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All Journal Jurnal Ilmiah Edunomika (JIE) Prosiding Seminar Teknologi Kebumian dan Kelautan (SEMITAN Jurnal Akuntansi dan Keuangan Kontemporer (JAKK) Salwatuna: Jurnal Pengabdian Kepada Masyarakat Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Al-MIKRAJ: Jurnal studi Islam dan Humaniora International Journal of Science and Environment Journal of Economics and Social Sciences Riwayat: Educational Journal of History and Humanities Proceeding of International Conference on Humanity Education and Society AL-MANSYUR
Widad, Romzatul
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ANALISIS MENEJEMEN MARKETING DAN PELAYANAN PADA PT KAMILAH WISATA MUSLIM Widad, Romzatul; Firoh, Risdatul
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.12260

Abstract

The development of the Hajj and Umrah travel business has given rise to selective competition. Choosing quality travel is important because many companies do not have legal operating permits. Good management in strategy, service and operations is very crucial to ensure the comfort and safety of the congregation, especially when in Saudi Arabia. PT. Kamilah Wisata Muslim is a company that operates in the field of Hajj and Umrah Services or known as PPIH (Hajj Travel Organizer). This research aims to analyze marketing and service management at PT Kamilah Wisata Islami, a company that organizes Hajj and Umrah pilgrimages. PT Kamilah Wisata Islami has official permission from the Department of Religion and is committed to guiding the congregation to carry out worship according to the Sunnah of the Prophet. This research uses a data presence and focuses on management, marketing and service concepts implemented by the company. This research uses a comparative type of qualitative research using primary and secondary data, namely interviews and observations. The results of the analysis show that the success of PT Kamilah Haji and Umroh in combining effective marketing management and quality service can be seen from the high level of satisfaction and trust of successful congregations. This travel does not escape good achievement management, especially marketing and service management. Keywords: Management, Marketing, Service
Pendampingan Peningkatan Pemasaran Digital untuk Mengembangkan Usaha Sakinah Frozen Food Widad, Romzatul; Faizah, Maulida Ghina; Lestari, Dewi Citra Ayu; Nabila, Izzatin; Jannah, Fatimah tul Horayyah; Maufiroh, Wasilatul; Hasanah, Usmiatul
Salwatuna : Jurnal Pengabdian Masyarakat Vol 5 No 2 (2025): Pengabdian kepada Masyarakat
Publisher : Sekolah Tinggi Ilmu Tarbiyah Togo Ambarsari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59106/salwatuna.v5i2.372

Abstract

Sakinah Frozen Food merupakan salah satu usaha mikro yang menjual aneka makanan beku seperti nugget, bakso, dan sosis.Meskipun memiliki kualitas produk yang baik dan permintaan pasar lokal yang stabil, mitra menghadapi tantangan dalam hal perluasan jangkauan pemasaran. Pemasaran yang dilakukan masih dengan cara yang lama, seperti penjualan langsung dan promosi dari mulut ke mulut, sehingga tidak mampu menjawab kebutuhan pasar yang semakin digital. Di sisi lain, perkembangan teknologi komunikasi telah membuka peluang baru bagi pelaku UMKM untuk menjangkau konsumen lebih luas melalui media sosial. Akan tetapi mitra belum memiliki keterampilan yang memadai dalam menggunakan media digital secara efektif.Bentuk pengabdian yang dilaksanakan adalah program pendampingan intensif untuk meningkatkan kemampuan pemasaran digital mitra. Pendampingan difokuskan pada penggunaan tiga saluran digital yang paling relevan dan mudah diakses, yaitu Instagram, WhatsApp Business, dan Facebook Page dan Tiktok. Kegiatan mencakup pendampingan teknis pembuatan akun bisnis, pengelolaan konten promosi baik foto produk, caption menarik, dan jadwal posting, strategi komunikasi pelanggan melalui WhatsApp, serta peningkatan jangkauan melalui fitur promosi dan interaksi yang disediakan oleh Instagram, Tiktok dan Facebook.Hasil kegiatan menunjukkan bahwa mitra mengalami peningkatan signifikan dalam pengelolaan media sosial, pemahaman strategi digital marketing, dan volume pesanan harian.Kesimpulannya, pendampingan ini terbukti efektif dalam memperkuat kapasitas pemasaran digital mitra dengan pendekatan yang sederhana namun tepat guna.
Co-Authors Akhiriyah, Syahriatul Erifive Pranatal Faizah, Dzurrotul Faizah, Maulida Ghina Firoh, Risdatul Hasanah, Usmiatul Inayah, Fivia Saddha Jannah, Fatimah tul Horayyah Khoiril Anam, Khoiril khusnul khotimah Lestari, Dewi Citra Ayu Maghfira, Siti Anida Maharani, Resty Dwi Maufiroh, Wasilatul Musthofa, Mohammad Dendy Nabila, Izzatin Nuri Alfiani, Febi Pramesti, Nabila Intan Saro, Fitrotin Indah SITI MARYAM SRI RAHAYU Syukur, Musthafa Wati, Winda