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All Journal Jimma : Jurnal Ilmiah Manajemen Muhammadiyah Aceh Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Share: Jurnal Ekonomi dan Keuangan Islam
Marlizar, Marlizar
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Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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The Role of Market Orientation and Creativity in Affecting the Marketing Performance of Market Traders in Aceh Market Banda Aceh City Marlizar, Marlizar; Harahap, Taufik Hidayat; Alda, Mirjan Fajri; Marwiadi, Marwiadi
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 3, No 2 (2020): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v3i2.950

Abstract

This study aims to analyze the effect of market orientation and creativity on marketing performance in apparel traders in the Aceh Market in Banda Aceh City. The research sample of 96 respondents with accidental sampling sampling technique. Data collection techniques used were observation and questionnaires. The data analysis technique used multiple linear regression analysis and was treated with the help of SPSS software version 22.0. The results showed that partially market orientation and creativity variables influenced marketing performance. While the creativity variable has no effect. This means that the higher the market orientation will improve marketing performance. Simultaneously market orientation and creativity play a role in marketing performance improvement. To improve marketing performance in Aceh market traders, traders are required to be more creative in marketing their merchandise. The recommendations for further research are expected to be able to add variables such as innovation, competitive advantage, and marketing strategies.
Effect of Service Quality and Use of E-Service Technology on Customer Loyalty: A Case Study of Maxim in Aceh Marlizar, Marlizar; Agustina, Wulan; Bachtiar, Fandy; Mukhsinuddin, Mukhsinuddin
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2717

Abstract

This study aims to analyze the effect of service quality and use of e-service technology on customer satisfaction and customer loyalty of Maxim online transportation in Aceh. The study used Purba formula to select 96 respondents of total Maxim customers. The sampling technique used two-stage sampling, which was to determine districts/cities purposively and the city of Banda Aceh was obtained because the maxim was only in this city in the Aceh province. Furthermore, random sampling was used to determined respondents in the city of Banda Aceh. Data were obtained through questionnaires and path analysis using IBM SPSS v22 software. Data were obtained through questionnaires and analyzed using path analysis with software SPSS v22. The results reveal that customer satisfaction significantly and positively influence customer loyalty. Further, there is a significant influence on the causal relationship of service quality and the use of e-service technology on loyalty through customer satisfaction. This indicates that to boost customer loyalty, it is important to pay attention to service quality that can improve customer satisfaction.
Co-Authors Alda, Mirjan Fajri Bachtiar, Fandy Erlinda Erlinda Fitri, Zarina Harahap, Taufik Hidayat Marwiadi, Marwiadi Maulidi, Syahrul Mukhsinuddin, Mukhsinuddin Surna Lastri Wulan Agustina