Maulana, Moh. Faiz
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Journal : Muqoddima: Jurnal Pemikiran dan Riset Sosiologi

Dangdut Koplo: Tubuh, Seksualitas, dan Arena Kekuasaan Perempuan Maulana, Moh. Faiz
Muqoddima: Jurnal Pemikiran dan Riset Sosiologi Vol 1 No 2 (2020): Muqoddima Jurnal Pemikiran dan Riset Sosiologi
Publisher : Laboratorium Sosiologi, Program Studi Sosiologi, Fakultas Ilmu Sosial, Universitas Nahdlatul Ulama Indonesia (UNUSIA) Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47776/MJPRS.001.02.07

Abstract

This paper discusses the body, sexuality, and power relations of women through dangdut koplo music. Dangdut music is actually a Malay crystallization of orchestra that occurs because the people have such a close relationship with the people that represents their aspirations and desires. Therefore, dangdut is in great demand and loved by people in Indonesia. Dangdut identities with a singer; women and gesture (goyangan), make dangdut an attractive arena in the battle about the body, sexuality, and power relations over the body that are owned by singers. A singer can still show the independence of her body instead of being a commodity object. She can make her body the subject. There she is, she alone has the power to control her own body. This can be seen from the saweran incident, which was the relationship between the singer and the audience on the stage who had high bargaining and negotiating methods towards his body.
Konsumerisme Dalam Tren Brand Fesyen Muslimah Di Jakarta Qotrunnada, Qotrunnada; Maulana, Moh. Faiz
Muqoddima: Jurnal Pemikiran dan Riset Sosiologi Vol 3 No 2 (2022): Muqoddima: Jurnal Pemikiran dan Riset Sosiologi
Publisher : Laboratorium Sosiologi, Program Studi Sosiologi, Fakultas Ilmu Sosial, Universitas Nahdlatul Ulama Indonesia (UNUSIA) Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47776/10.47776/MJPRS.003.02.03

Abstract

This study aims to look at the consumerism culture that occurs during Muslimah fashion which has now become a trend. The world of fashion, especially Muslim fashion, is growing. Clothing industry agents such as designers and celebrities or influencers are also competing to create Muslimah clothing that can attract consumers' interest, so now we can see Muslimah fashion brands scattered around. Kazami is one of the brands owned by an influencer named Kayla Nadira who has succeeded in becoming a Muslimah fashion brand with quite high enthusiasts. The research method used in this research is descriptive qualitative. With data collection techniques, namely interviews, observation, and also documentation. As well as the theory used in this study is the theory of consumerism by Jean Baudrillard. The results of the study show that there is a pattern of consumptive behavior in the Muslimah fashion phenomenon which has now become a trend. This can be seen from consumers who make purchases not because of the main function of the Muslim clothing itself, but because they are interested in the visual value or display value provided by the products offered through the online market.