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Winarto, Winarto -
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science

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Analysis of factors affecting the interest of the millenial generation in using financial management applications Nurkhayati, Isnaini -; Azizah, Azizah -; Sulistyani, Endang -; Winarto, Winarto -
Admisi dan Bisnis Vol 22, No 2 (2021): JUNI 2021
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v22i2.2915

Abstract

Personal money management applications are now widely found and can be downloaded for free on the playstore. This application has considerable benefits in helping the millennial generation in managing finances so that the flow of funds in and out can be recorded in detail. By knowing the flow of existing funds, it is hoped that they can manage finances more wisely.This study aims to determine the percentage of millennial generation who have used financial management applications as well as what factors encourage and hinder the millennial generation from utilizing financial management applications. It is hoped that knowing these factors can become input for financial management application developers to build their products so that they are more desirable and utilized by the millennial generation. In this study several questions will be asked in the form of questionnaires to millennial generations regarding financial management applications. From the results of the research that has been done, it can be concluded that there are still a few users of financial management applications among the millennial population. Some of the factors that hinder the interest in using a financial management application are the lack of quality of the financial management application system as desired (system quality factor), the quality of information provided by the financial management application is incomplete (information quality factor), and distrust of the security of the manager application financial (safety factor). In addition to these factors, there are other factors, namely ignorance of financial management applications and preferring to use conventional recording.
Influence of E-Wom, Price Perception, and Product Quality on VIVO Smartphone Purchasing Decision Larasaty, Adesgy Tiara; Winarto, Winarto -; Rini, Nur -
Admisi dan Bisnis Vol. 26 No. 1 (2025): PEBRUARI 2025
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v26i1.6234

Abstract

The market share of PT Vivo Mobile Indonesia has experienced fluctuating developments. The main objective of this study is to examine the influence of E-wom, price perception, and product quality, on Vivo smartphone purchasing decisions both simultaneously and partially. Data were collected using a survey method. The questionnaires were distributed to Vivo smartphone buyers and users in the city of Semarang. Multiple linear regression techniques were administered. The results of this study indicated that both simultaneously and partially E-wom, Price Perception, and Product Quality have a positive impacts on Purchasing Decisions. The combined contribution of the three variables to Purchasing Decisions is 73.9% and the remaining 26.1% is likely influenced by other variables
Effect of Service Quality and Customer Relationship Management on Customer Loyalty: Company Image as an Intervening Variable Sholihah, Ainun Kholbi; Winarto, Winarto -; Farouk, Umar -
JOBS (Jurnal Of Business Studies) Vol. 9 No. 1 (2023): April 2023
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v9i1.4818

Abstract

This research aims to analyze the influence of service quality and customer relationship management through the company's image on the customer loyalty of Alfamart in Semarang City. The sampling method uses a purposive sampling technique, number of 100 respondents. The data collection methods used are questionnaires, and interviews. The analysis method is path analysis with 2 structural models. The results of the reseach found that there was a significant influence between service quality and customer relationship management at Alfamart customer loyalty in Semarang City. There is a significant positive influence between service quality, customer relationship management, and company image on customer loyalty. Meanwhile, in the multiple linear regression analysis, it found that service quality has a direct effect on customer loyalty; customer relationship management also has a direct effect on customer loyalty. In this research, it was also found that the quality of service has an indirect influence on customer loyalty through the company's image. Customer relationship management also has an indirect influence on customer loyalty through the company's image
Green Value and Price Fairness on Young Consumers Purchase Intention of Electric Motorcycle: The Moderating Role of Environmental Knowledge Abbada, Jihan -; Winarto, Winarto -; Ayuwardhani, Mellasanti -
Admisi dan Bisnis Vol. 25 No. 2 (2024): JUNI 2024
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v25i2.5725

Abstract

The preservation of the natural environment is an increasingly growing issue in Indonesia. The program to convert oil-fueled motorcycles to environmentally friendly electric energy has not been successful as expected.This study aims to analysis the influence of Green Perceived Value and Price Fairness on Purchase Intention of Electric Motorcycle Moderated by Environmental Knowledge. The sampling method was purposive sampling with119 university students as    respondent. Data analysis techniques used linear regression with moderated variable. Result of research, Green Perceived Value and Price Fairness with moderated by Environmental Knowledge, have a significant effect on Purchasing Intention of Electric Motorcycle. It is hope to contribution a solution to the problems, with the implementation of green perceived value, price fairness, and environmental knowledge to increase purchasing intention of electric motorcycles among young customer.
Co-Authors Abbada, Jihan - Ayuwardhani, Mellasanti - Azizah - Azizah, Azizah - Endang - Sulistyani, Endang - Isnaini - Nurkhayati, Isnaini - Larasaty, Adesgy Tiara Nur - Rini, Nur - Sholihah, Ainun Kholbi Umar - Farouk, Umar -