Claim Missing Document
Check
Articles

Found 6 Documents
Search

PERILAKU BISNIS BUDIDAYA KOLAM IKAN DI KOTA TASIKMALAYA Hartoyo, Tedi; Putra, Aquinaldo Sistanto; Putri, Pretisila Kartika; Ruslan, Januar Arifin; Salam, Rudhiana
JURNAL AGRIMANSION Vol 25 No 1 (2024): Jurnal Agrimansion April 2024
Publisher : Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agrimansion.v25i1.1600

Abstract

The fisheries sector is a potential sector but with stagnant development in Tasikmalaya City. Hence, the importance of identification of driving factors of entrepreneurial behavior in fisheries sectors emerged. This research aims to study the determinants of entrepreneurial behavior and their effect on fisheries business performance in Tasikmalaya City. The research was conducted in Tamansari and Mangkubumi Districts involving 100 fish farm owners. Structural equation model (SEM) analysis was employed for data analysis. Results revealed the positive influence of individual characteristics and environment influence on entrepreneurial behavior. The results also confirmed the positive effect of entrepreneurial behavior on business performance.
Financial Management in Agri business: Capital Optimization and profitability Yuliyani, Leny; Rofatin, Betty; Hartoyo, Tedi
Maneggio Vol. 2 No. 2 (2025): Maneggio-Apr
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/49g4rz10

Abstract

This study examines the role of financial management in agribusiness business with a focus on capital optimization and increased profitability. Through the Systematic Literature Review (SLR) method of a number of articles and journals published between 2020 and 2025, it was found that effective capital management, including working capital planning, cost control, and appropriate resource allocation, are key factors in supporting the continuity and growth of agribusiness businesses. In addition, there is a significant positive relationship between capital optimization and profitability, where business actors who implement adaptive and data-driven financial strategies obtain higher profit margins. The research also revealed that access to external financing plays an important role in supporting capital optimization, even though small and medium-scale agribusiness actors still face various obstacles in accessing such financing. The use of information technology and digital financial management systems is a strategic solution to improve the accuracy of financial recording and decision-making quickly and precisely. These findings underscore the need to develop professional and integrated financial management capacity to increase the profitability and competitiveness of agribusiness businesses in the digital era. This research provides the basis for the development of financial management models and strategies that are applicable in the agribusiness sector.
PENGARUH EXPERIENTIAL MARKETING TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN SEBAGAI VARIABEL MEDIASI PADA PEMBELIAN MELON PREMIUM DI RAREPLANT TASIKMALAYA Rahman, Muhammad Aldi; Hartoyo, Tedi; Nuraini, Candra
Jurnal Ilmiah Mahasiswa AGROINFO GALUH Vol 12, No 3 (2025): September 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jimag.v12i3.20259

Abstract

Rendahnya pangsa pasar melon premium dibandingkan dengan melon konvensional yang disebabkan oleh persepsi konsumen terhadap harga melon premium yang lebih mahal, sehingga hanya menarik segmen pasar tertentu, yaitu kalangan menengah ke atas. Dalam menghadapi tantangan ini, experiential marketing diperlukan untuk meningkatkan kepuasan dan loyalitas konsumen terhadap produk melon premium. Penelitian ini bertujuan untuk mengetahui pengaruh experiental marketing terhadap loyalitas konsumen melalui kepuasan sebagai variabel mediasi. Waktu penelitian ini dilakukan pada bulan Desember 2024 hingga Juni 2025. Penelitian ini dilakukan di Rareplant Tasikmalaya dengan responden berjumlah 80 orang. Teknik pengambilan sampel pada penelitian ini menggunakan accidental sampling. Data yang digunakan adalah data primer yang diperoleh dengan menyebarkan kuesioner kepada responden. Metode statistik data yang digunakan adalah statistik deskriptif dan Partial Least Square (PLS) dengan program SmartPLS versi 4.0. Hasil penelitian menunjukkan bahwa experiential marketing tidak berpengaruh signifikan terhadap loyalitas konsumen, experiential marketing berpengaruh signifikan terhadap kepuasan, kepuasan berpengaruh signifikan terhadap loyalitas konsumen dan kepuasan berpengaruh signifikan dalam memediasi experiential marketing terhadap loyalitas konsumen. 
Determinant of Millennial Generation Work in Agricultural Sector West Java Province Ruslan, Januar Arifin; Mutolib, Abdul; Pramita, Dira; Rofatin, Betty; Hartoyo, Tedi
East Asian Journal of Multidisciplinary Research Vol. 3 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i5.8942

Abstract

Phenomenon of decreasing workers in agricultural sector has an impact on sustainability of agricultural businesses, one of which is in West Java Province. Role of millennial generation is expected to participate in agricultural businesses. This study analyzes determinant of millennial generation work in agricultural sector West Java Province. Sample in this study was number of millennial farmers (19-39 years) according to area in West Java Province. Data were analyzed using multiple regression models. Results showed that the level of education of a region and the characteristics of the region influenced the number of millennial farmers in West Java Province. The level of education has a negative effect and the characteristics of the region shows the difference in the number of millennial farmers in West Java Province.
TINGKAT KEPUASAN PETANI TERHADAP PENGGUNAAN HAND TRACTOR Muharam, Aditya; Hartoyo, Tedi; Darusman, Dedi
Jurnal Agristan Vol 6, No 1 (2024): Jurnal Agristan
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/agristan.v6i1.8211

Abstract

Optimizing the use of agricultural technology encourages farmers to increase the use of hand tractor agricultural technology machinery. The increasing use of hand tractors by farmers cannot be used as a definite measure of farmer satisfaction with hand tractors. This study aims to analyze the level of importance of farmers and the level of performance of hand tractor attributes, attributes that need to be prioritized in supporting consumer satisfaction, and the level of farmer satisfaction with the use of hand tractors. The method used in this study is a survey. This research was conducted in Cikajang District, Garut Regency. The sampling technique uses purposive sampling method with a total of 40 respondents who own and use hand tractors. The analytical tools used are Importance Performance Analysis (IPA) and Customer Satisfaction Index (CSI). The results of the analysis of hand tractor attributes show that the level of importance is included in the important category and the level of performance is included in the good category. An attribute that is a top priority to improve its performance is to provide a warranty. The satisfaction index is 69.53 percent, which means that farmers are satisfied with the performance of hand tractor attributes. 
THE EFFECT OF SELLING PRICE AND HOUSEHOLD INCOME ON FARMERS' MOTIVATION IN PAPAYA FARMING IN WARINGINSARI VILLAGE, LANGENSARI DISTRICT, BANJAR CITY Fitria Dewi, Dinda; Nuraini, Candra; Hartoyo, Tedi
Agrisaintifika: Jurnal Ilmu-Ilmu Pertanian Vol. 9 No. 3 (2025): Agrisaintifika
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/ags.v9i3.7200

Abstract

Papaya farming is one of the important sources of income for the community of Waringinsari Village. However, fluctuations in selling prices and household income often influence farmers’ motivation to maintain and develop their farming activities. The purpose of this study is to analyze the level of farmers’ motivation in conducting papaya farming in Waringinsari Village and to examine the influence of selling prices and household income on the motivation of papaya farmers in the village. The research was conducted from November 2024 to May 2025 using a survey method. Data were collected through questionnaires distributed to papaya farmers in Waringinsari Village, with a total sample of 32 respondents. The sampling technique employed was the census method. The data were analyzed using descriptive analysis and multiple linear regression. The results of the study indicate that farmers’ motivation in carrying out papaya farming falls into the high category, both intrinsic and extrinsic motivation. Simultaneously, selling prices and household income have a significant effect on farmers’ motivation in papaya farming in Waringinsari Village, Banjar City. Partially, both selling prices and household income also show a significant influence on farmers’ motivation in conducting papaya farming in Waringinsari. Keywords: Selling Price, Household Income, Motivation, Papaya, Waringinsari