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All Journal JMM (Jurnal Masyarakat Mandiri) Journal of Management and Entrepreneurship Research Jurnal Ilmiah Wahana Pendidikan
Maruli, Elia
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Analisis Pengaruh Kualitas Pelayanan Lokasi Dan Harga Terhadap Keputusan Pembelian Pada Toko Prima Elektronik Kalabahi Kabupaten Alor (Studi Kasus Pada Toko Prima Elektronik Kalabahi Kabupaten Alor) Tuati, Ince Nurida; Maruli, Elia; Awang, Mesak Y.; Anigomang, Ferdinand Romelus
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 25 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10461105

Abstract

Ince Nurida Tuati (2023) thesis title analysis of the influence of service quality, location and price on purchasing decisions at the Kalabahi Electronic Prima Store, Alor Regency. This study aims to determine the influence of waiter quality, location and price on purchasing decisions at the Kalabahi Electronic Prima Store, Alor Regency. This type of research is quantitative with data collection techniques are observation, interviews, questionnaires and documentation studies. The sampling technique in this study was accidental sampling with a sample of 40 resonant people. The statistical method in this study is multiple linear analysis and to measure each variable using the t test (partial) and to measure all variables using the F test (simultaneous) using the SPSS 25 For Windows program tool. The results in this study show that (1) partially the service quality variable has a significant value of 0.000 or 0% where this value is smaller than the alpha value of 0.05 or 5%. So that the results in this study received H1 which stated that service quality variables affect purchasing decisions at the Kalabahi Electronic Prima Store, Alor Regency. (2) partially the location variable has a significant value of 0.018 or 1.8% where this value is smaller than the alpha value of 0.05 or 5%. So that the results in this study received H2 which stated that location variables affect purchasing decisions at the Kalabahi Electronic Prima Store, Alor Regency. (3) partially the price variable has a significant value of 0.000 or 0% where this value is smaller than the alpha value of 0.05 or 5%. So that the results in this study received H3 which stated that price variables affect purchasing decisions at the Kalabahi Prima Electronic Store, Alor Regency. (4) simultaneously the variables of service quality, location and price have a significant value of 0.000 or 0% where this value is smaller than the alpha value of 0.05 or 5%. So that the results in this study received H4 which stated that the variables of service quality, location and price affect purchasing decisions at the Kalabahi Electronic Prima Store, Alor Regency.
Analisis Perbandingan Kualitas Pelayanan Pada Roxy Market Dan Victory Market Kabupaten Alor Famaney, Loisa Paulina; Awang, Mesak Y.; Anigomang, Ferdinand Romelus; Maruli, Elia
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 25 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10461236

Abstract

Service quality is the service provided by employees to buyers at Roxy Market and buyers at Viktory Market on a measure of how good the level of service provided is in accordance with customer expectations or expectations. This study aims to determine the comparison of service quality at Roxy Market and Victoy Market, Alor Regency. This type of research is quantitative research with data collection techniques, namely observation, interviews, questionnaires studies. This research uses primary data. The population in this study were buyers at Roxy Market and Victory Market in Alor Regency and the sampling technique in this study was accidental sampling. Accidental sampling is a sampling technique based on coincidence, that is, anyone who happens to meet the researcher can be used as a sample, if it is deemed that the person met by chance is suitable as a data source. So the respondents in this study were 31 respondents who shopped at Roxy Market and Victory Market, Alor Regency. The statistical method used in this study is descriptive statistical analysis and t-difference analysis by looking at the significant value as a yardstick in talking the hypothesis. The results of this study indicate that (1). The level of achievement of respondents in service quality at Roxy Market is 90.50% with a very good weighting category. So the results of this study received H1 which states that the service quality variable at Roxy Market is in the very good category (2). The service quality variable at Victory Market with the achievement level 85.71% of respondents with very good weighting category so that the results of the study received H2 which stated that Victory Market was in the very good break-in category (3) service quality variable at Roxy Market which had the highest respondent achievement rate, namely 90.50% with very good weighting category H3 which states that the service quality variable at Roxy Market is in the very good category (4). By looking at the significant value of the t test on 2 parties, namely for the service quality variable at Roxy Market and sevice quality variable at Victory Market of 0.038 <0.05 or 5% so that the results of the study can be concluded that there are differences in service quality at Roxy Market and service quality variables at Victory Market. H4 which states that there are differences in service quality at Roxy Market and service quality variables at Victory Market
Analisis Pengaruh Harga Promosi Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Di Kevin Salon Kalabahi Kabupaten Alor (Studi Kasus Pada Kevin Salon Kalabahi Kabupaten Alor) Duka, Meriana; Maruli, Elia; Awang, Mesak Y.; Anigomang, Ferdinand Romelus
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 25 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10461483

Abstract

This research is quantitative research with data collection techniques, namely observation, interviews, questionnaires, and documentation studies. This study used primary population data and a sample of 30 Kevin Salon. The statistical method used in this study is multiple linear regression by looking at the significant value of the t test and the significant value of the F test as a benchmark in taking hypotheses and data management results using the help of the IMB Spss 25 For Windows program. The results of this study show that: price has a positive effect on consumer satisfaction with statistical tests through t tests with a real level of 5% which has a probability value of 0.000 < 0.05 this means that price variables have a positive effect on consumer satisfaction. Promotion has a positive effect on consumer satisfaction with statistical tests through t tests with a real level of 5% which has a probability value of 0.001 < 0.05, this means that the promotion variable has a positive effect on consumer satisfaction. Service quality has a positive effect on customer satisfaction with statistical tests through t tests with a real level of 5% which has a probability value of 0.001 < 0.05, this means that service quality variables have a positive effect on customer satisfaction. Price, promotion, and service quality have a positive effect on customer satisfaction with statistical tests through F tests with a real level of 5% which has a probability value of 0.000 <0.05 this means that the variables of price, promotion, and service quality simultaneously affect customer satisfaction.
Analisis Pengaruh Promosi Daya Tarik Dan Lokasi Terhadap Keputusan Pengunjung Di Tempat Wisata Tradisonal Takpala Desa Lembur Barat Kecamatan Alor Tenga Utara Kabupaten Alor Tahun 2022-2023 Maukari, Lodia Maukari; Anigomang, Ferdinand Romelus; Maruli, Elia; Awang, Mesak Y.
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 25 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10461594

Abstract

Lodia Maukari, Thesis Title: Analysis of the influence of promotion, attractiveness, and location on visitor decisions at Takpala Traditional Tourist Sites, West Overtime Village, Alor Tenga Utara District, Alor Regency in 2021-2022. Supervisior 1 Mr. Elia Maruli, SE. MM and supervisior II Mrs. Yustina Maro, SE. MM. This study aims to determine the effect of promotion of attractiveness, and location on visitor decisions at Takpala Traditional Tourist Attractions, Lembur Baraf Village, Alor Tenga Utara District, Alor Regenci in 2021-2022. The sample from this research is 40 consumers. Data collection using observation techniques, interviews, questionnaires. Data was then analyzed using multiple linear regression analysis to find out the independent variable on (X) on the denpendent variable (Y). The results of this study showed that the promotion variable (X1) and local variable (x2) and local variable (X3) had a significant effect on decision visitors (Y) at Takpala Traditional Tourism Place, West Overtime Village, Alor Tenga Utara District, Alor Regency in 2021-2022, while the attractiveness variable (X2) has no effect on visior decision variables (Y) at Takpala Trditional Tourism Sites, West Overtime Village, Alos Tenga Utara District Alor Regenciy Year 2021-2022. Based on the result of the research, it is suggested that the head of sangus. Provide more promotion, cleanliness for attractiveness and location determination, so that automatically visitor’ decision at the Takpala Traditional Toursit Site increase.
Analisis Pengaruh Kualitas Produk, Biaya Dan Distribusi Terhadap Pendapatan Petani Ubi Porang Di Desa Kuifana Kecamatan Abad Selatan Kabupaten Alor Maruli, Elia; Djawang, Jofet Umbu Soru Peku; Manafe, Henny A.
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 12 (2024): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13312263

Abstract

Pendapatan adalah setiap tambahan kemampuan ekonomis yang diterima oleh petani ubi porang di Desa Kuifana Kecamatan ABAD Selatan Kabupaten Alor. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh Kualitas Produk, Biaya, Distribusi terhadap pendapatan petani ubi porang di Desa Desa Kuifana Kecamatan ABAD Selatan Kabupaten Alor. Metode yang digunakan dalam penelitian ini adalah deskriptif kuantitatif dengan menggunakan uji reliabilitas, uji validitas, uji asumsi klasik, dan analisis regresi berganda sedangkan pengujian hipotesis dilakukan dengan menggunakan uji parsial dan uji simultan. Sampel diambil menggunakan metode incidental simple yaitu teknik penentuan sampel berdasarkan kebetulan, yaitu siapa saja yang secara kebetulan bertemu dengan peneliti dapat digunakankan sebagai sampel, bila dipandang orang yang ditemui itu cocok sebagai sumber data. Dengan demikian sampel dalam penelitian ini adalah konsumen yang berkunjung ke Desa Kuifana. Hasil penelitian menujukan bahwa secara parsial variabel yang terdiri dari kualitas produk, biaya dan distribusi berpengaruh signifikan terhadap pendapatan petani ubi porang. Secara simultan variabel yang terdiri kualitas produk, biaya dan distribusi berpengaruh signifikan terhadap pendapatan petani ubi porang di Desa Kuifana Abad Selatan Kabupaten Alor.
Co-Authors Awang, Mesak Y. Awang, Mesak Yamres Djawang, Jofret Umbu Soru Peku Dollu, Agabus Yermias Duka, Meriana Famaney, Loisa Paulina Fanmakani, Eudia Ferdinand Romelus Anigomang Henny Angri Manafe Lasitang, Tabita Samaria Lau, Oki Sriyanti Lauhade, Merianto Maukari, Lodia Maukari Moikalong, Ediwatna Setia Budi Laoepada Tuati, Ince Nurida