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All Journal Journal of Innovation Research and Knowledge Blantika : Multidisciplinary Journal International Journal of Economic Research and Financial Accounting
Aulia , Aulia
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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THE INFLUENCE OF BRAND IMAGE AND CONSUMER TRUST ON THE DECISION TO PURCHASE THE ORIGINOTE SKINCARE PRODUCTS ON MANAGEMENT STUDENTS, FACULTY OF ECONOMICS AND BUSINESS, MUHAMMADIYAH MAKASSAR UNIVERSITY Aisyah Nur Afni A; Aulia , Aulia; Andi Nur Achsanuddin
International Journal of Economic Research and Financial Accounting Vol 2 No 3 (2024): IJERFA APRIL 2024
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijerfa.v2i3.113

Abstract

The purpose of this study is to determine the influence of brand image and consumer trust on the purchase decision of the origionte skincare products in students majoring in Management, Faculty of Economics and Business, University of Muhammadiah Makassar. The type of data used in this study is quantitative data obtained from questionnaires that are shared and relate to the problem under study. Data collection was carried out by observation and distribution of questionnaires and processed through the Statistical Package for the Social Science (SPSS) version 29 application. The results of this study are brand image (X1) has a positive and significant effect on purchasing decisions (Y) with a value of (4.005 >1.966) and a significant value of <.001 which is smaller than the standard value of 0.05. While consumer confidence (X2) has a positive and significant effect on purchasing decisions (Y) with a value of (4.756 >1.966) and a significant value of <.001 which is smaller than the standard value of 0.05.
PENGARUH KOMBINASI PIJAT ENDORPHIN DAN AROMATHERAPI LAVENDER TERHADAP NYERI LUKA POST SECTIO CAESARIA PADA IBU PRIMIPARA DI RSUD PANDAN ARANG BOYOLALI Puput Kurnia Sari; Arisda Candra Satriwati; Aulia , Aulia; Niken Wahyu Hidayati; Sitti Sarti
Journal of Innovation Research and Knowledge Vol. 3 No. 12: Mei 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v3i12.7742

Abstract

Background: Sectio Caesaria causes several complaints that may arise, one of which is surgical wound pain. Non-pharmacological methods that are expected to overcome are endorphin massage and lavender aromatherapy. Objective: to find out the effect of the combination of endorphin massage and lavender aromatherapy on post section cesarean wound pain in primiparous mothers at Pandan Arang Boyolali Hospital. Method: Quasy Experimental research design, one group pre post test design. The population of this research is all mothers who gave birth with SC primipara at RS Pndan Arang Boyolali in January 2023 to February 2023, a total of 24 respondents. The sample uses the Federer formula with a total of 18 respondents. Purposive sampling technique. Bivariate analysis using Wilcoxon. Results: Post cesarean section wound pain before the combination of endorphin massage and lavender aromatherapy had a median of 5. caesarean section in mothers at RS JIH Solo (0.000<0.05). Conclusion: the effect of a combination of endorphin massage and lavender aromatherapy on the reduction of post section cesarean wound pain in mothers at RS Pandan Arang Boyolali. It is expected that postpartum mothers can use the combination of endorphin massage and camomile aromatherapy to empower the family in reducing anxiety in postpartum mothers by asking for help from their husbands, mothers or close people
Pengaruh Akuntansi Digital, Literasi Keuangan, dan Inklusi Keuangan Terhadap Kinerja UMKM Desa Lau Tepu Kecamatan Salapian Kabupaten Langkat Arlinda, Arlinda; Ananda, Geby Citra; Aulia , Aulia
Blantika: Multidisciplinary Journal Vol. 4 No. 4 (2026): Blantika: Multidisciplinary Jornal
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/blantika.v4i4.488

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Akuntansi Digital, Literasi Keuangan, dan Inklusi Keuangan terhadap Kinerja UMKM di Desa Lau Tepu Kecamatan Salapian Kabupaten Langkat. Populasi dalam penelitian ini adalah seluruh pelaku UMKM di Desa Lau Tepu dengan sampel sebanyak 98 responden yang ditentukan menggunakan teknik purposive sampling. Metode pengumpulan data menggunakan kuesioner dengan skala Likert, dan teknik analisis data menggunakan analisis regresi linear berganda dengan bantuan software SPSS. Hasil penelitian menunjukkan bahwa akuntansi digital berpengaruh positif dan signifikan terhadap kinerja UMKM dengan nilai t hitung sebesar 6,289 dan signifikansi 0,001. Literasi keuangan juga berpengaruh positif dan signifikan terhadap kinerja UMKM dengan nilai t hitung sebesar 9,098 dan signifikansi 0,001, serta menjadi variabel yang paling dominan. Sementara itu, inklusi keuangan tidak berpengaruh signifikan terhadap kinerja UMKM dengan nilai t hitung sebesar -1,520 dan signifikansi 0,132. Secara simultan, akuntansi digital, literasi keuangan, dan inklusi keuangan berpengaruh signifikan terhadap kinerja UMKM dengan nilai F hitung sebesar 110,111 dan signifikansi 0,001. Nilai Adjusted R Square sebesar 0,771 menunjukkan bahwa ketiga variabel independen mampu menjelaskan variasi kinerja UMKM sebesar 77,1%, sedangkan sisanya sebesar 22,9% dijelaskan oleh variabel lain di luar model penelitian. Dengan demikian, penelitian ini menyimpulkan bahwa peningkatan kinerja UMKM di Desa Lau Tepu lebih banyak ditentukan oleh kemampuan pelaku usaha dalam memanfaatkan akuntansi digital dan memiliki literasi keuangan yang baik, sedangkan inklusi keuangan belum memberikan kontribusi yang signifikan. Oleh karena itu, penguatan literasi keuangan dan penerapan akuntansi digital perlu menjadi prioritas dalam upaya meningkatkan kinerja UMKM secara berkelanjutan
Co-Authors Aisyah Nur Afni A Ananda, Geby Citra Andi Nur Achsanuddin Arisda Candra Satriwati Arlinda Arlinda, Arlinda Niken Wahyu Hidayati Puput Kurnia Sari Sitti Sarti