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All Journal JAM : Jurnal Aplikasi Manajemen Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Puspitasari, Devy M.
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Other

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Pengaruh Dimensi Social Commerce Marketing Mix terhadap Customer Loyalty Pada Produk Thrift di Platform Instagram Himawan, Rifqi P.; Puspitasari, Devy M.
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 2 (2023): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (250.353 KB) | DOI: 10.54371/jiip.v6i2.1685

Abstract

l beli barang bekas atau biasa disebut thrifting semakin berkembang, khususnya di sosial media di Instagram. Hal ini mempermudah konsumen untuk berbelanja secara online. Namun, seiring dengan meningkatnya social commerce juga ikut diiringi peningkatan penipuan di social commerce. Hal ini yang diperkirakan menjadi penyebab mengapa loyalitas konsumen di social commerce menjadi rendah. Penelitian ini bertujuan untuk menginvestigasi pengaruh dimensi social commerce marketing mix terhadap customer loyalty pada produk thrift di platform Instagram. Metode penelitiannya menggunakan data primer dengan menyebarkan kuesioner sebanyak 100 responden dengan menggunakan teknik non-probability sampling. Penelitian ini menggunakan alat analisis berupa uji validitas, realibilitas, uji asumsi klasik, koefeisien determinasi, analisis regresi linier berganda, uji hipotesis. Dari hasil penelitian ini menunjukan bahwa relational capital berpengaruh siginfikan terhadap customer loyalty, social commerce convenience berpengaruh signifikan terhadap customer loyalty.
Pengaruh kualitas produk, diskon harga, dan Promosi terhadap keputusan pembelian Herdian, Risma; Puspitasari, Devy M.
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 4 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/fairvalue.v5i4.2719

Abstract

Competition between retail store owners is now unavoidable because many companies are competing to increase market share and reach new customers. This study aims to determine the effect of product quality, discounts, and promotions on purchasing decisions: an empirical study on Griya Department Stores. The method used in this study is multiple regression analysis. The data used is primary data collected through collecting questionnaires from 100 Griya Department Store customers. Empirical investigations show that product quality and promotional power have a strong influence on purchasing decisions. While the price discount has no relationship with the purchase decision, Good product quality accompanied by proven promotional power strengthens the customer's decision to buy. High price discounts do not always affect the customer's decision to buy the product. This research is useful for encouraging department store management to pay attention to their promotions so that they are right on target and reach their market. Excellent product quality, management must pay attention to give customers confidence that they are purchasing from the right place.
ENHANCEMENT INSTITUTIONAL CAPACITY OF CAMPUS ENTREPRENEURSHIP THROUGH BUSINESS COMMUNITY DEVELOPMENT IN SOME COLLEGES IN INDONESIA Puspitasari, Devy M.; Adiyanti, Siska Ayudia; Setiadi, Nugroho J.
Jurnal Aplikasi Manajemen Vol. 16 No. 2 (2018)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (89.068 KB) | DOI: 10.21776/ub.jam.2018.016.02.18

Abstract

This study aims to determine the factors that affect entrepreneurship capital among students at several universities in Indonesia. The focus of this research is to identify the determinants of entrepreneurial attitudes and intentions. Specifically, this study investigates the views of respondents regarding entrepreneurship in terms of enhancing the institutional capacity of campus entrepreneurship. It further examines the respondents through self-assessment on entrepreneurship quality and their views on entrepreneurs. In addition, the importance of the various benefits and values for starting a business and the role of influencers according to their perceptions of entrepreneurship will also be analyzed. This study was analyzed through descriptive research method with the aim of obtaining profiling in terms of certain demographic attributes. Thus, entrepreneurship attitudes and intentions can build entrepreneurship skills through appropriate learning methods supported by strengthening the institutional capacity of campus entrepreneurship as a business incubator, container assistance, and entrepreneurship training.
Co-Authors Adiyanti, Siska Ayudia Herdian, Risma Himawan, Rifqi P. Nugroho J. Setiadi