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All Journal Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah Jurnal Ilmiah Edunomika (JIE) Prosiding Seminar Teknologi Kebumian dan Kelautan (SEMITAN Jurnal Akuntansi dan Keuangan Kontemporer (JAKK) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Al-MIKRAJ: Jurnal studi Islam dan Humaniora International Journal of Science and Environment Journal of Economics and Social Sciences Riwayat: Educational Journal of History and Humanities Proceeding of International Conference on Humanity Education and Society AL-MANSYUR
Widad, Romzatul
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Strategi Promosi dan Kualitas Produk Terhadap Minat Beli Konsumen (Studi Pada UMKM Sekitar Kampus Universitas Nurul Jadid) Widad, Romzatul; Rahayu, Sri; Wati, Winda; Faizah, Dzurrotul
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 5 No. 01 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i01.6390

Abstract

The purpose of this study is to identify the influence of promotional strategies and product quality on consumer purchasing interest around the Nurul Jadid University campus. This field research aims to gain a deep understanding of the realities faced by SMEs around Universitas Nurul Jadid through qualitative and inductive approaches. The study uses a descriptive method to examine the current conditions and social dynamics of SMEs in the area, focusing on their challenges and opportunities. Data were collected through direct observation and interviews, providing insights into the social, cultural, and economic factors influencing the success of these businesses. UMKM around Universitas Nurul Jadid use both traditional methods like word-of-mouth and modern strategies via social media to reach a wider audience, particularly female students. Product quality, including raw materials, consistency, packaging, cleanliness, and customer feedback, plays a key role in attracting and retaining customers. The combination of traditional and digital promotion methods, supported by quality products, enhances effectiveness, with innovation and adaptability being crucial for success.
ANALISIS MENEJEMEN MARKETING DAN PELAYANAN PADA PT KAMILAH WISATA MUSLIM Widad, Romzatul; Firoh, Risdatul
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.12260

Abstract

The development of the Hajj and Umrah travel business has given rise to selective competition. Choosing quality travel is important because many companies do not have legal operating permits. Good management in strategy, service and operations is very crucial to ensure the comfort and safety of the congregation, especially when in Saudi Arabia. PT. Kamilah Wisata Muslim is a company that operates in the field of Hajj and Umrah Services or known as PPIH (Hajj Travel Organizer). This research aims to analyze marketing and service management at PT Kamilah Wisata Islami, a company that organizes Hajj and Umrah pilgrimages. PT Kamilah Wisata Islami has official permission from the Department of Religion and is committed to guiding the congregation to carry out worship according to the Sunnah of the Prophet. This research uses a data presence and focuses on management, marketing and service concepts implemented by the company. This research uses a comparative type of qualitative research using primary and secondary data, namely interviews and observations. The results of the analysis show that the success of PT Kamilah Haji and Umroh in combining effective marketing management and quality service can be seen from the high level of satisfaction and trust of successful congregations. This travel does not escape good achievement management, especially marketing and service management. Keywords: Management, Marketing, Service
Co-Authors Akhiriyah, Syahriatul Erifive Pranatal Faizah, Dzurrotul Firoh, Risdatul Inayah, Fivia Saddha Khoiril Anam, Khoiril khusnul khotimah Maghfira, Siti Anida Maharani, Resty Dwi Marifah, Anisa Musthofa, Mohammad Dendy Nuri Alfiani, Febi Pramesti, Nabila Intan Saro, Fitrotin Indah SITI MARYAM SRI RAHAYU Syukur, Musthafa Wati, Winda