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Business Strategy: Determinants and their Effect on Financial Performance of Life Insurance Companies in Indonesian Yanes Yaneman Matulatuwa; E. Susy Suhendra; Toto Sugiharto
Management Analysis Journal Vol 12 No 2 (2023): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v12i2.67364

Abstract

Purpose – The purpose of this paper is to empirically explore the influence of managerial competence, market competition, corporate governance and intellectual capital on business strategies and their impact on the financial performance of life insurance companies in Indonesia. Design/methodology/approach – This research uses sample of 22 life insurance companies during 2013 – 2020 selected based on the purposive sampling method. Profit margin is used to identify the business strategy applied by the company. Binary logistic regression analysis and linear regression analysis were applied to test the research hypotheses.Findings–Business strategy has an effect on the company's financial performance that is represented by return on equity. Managerial competence, market competition, corporate governance and intellectual capital partially and significantly influence business strategy. Research limitations/implications – Business strategy is important for life insurance companies in Indonesia to achieve the goals. The research has implications with regard to the antecedents and consequences of business strategy to gain competitive advantage and finally achieve the financial performance.Originality/value – This research is integrated and comprehensive, as it includes the influence of competition and three internal variables related to human resource management competence.
OPTIMALKAN PERTUMBUHAN UMKM: PENDAMPINGAN TEKNOLOGI DAN MANAJEMEN DI KOTA DEPOK Susanti, Beny; Sugiharto, Toto; Haryanti, Dwi Asih; Marina, Nola
Jurnal Pengabdian Kepada Masyarakat Darma Saskara Vol 2, No 2 (2022)
Publisher : Jurnal Pengabdian Kepada Masyarakat Darma Saskara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/abdimasug.2022.v2i2.10011

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) adalah tulang punggung ekonomi nasional, tetapi pandemi COVID-19 telah menghantamnya dengan keras. Pembatasan mobilitas menyebabkan penurunan penjualan dan pendapatan UMKM. Salah satu solusi adalah memasarkan produk secara digital, namun banyak UMKM belum terampil dalam hal ini. Dibutuhkan dorongan digitalisasi UMKM dan peningkatan kualitas SDM. Untuk mengatasi masalah ini, Universitas Gunadarma menyelenggarakan program pengabdian kepada masyarakat di Depok dari Oktober 2021 hingga Januari 2022. Program ini menyasar pelayanan kepada UMKM yang ingin bertahan dan berkembang di era pandemi, dengan memanfaatkan teknologi. UMKM didorong untuk meningkatkan nilai tambah usaha mereka melalui pembuatan media pemasaran online dan laporan keuangan. Kegiatan ini melibatkan koordinasi mitra, pendataan kebutuhan UMKM, persiapan layanan, dan pendampingan 38 UMKM di Depok.