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PENGELOLAAN KEUANGAN, STRATEGI PEMASARAN, DAN JIWA KEWIRAUSAHAAN UNTUK MENCAPAI KEUNGGULAN BERSAING Juniariani, Ni Made Rai; Sanjaya, I Ketut Puja Wirya; Mariyatni, Ni Putu Sri
BISMA: Jurnal Bisnis dan Manajemen Vol 14 No 2 (2020)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v14i2.17706

Abstract

This study aims to analyze the effect of financial management and marketing strategies on competitive advantage and to analyze the moderation effect of entrepreneurial spirit on the effect of marketing strategies and financial management on competitive advantage. The sample consisted of 76 MSMEs in Denpasar taken by simple random sampling. Research data were analyzed using Moderated Regression Analysis. Results showed that financial management and marketing strategies influenced competitive advantage and that entrepreneurial spirit strengthened the influence of financial management and marketing strategies on competitive advantage. Results of this study imply that to achieve a competitive advantage, MSMEs should have good financial management, marketing strategies, and high entrepreneurial spirit. Keywords: competitive advantage, entrepreneurship, financial management, marketing strategy
PENDAMPINGAN USAHA KACANG MENTIK DI DESA CELUK Damayanti, Ni Nyoman Sri Rahayu; Sanjaya, I Ketut Puja Wirya; Suwitari, Ni Ketut Etty
Jurnal Abdi Masyarakat Vol 4, No 2 (2021): Jurnal Abdi Masyarakat Mei 2021
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jaim.v4i2.1728

Abstract

Mitra merupakan pemilik usaha kacang mentik di Desa Celuk yaitu Kacang Pandawa. Perputaran persediaan barang dagang yang cukup tinggi seharusnya disertai dengan pencatatan persediaan yang memadai. Hal tersebut dilakukan untuk meminimalisasi adanya kemungkinan kehilangan persediaan serta kerusakan persediaan tanpa sepengetahuan pemilik. Kondisi tersebut akan menyebabkan kerugian bagi usaha mitra. Mitra juga belum memiliki pencatatan secara teratur atas penjualan produk usahanya. Mitra kerap mengeluh bahwa persediaan bahan baku produknya cepat mengalami kerusakan. Berdasarkan atas permasalahan tersebut, maka telah dilakukan program pengabdian berupa penyuluhan dan pelatihan pencatatan persediaan dan penjualan. Selain itu akan dilakukan penyuluhan mengenai teknik penyimpanan persediaan bahan baku. Penyuluhan dilakukan secara langsung kepada mitra dilengkapi dengan sesi diskusi. Pelatihan pencatatan persediaan serta pencatatan penjualan dilakukan dengan metode ceramah dan diskusi. Setelah itu dilanjutkan dengan melakukan praktik secara langsung pada buku pencatatan yang telah didesain khusus oleh tim pengabdian. Setelah diberikan pendampingan, mitra kini telah mampu membuat pencatatan persediaan barang dagang serta pencatatan penjualan dengan baik pada buku khusus yang telah dipersiapkan tim pengabdian. Mitra juga kini memiliki pemahaman mengenai tata cara penyimpanan persediaan bahan baku agar tidak mudah rusak.  
Improvement of Performance Lemon Farmer Group in Marga Dajan Puri Village Marga District Tabanan Regency MANUABA, I. B. Made Putra; SANJAYA, I Ketut Puja Wirya; GANAWATI, Nengah
Community Services: Sustainability Development Vol. 2 No. 1 (2024): Community Services: Sustainability Development (November - February 2025)
Publisher : PT Batara Swastika Harati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61857/cssdev.v2i1.85

Abstract

Marga Dajan Puri Village is located in the Marga District of Tabanan Regency. The livelihoods of the village residents are quite diverse, with the majority engaged in agriculture and plantations. Based on the initiative of several villagers, they formed a group to cultivate Organic Seedless Israeli Lemon, consisting of 13 farmers led by Mr. I Made Suastika. The products they produce include lemon fruit, grafted seedlings, and organic fertilizer. There are several issues related to the management of this business, namely the lack of financial record-keeping, the absence of a promotional system to market their products, and production equipment that is already in disrepair. The activities conducted to assist this lemon farmer group include providing training and support for simple financial record-keeping, creating an online marketing promotion strategy, and procuring some new equipment. The goal of this service activity is to enhance the partners' understanding of business financial record-keeping and marketing, as well as to improve their production capacity. The expected outcomes of this activity include the implementation of simple bookkeeping, increased business turnover, production volume, and market share. The targets to be achieved are: enhanced competitiveness, increased turnover and added value for UMKM, application of science and technology in UMKM, publication in national/international journals, online media publication, and uploading videos on YouTube channels
The Effect of Debt To Equity Ratio, Total Asset Turnover, Return On Assets And Return On Equity On Dividend Policy In Manufacturing Companies PURWANTO, Indrawan; SANJAYA, I Ketut Puja Wirya; KAWISANA, Putu Gede Wisnu Permana
Journal of Tourism Economics and Policy Vol. 1 No. 2 (2021): Journal of Tourism Economics and Policy (August- November 2021)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (177.093 KB) | DOI: 10.38142/jtep.v1i3.109

Abstract

An industry has a clear goal, which is to reap profits in each of its performances, the profits generated by the industry in its performance cannot be separated from the donations of financial managers. The purpose of this study is to find out that dividend policy can increase business growth and development. The study method uses secondary data, obtained from the annual report of each industry with the year published 2015, 2016, 2017, 2018 and 2019. The total population of 182 obtained by 25 industries as an illustration with a year of observation as far as 5 years, so that an illustration of as many as 182 is obtained. 125 observations. The conclusions obtained in the results of this study that investors and potential corporate investors will be more careful and also pay attention to financial ratios that can be considered in carrying out investments.
PKM Pada Kelompok Subak Abian Labuan Sait, Desa Pecatu, Kabupaten Badung LESTARI, Ni Luh Putu Ratna Wahyu; SANJAYA, I Ketut Puja Wirya; SUWITARI, Ni Ketut Etty
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 1 No. 3 (2022): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Oktober – Januari 2023)
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v1i3.430

Abstract

Pandemi Covid-19 saat ini, memberikan dampak negative dan signifikan terhadap perkembangan pariwisata dan perekonomian di Desa Pecatu, sehingga pada masa pandemi Covid-19 ini, pertanian memegang peranan yang sangat penting bagi kehidupan masyarakat seperti di desa Pecatu Kecamatan Kuta Selatan Kabupaten Badung. Desa Pecatu merupakan kawasan perbukitan yang lahan tanah termasuk lahan kering karena disekeliling wilayah desa ini adalah perbukitan dan pantai. Dalam pengembangan organisasinya, Kelompok Subak Abian Labuan Sait telah mengembangkan berbagai macam jenis tanaman, baik sayur-sayuran, buah dan bunga. Kelompok Subak Abian Labuan Sait biasanya menanam tanaman seperti jeruk, srikaya, jagung, manga, cabai dan sayur-sayuran lainnya. Namun hasil pertanian belum maksimal untuk mampu dipasarkan secara meluas. Selain itu, Desa Pecatu memiliki sambal yang menjadi makanan tradisional khas desa ini, yaitu sambal “Tabia Tuh” yang berbahan dasar cabai yang dikeringkan. Masyarakat desa ini menjadikan sambal tabia tuh di menu sehari-hari mereka. Namun sambal tabia tuh yang dijual masih berbentuk pengemasan plastik dan terkadang jika lebih dari 7 hari, sambal akan berair karena olahan dan pengemasan yang kurang tepat. Selain pengemasan, permasalahan lain yang dihadapi yaitu belum memiliki kemampuan dalam pencatatan laporan keuangan sederhana, pengendalian internal yang masih rendah, pembuatan proposal untuk mendapatkan bantuan dari pemerintah setempat serta gangguan hama dan penyakit tanaman cabai. Hal tersebut menjadi salah satu hal yang kami perhatikan dalam program pemberdayaan masyarakat ini.
Non Performing Loan Moderates Influence Credit Provided By LPD Profitability In LPD Gianyar Sub-District EKAJAYANTI, L.G.P Sri; MANUABA, I. B. Putra; SANJAYA, I Ketut Puja Wirya
International Journal of Environmental, Sustainability, and Social Science Vol. 4 No. 4 (2023): International Journal of Environmental, Sustainability, and Social Science (Jul
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v4i4.695

Abstract

The Village Credit Institution (LPD) is a financial business entity owned by a traditional village and carries out business activities within the traditional village environment. LPD is one of the assets and sources of income for traditional villages, so it requires good management by management and supervisory bodies. In general, the LPD aims to improve the standard of living of villagers and to preserve the existence of traditional villages in the Province of Bali. The Village Credit Institution (LPD) is a financial institution owned by Desa Pakraman which has special characteristics. This specificity is mainly related to the obligations of the LPD towards Desa Pakraman which are physical/scale as well as non-physical/niskala. Regarding the LPD in the Gianyar sub-district, there are 40 LPD spread across the Gianyar sub-district. The purpose of this study was to determine the effect of credit extended by LPD on profitability with non-performing loans as a moderating variable. This type of research is an empirical study of LPDs throughout the Gianyar District. The sampling technique used was purposive sampling, namely sampling based on consideration, so the sample in this study was 165 samples obtained from 33 LPD populations throughout the Gianyar District with 5 years of observation, namely from 2017-2021 and data collection was carried out with documentation. The data analysis technique used is Partial Last Square (PLS) where the independent variables are credit extended by LPD, the dependent variable is profitability and the moderating variable is non-performing loans.