that these impacts are not only positive, but also present challenges such as social isolation, unhealthy comparisons, and the spread of harmful information.
Transformation of Social Media and Information Technology in SMEs: The Critical Role of Industry-Academia Partnership in Human Resource Development Azzaakiyyah, Hizbul Khootimah; Wanof, M. Indre; Fitri, Wahyuni Shalatan; Almaududi Ausat, Abu Muna; Shafiq, Muhammad Aqib
Apollo: Journal of Tourism and Business Vol. 2 No. 3 (2024): September 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v2i3.307

Abstract

The advancements in information and communication technology, particularly social media, have globally reshaped the business landscape. SMEs are expected to leverage these technologies to expand their markets, enhance operational efficiency, and strengthen customer relationships. This research aims to identify the critical role of industry-academia partnerships in supporting the transformation of social media and information technology in SMEs. The study employs a qualitative approach with a literature review method. Data for this research are sourced from scholarly articles indexed by Google Scholar from 2013 to 2024. The findings indicate that the transformation brought by social media and information technology has profoundly changed how SMEs operate. Through the adoption of social media platforms like Facebook and Instagram, as well as e-commerce technologies, SMEs can extend their market reach, reinforce brand identity, and enhance direct interaction with potential customers at minimal costs. Information technology also supports efficiency in inventory management, order processing, and market analysis. Despite challenges such as technological skill gaps, partnerships among industry, academia, and government are crucial in enabling SMEs to optimally utilize these technologies
Optimizing the Role of Universities in Empowering Early Childhood Education in Remote Areas Azzaakiyyah, Hizbul Khootimah; Pramono, Susatyo Adhi; Siminto
Tirakat: Jurnal Terobosan Peduli Masyarakat Vol 1 No 4 (2024): December 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/j.tirakat.v1i4.245

Abstract

This study aims to examine strategies for optimizing the role of universities in empowering early childhood education (ECE) in remote areas through a literature review using a qualitative approach. Descriptive analysis was employed to synthesize data from 20 scholarly articles, rigorously selected from an initial pool of 40 articles retrieved via Google Scholar for the period 2016–2024. The findings reveal that universities play a strategic role in improving the quality of ECE through teacher training, development of curricula rooted in local wisdom, utilization of information technology, and collaboration with various stakeholders. Case studies from universities in Indonesia, such as Universitas Gadjah Mada and Universitas Terbuka, illustrate the success of ECE empowerment programs in remote areas. This research concludes that research-based approaches, technological innovation, and multisector partnerships can provide effective solutions to address educational challenges in remote areas. Recommendations are made for universities and governments to strengthen collaboration in developing sustainable and locally relevant ECE programs.
Promotional Strategies for MSMEs through Social Media to Boost Sales During the New Year: Implications for Community Welfare Azzaakiyyah, Hizbul Khootimah; Novianti, Rini; Santosa, Sonny
Tirakat: Jurnal Terobosan Peduli Masyarakat Vol 1 No 4 (2024): December 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/j.tirakat.v1i4.246

Abstract

This study aims to analyze the promotional strategies employed by micro, small, and medium enterprises (MSMEs) via social media to boost sales during the New Year period and their implications for community welfare. Using a qualitative literature review approach, data were gathered from 20 selected scientific articles published between 2014 and 2024 on Google Scholar. Descriptive analysis was used to identify trends, strategies, and the impact of digital promotion on MSMEs. The findings reveal that social media platforms such as Instagram, TikTok, Facebook, and WhatsApp are effective tools for reaching a broad consumer base at a low cost. Creative promotional strategies aligned with New Year themes were shown to increase MSME sales by 50%–70% in several cases, while also generating additional employment opportunities. Besides economic benefits, social media promotions also positively impact the well-being of local communities. This study provides practical insights for MSMEs to design effective digital marketing strategies and supports governmental efforts to enhance the digital literacy of MSMEs to ensure business sustainability.
Kepemimpinan Transformasional, Keamanan Psikologis, dan Kompetensi TIK: Pengaruhnya terhadap Kinerja Karyawan Siminto; Almaududi Ausat, Abu Muna; Shafiq, Muhammad Aqib; Judijanto, Loso; Azzaakiyyah, Hizbul Khootimah
Jurnal Pekommas Vol 9 No 2 (2024): Desember 2024
Publisher : Sekolah Tinggi Multi Media “MMTC” Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jpkm.v9i2.5831

Abstract

In the growing digital era, transformational leadership has become one of the key factors in improving employee performance. It motivates employees to achieve organizational goals and creates a psychologically safe environment, where employees feel valued and supported. This study aims to examine the influence of transformational leadership and psychological safety on employee performance, by exploring the mediating role of ICT competence in Subang Regency MSMEs. This study employs a quantitative approach utilizing SEM-PLS methodology to explore the interrelationships among relevant variables. The research was conducted on 55 SMEs, using an online questionnaire as the data collection tool. This study emphasizes that ICT competence acts as a crucial mediating factor in the relationship between transformational leadership and psychological safety on employee performance in MSMEs in Subang Regency. The analysis results show that transformational leadership and psychological safety have a positive and significant impact on employee performance, which is enhanced by ICT competence. Transformational leadership improves employee performance by strengthening technical skills, technology knowledge, and the ability to adapt to new technologies. Similarly, psychological safety, supports employee performance through increased ICT competence, which facilitates productivity, work quality, and innovation.
Analisis Faktor Pembentuk Budaya Inovatif Dalam Konteks Bisnis: Kunci Kesuksesan Untuk Inovasi Organisasi Azzaakiyyah, Hizbul Khootimah; Almaududi Ausat, Abu Muna; Sondari Gadzali, Silvy; Diawati, Prety; Suhartono
JRB-Jurnal Riset Bisnis Vol 7 No 1 (2023): Oktober
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jrb.v7i1.4668

Abstract

Budaya unik organisasi sering berbeda maka tidak heran jika banyak persaingan bisnis. Namun, konteks inovasi selalu dijunjung tinggi organisasi manapun. Tujuan penelitian ini untuk menjelaskan secara rinci berbagai faktor pembentuk budaya inovatif. Metode penelitian ini adalah kualitatif deskriptif dengan cara mengambil data sekunder. Hasil studi tiba pada suatu pernyataan bahwa budaya inovatif adalah budaya yang menyambut dan mendorong eksperimen, pengambilan risiko, dan pemikiran orisinal. Sebuah organisasi dengan budaya inovasi akan menghargai ide-ide karyawannya dan mendorong mereka untuk mengembangkan ide-ide baru. Ada lima dimensi yang akan menjelaskan apa yang membentuk budaya inovatif seperti konteks inovasi, orientasi pasar, infrastruktur untuk inovasi, kreativitas dan kekuatan tenaga kerja, dan intensi untuk inovasi. Hasil studi ini diharapkan dapat memperkaya literasi akademis di bidang manajemen dan administrasi bisnis.
AI Adoption in Product Innovation: How Artificial Intelligence Helps Create More Relevant Products? Azzaakiyyah, Hizbul Khootimah; Suherlan; Pramono, Susatyo Adhi
Technology and Society Perspectives (TACIT) Vol 3 No 1 (2025): March 2025
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v3i1.255

Abstract

The adoption of artificial intelligence (AI) in product innovation has become a key factor in creating products that are more relevant to customer needs. AI enables companies to analyze market trends, optimize product design, and personalize offerings based on consumer preferences. This study is a literature review employing a qualitative approach and descriptive analysis, utilizing data from Google Scholar and credible websites from 2018 to 2025. From an initial 30 articles, a rigorous selection process reduced the sample to 18 primary sources for this research. The findings indicate that AI has had a significant impact across various industries, such as automotive, healthcare, retail, and food, by enhancing innovation efficiency and aligning products more precisely with customer needs. However, AI adoption in product innovation also faces challenges, including data quality, algorithmic bias, and difficulties in integrating technology at the organizational level. The implications of this research highlight the importance of optimizing AI strategies in product development, improving human resource competencies, and establishing regulations that support ethical and sustainable AI implementation. Therefore, companies need to develop more adaptive strategies for integrating AI to create more competitive product innovations that align with market dynamics.
Integration of Discount Strategies, Digital Promotion, and Customer Engagement in Enhancing MSME Competitiveness in the E-Commerce Ecosystem During Ramadan Azzaakiyyah, Hizbul Khootimah; Suherlan; Rijal, Syamsu
Technology and Society Perspectives (TACIT) Vol 3 No 1 (2025): March 2025
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v3i1.256

Abstract

Competition in the e-commerce ecosystem intensifies during Ramadan, particularly for MSMEs that must compete with large corporations. This study aims to analyze how the integration of discount strategies, digital promotion, and customer engagement can enhance the competitiveness of MSMEs in the e-commerce ecosystem during Ramadan. Using a literature review approach with a descriptive qualitative method, this research examines various studies from Google Scholar and credible websites from the 2021–2025 period. From an initial selection of 30 articles, a rigorous screening process was conducted, resulting in 22 relevant articles. The findings indicate that discounts can attract customer attention, but their effectiveness heavily depends on the right digital promotion strategy and active customer engagement. MSMEs that successfully leverage social media, live shopping, and data-driven marketing strategies have proven to be more competitive in attracting and retaining customers. Case studies such as Rendang Minang Rajo, Buttonscarves, and Somethinc demonstrate that the combination of discounts, digital marketing strategies, and strong customer interaction can significantly boost sales during Ramadan. The implications of this study highlight the importance of utilizing digital technology and data-driven marketing strategies for MSMEs to remain competitive in an increasingly saturated market.
The Synergy of Influencer Marketing, Interactive Content, and Digital Strategies in Enhancing Visibility and Sales of MSME Products During Ramadan Azzaakiyyah, Hizbul Khootimah; Suherlan; Rijal, Syamsu
Technology and Society Perspectives (TACIT) Vol 3 No 1 (2025): March 2025
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v3i1.257

Abstract

This study examines the synergy between influencer marketing, interactive content, and digital strategies in increasing the visibility and sales of MSME products during Ramadan. Using a literature review method and a qualitative approach, this study analyzes 21 selected articles from Google Scholar and other credible sources published between 2021 and 2025. The findings reveal that influencer marketing plays a crucial role in building consumer trust and expanding market reach, particularly through collaborations with micro-influencers who have strong engagement with their audience. Interactive content, such as live shopping and social media challenges, has been proven to enhance customer engagement and strengthen brand loyalty. Additionally, the implementation of digital strategies, including paid advertising and consumer behavior analysis, enables MSMEs to effectively target their audience and increase sales conversion. Case studies of MSMEs such as Jiniso Indonesia, Mamahke Jogja, and Azarine Beauty demonstrate that the combination of these three strategies can lead to significant sales growth during Ramadan. However, challenges in implementing these strategies persist, including budget constraints, changes in social media algorithms, and difficulties in maintaining content consistency.
Transformational Leadership as a Catalyst for Innovation and Operational Efficiency in the Insurance Industry Azzaakiyyah, Hizbul Khootimah; Suherlan; Junaidi, Ahmad
ADMAN: Journal of Contemporary Administration and Management Vol 3 No 1 (2025): April 2025
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v3i1.264

Abstract

This study aims to examine the role of transformational leadership in improving the performance of insurance companies. Transformational leadership is known for its ability to inspire and motivate employees to achieve organisational goals, create positive change, and improve operational efficiency and customer satisfaction. Using a literature review approach and descriptive analysis, this study collected data from 28 articles published between 1999 and 2025 through Google Scholar sources. The results show that leaders who adopt a transformational leadership style are able to create an organisational culture that supports innovation and creativity, improves the quality of customer relationships, and drives overall performance improvement. The implication of this study shows that insurance companies need to pay attention to transformational leadership development to improve the competitiveness and sustainability of the company in a highly competitive industry. This research also provides suggestions for integrating leadership training and technology adoption in employee development strategies.
Co-Authors Ahmad Junaidi Almaududi Ausat, Abu Muna Ausat, Abu Muna Almaududi Dewa Oka Suparwata Diawati, Prety Fitri, Wahyuni Shalatan Judijanto, Loso Muhamad, Lili Fadli Muhtarom, Abid Rini Novianti Santosa, Sonny Shafiq, Muhammad Aqib Siminto Sondari Gadzali, Silvy Suhartono Suherlan Suherlan Suherlan, Suherlan Susatyo Adhi Pramono, Susatyo Adhi Syamsu Rijal Syamsuri Wanof, M. Indre