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Pengaruh Bauran Pemasaran (7p) Terhadap Pengambilan Keputusan Siswa Dalam Memilih Sekolah Berbasis Entrepreneur (Studi pada SMA Muhammadiyah 9 Surabaya) Abdillah, Wahyu; Herawati, Andry
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 2 No 2 (2018)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

Penelitian ini bertujuan untuk menganalisis pengaruh bauran pemasaran (7p) meliputi : product, Price, Place, Promotion, People, Physical Evidence dan Process, baik secara simultan dan parsial serta variabel yang dominan terhadap pengambilan keputusan siswa dalam memilih sekolah berbasis entrepreneur. Jenis penelitian ini adalah kausal. Populasi penelitian ini adalah siswa-siswi SMA Muhammadiyah 9 Surabaya berjumlah 184 orang, teknik pengambilan sampel yang digunakan adalah metode convenience sampling dengan rumus Slovin maka diperoleh sampel 65 orang. Teknik pengumpulan data yang digunakan menggunakan kuesioner. Metode analisis data yang digunakan adalah analisis regresi linier berganda. Hasil analisis data dalam uji secara simultan menunjukan bahwa bauran pemasaran (7P) berpengaruh terhadap pengambilan keputusan siswa memilih berbasis entrepreneur, sedangkan hasil uji secara parsial menunjukan bahwa hanya dua variabel yang berpengaruh yaitu bukti fisik dan proses, sedangkan 5 variabel yang lainnya dinyatakan tidak berpengaruh terhadap keputusan siswa memilih SMA Muhammadiyah 9 Surabaya, selanjutnya variabel yang dominan adalah proses. Bagi SMA Muhammadiyah 9 Surabaya perlu memperhatikan bauran pemasaran (7p) dalam pengambilan kebijakan untuk meningkatkan peserta didik baik secara kuantitas maupun kualitas.Â Kata Kunci : Bauran Pemasaran, Pengambilan Keputusan, Sekolah Berbasis Entrepreneur

Pengaruh Bauran Pemasaran (7p) Terhadap Pengambilan Keputusan Siswa Dalam Memilih Sekolah Berbasis Entrepreneur (Studi pada SMA Muhammadiyah 9 Surabaya) Abdillah, Wahyu; Herawati, Andry
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 2 No 2 (2018)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

Penelitian ini bertujuan untuk menganalisis pengaruh bauran pemasaran (7p) meliputi : product, Price, Place, Promotion, People, Physical Evidence dan Process, baik secara simultan dan parsial serta variabel yang dominan terhadap pengambilan keputusan siswa dalam memilih sekolah berbasis entrepreneur. Jenis penelitian ini adalah kausal. Populasi penelitian ini adalah siswa-siswi SMA Muhammadiyah 9 Surabaya berjumlah 184 orang, teknik pengambilan sampel yang digunakan adalah metode convenience sampling dengan rumus Slovin maka diperoleh sampel 65 orang. Teknik pengumpulan data yang digunakan menggunakan kuesioner. Metode analisis data yang digunakan adalah analisis regresi linier berganda. Hasil analisis data dalam uji secara simultan menunjukan bahwa bauran pemasaran (7P) berpengaruh terhadap pengambilan keputusan siswa memilih berbasis entrepreneur, sedangkan hasil uji secara parsial menunjukan bahwa hanya dua variabel yang berpengaruh yaitu bukti fisik dan proses, sedangkan 5 variabel yang lainnya dinyatakan tidak berpengaruh terhadap keputusan siswa memilih SMA Muhammadiyah 9 Surabaya, selanjutnya variabel yang dominan adalah proses. Bagi SMA Muhammadiyah 9 Surabaya perlu memperhatikan bauran pemasaran (7p) dalam pengambilan kebijakan untuk meningkatkan peserta didik baik secara kuantitas maupun kualitas.Â Kata Kunci : Bauran Pemasaran, Pengambilan Keputusan, Sekolah Berbasis Entrepreneur

Bandar Kajum Terminal Design With Hybrid Architectural Approach In the City of Tebing Tinggi Lubis, Femmy A. S.; Eddy, Firman; Abdillah, Wahyu
Jurnal Koridor Vol. 12 No. 02 (2021): Jurnal Koridor
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/koridor.v12i02.6566

Terminal is a public service, a place for up and down passengers, a place for transfers between public and a place for the arrival and departure of public transport. The terminal can drive the transportation system because it is an infrastructure that can increase the mobility of vehicles and users. At the Bandar Kajum terminal in the City of Tebing Tinggi, it is necessary to maximize the function of the terminal both in terms of facilities and building mass that is able to combine strength, usability and beauty so as to produce balance. To produce such a large building mass, hybrid architecture was chosen as an approach in designing the Bandar Kajum terminal because hybrid architecture is a combination of different planning and design elements in an environment. The research method used in this study is an approach with a descriptive method that aims to identify the application of a hybrid to the design which is carried out through eclectic stages, modifications and merging as a way to combine building programs, this allows the functions of one another to be interrelated. support and interact with each other in the same building mass and elevate the locality of the Bandar Kajum terminal.

DESIGN OF MENTAL HEALTH CENTER WITH BIOPHILIC ARCHITECTURE APPROACH IN MEDAN CITY Puren, Nursalsabila; Eddy, Firman; Abdillah, Wahyu
Jurnal Koridor Vol. 12 No. 02 (2021): Jurnal Koridor
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/koridor.v12i02.6624

Indonesia is one of the countries that will enter the era of demographic bonus. The demographic bonus is that the productive age population's growth is more significant than the structure of the unproductive age population. Meanwhile, Indonesia is still experiencing difficulties in one of the health problems often experienced by adolescents, namely mental health. Medan is the capital city of North Sumatra Province, which has the 8th largest depression sufferer. A design approach that can answer this question is biophilic design. Biophilic design is a design approach based on biophilia, which is intended to create a space that can improve the well-being of human life physically and mentally by approaching the positive relationship between humans and nature. The Mental Health Center design method uses qualitative research methods, which will go through several processes that aim to identify the biophilic design and compare it to the interior design facility standards.

A Lake Singkarak Resort Hotel. A Green Architecture Approach: Lake Singkarak Resort Hotel. A Green Architecture Approach P Ananta, Bagas; Eddy, Firman; Abdillah, Wahyu
Jurnal Koridor Vol. 13 No. 02 (2022): Jurnal Koridor
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/koridor.v13i02.8183

Lake Singkarak Resort Hotel is a building that provides lodging, eating and drinking facilities, sports, entertainment, and other facilities for a person or group who is on a tour to Lake Singkarak. The lake is located in Tanah Datar Regency in West Sumatra Province, Indonesia. The purpose of this study is to create a natural image and atmosphere at this resort hotel by using green architecture concept. The concept of Green Architecture is a design and development approach based on ecological principles and environmental conservation, which will produce a building that has environmental quality and creates a better and sustainable life. The use of this concept aims to follow the natural conditions in this area which are still naturally so that the building is in harmony with nature. Green architecture is an environmentally sound architecture and is based on concern for the conservation of the natural global environment with an emphasis on energy efficiency, sustainability patterns and a holistic approach.

Description of Culture Shock among Papuan Students and Implications for Guidance and Counseling Services Abdillah, Wahyu; Yendi, Frischa Meivilona; Sukma, Dina; Handayani, Puji Gusri
International Journal of Applied Counseling and Social Sciences Vol 4, No 2 (2023): International Journal of Applied Counseling and Social Sciences
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/005967ijaccs

Feelings of anxiety and restlessness in students result in an inability to adapt, resulting in culture shock. The inability to adapt affects a person's psychology in problem solving, learning and the individual's habits. This research aims to describe culture shock in the affective, behavioral and cognitive dimensions. This research method uses descriptive quantitative with numbers subject 25 active students from Papua at Padang State University. The results of the research show that the culture shock picture of students from Papua at UNP is in the medium category with an overall percentage of 96%. Based on the research results, the implications that can be provided are, orientation services, information services, individual counseling services, group counseling services using relevant counseling approaches.

Designing Science Center with High-Tech Architecture Approach in Medan City Edsa, Egi Satri; Abdillah, Wahyu
Scientica: Jurnal Ilmiah Sains dan Teknologi Vol. 2 No. 12 (2024): Scientica: Jurnal Ilmiah Sains dan Teknologi
Publisher : Komunitas Menulis dan Meneliti (Kolibi)

Show Abstract | Download Original | Original Source | Check in Google Scholar

The progress of a nation is highly dependent on the quality of its education, both through formal and informal education. Science and Technology (Science and Technology) oriented education has an important role in creating a qualified and competitive next generation. However, the progress of science and technology in Indonesia has not been fully supported by public interest, mainly due to the lack of supporting facilities, especially for students. Therefore, constructing the Science Center in Medan City is proposed as a place for entertainment education. Presenting science and technology in a practical and interactive manner is expected to increase public interest in science and technology, create a technologically responsive generation, and potentially serve as a tourist attraction. The Science Center is expected to shape scientific skills and attitudes at an early age, change the paradigm of consumerism, and encourage science and technology awareness in society.

Architectural Regionality in the Formation of Regional Identity in Medan City Eddy, Firman; Abdillah, Wahyu; Novrial
International Journal of Architecture and Urbanism Vol. 9 No. 1 (2025): International Journal of Architecture and Urbanism
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/ijau.v9i1.20175

The development of the times and socio-cultural changes have had a significant impact on architecture, often eroding regional identity and cultural heritage that have been formed over centuries. This is evident in the revitalization of heritage areas, where regional design elements are less integrated, especially in contemporary practices. This study proposes a policy to implement regional architectural design and organize outdoor spaces in cultural heritage revitalization projects. Using architectural design methods, this study aims to create a "right" approach that combines historical monumentalism with contemporary aesthetics. Conceptual strategies such as contextual juxtaposition are used to enhance the design and character of the environment, with a focus on aesthetics and functionality. This approach aims to revitalize underutilized historic buildings by integrating new structures and materials, regenerating a sense of identity and value. This study provides a foundation for cultural and architectural policies in urban development, encompassing physical, economic, and social aspects while encouraging community involvement and ownership. Keywords: regional architecture, heritage revitalization, conceptual design, contextual juxtaposition, local identity.

Implementation of Accessibility as a Passive Fire Protection System in the Hutaraja Village Tourism Area in Pangururan District, Samosir Regency Rahman, Vinky; Abdillah, Wahyu; Pane, Imam Faisal
Jurnal Koridor Vol. 16 No. 1 (2025): Jurnal Koridor
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/koridor.v16i1.19010

The Simarjarunjung corridor area is one of the tourist destinations in Simalungun Regency, North Sumatra, which is famous for its natural scenery and culinary specialties. With the development of tourism activities, the appearance of buildings along the corridor of this area has changed. This study aims to analyze the typology of building facades in the Simarjarunjung area and its influence on the formation of the character of the area. The method used is a qualitative descriptive method, where data collection is carried out through field observations, documents, and interviews. The research sample focused on buildings along the main corridor of Simarjarunjung. The results of the study show that there are three main types of building facades according to the shape, material, and elements of the facade. The first typography reflects the old architectural style with wood materials and hip roofs. The second type is a modern minimalist building, mainly glass and concrete. The third type is a mixed-style building that combines traditional and modern elements. The diversity of these types creates the unique character of a tourist destination area that combines local cultural elements with modern needs. This study shows the need for design guidelines as guidelines for building facades that can strengthen the identity of the Simarjarunjung area as a tourist destination based on local culture.

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