Article Per Year (5 Year)
p-Index From 2021 - 2026
3.349
P-Index
This Author published in this journals
All Journal Jimma : Jurnal Ilmiah Manajemen Muhammadiyah Aceh AFEBI Islamic Finance and Economic Review JURNAL PENDIDIKAN TAMBUSAI Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi International Journal of Business Economics (IJBE) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Lentera:Indonesian Journal of Multidisciplinary Islamic Studies JIMEBIS JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Share: Jurnal Ekonomi dan Keuangan Islam Journal Islamic Economics Ad Diwan Benefit : Journal of Bussiness, Economics, and Finance Malahayati International Journal of Nursing and Health Science Jurnal Ragam Pengabdian Jurnal Pengabdian Kepada Masyarakat Bidang Pendidikan
Marlizar, Marlizar
Universitas Muhammadiyah Aceh
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

Published : 23 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
The Role of Market Orientation and Creativity in Affecting the Marketing Performance of Market Traders in Aceh Market Banda Aceh City Marlizar, Marlizar; Harahap, Taufik Hidayat; Alda, Mirjan Fajri; Marwiadi, Marwiadi
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 3, No 2 (2020): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v3i2.950

Abstract

This study aims to analyze the effect of market orientation and creativity on marketing performance in apparel traders in the Aceh Market in Banda Aceh City. The research sample of 96 respondents with accidental sampling sampling technique. Data collection techniques used were observation and questionnaires. The data analysis technique used multiple linear regression analysis and was treated with the help of SPSS software version 22.0. The results showed that partially market orientation and creativity variables influenced marketing performance. While the creativity variable has no effect. This means that the higher the market orientation will improve marketing performance. Simultaneously market orientation and creativity play a role in marketing performance improvement. To improve marketing performance in Aceh market traders, traders are required to be more creative in marketing their merchandise. The recommendations for further research are expected to be able to add variables such as innovation, competitive advantage, and marketing strategies.
The Role of Mediation Capital Expenditures on the Relationship between Regional Original Income and Regional Financial Performance Growth: Empirical Evidence Panel Data in Aceh Surna Lastri; Marlizar Marlizar; Maidar Maidar
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5273

Abstract

The main objective of this study is to examine the mediating role of capital expenditures on the effect of local revenue on the growth of regional financial performance. Data collection uses secondary data obtained from the Financial Supervisory Agency (BPK) Audit Results Report (LHP) in the Financial Reports of City Districts in Aceh Province for period 2015-2019. The population in this study includes all districts/cities in Aceh Province, totaling 23 districts/cities from 2015-2019, with the number of samples taken using the census sampling technique as many as 23 districts/cities. Technical data analysis using panel data regression with the help of Eviews 10 software and Microsoft Office Excel 2019. This study indicates that regional original income has a significant effect on capital expenditure and capital expenditure also has a significant effect on financial performance growth. Capital expenditures can mediate local government revenue on the growth of regional financial performance. Original regional income does not directly affect the improvement of regional financial performance in districts/cities in Aceh Province. This study uses capital expenditure as a mediating variable on the effect of original local government revenue on improving regional financial performance. In contrast, previous studies used capital expenditure as an endogenous variable on regional financial performance. This research recommends to the district/city governments in Aceh province to increase continuously local revenue by optimizing the potential of natural resources, human resources, and capital resources.
Effect of Service Quality and Use of E-Service Technology on Customer Loyalty: A Case Study of Maxim in Aceh Marlizar, Marlizar; Agustina, Wulan; Bachtiar, Fandy; Mukhsinuddin, Mukhsinuddin
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2717

Abstract

This study aims to analyze the effect of service quality and use of e-service technology on customer satisfaction and customer loyalty of Maxim online transportation in Aceh. The study used Purba formula to select 96 respondents of total Maxim customers. The sampling technique used two-stage sampling, which was to determine districts/cities purposively and the city of Banda Aceh was obtained because the maxim was only in this city in the Aceh province. Furthermore, random sampling was used to determined respondents in the city of Banda Aceh. Data were obtained through questionnaires and path analysis using IBM SPSS v22 software. Data were obtained through questionnaires and analyzed using path analysis with software SPSS v22. The results reveal that customer satisfaction significantly and positively influence customer loyalty. Further, there is a significant influence on the causal relationship of service quality and the use of e-service technology on loyalty through customer satisfaction. This indicates that to boost customer loyalty, it is important to pay attention to service quality that can improve customer satisfaction.
Co-Authors Agus Ariyanto Ainul Mardiah Al Rizky, Mahfud Alda, Mirjan Fajri Alfi Syahrin, Alfi Asnawi Abdullah Bachtiar, Fandi Bachtiar, Fandy Erlinda Erlinda Erlinda Erlinda Erlinda Erlinda Erry Dianto Fauzannur, Redha Fitri, Zarina Fitriyanti Irmas Fuad, Ammar Harahap, Taufik Hidayat Lisnawati Lisnawati Lisnawati Lisnawati Maidar Maidar Marwiadi, Marwiadi Maulidi, Syahrul Mirza Tabrani Mona Lisa Muhammad Hadi Ilyas Muhammad Reza Mukhsinuddin Nara Pristiwa Nia Sutri Daini Noviyanti, Rini Nurmala Nurmala Nurwijayanti Nuzulman Nuzulman Suhailan, Suhailan Sulfitra Sulfitra Sulfitra Surna Lastri Suryani Murad Syahrul Maulidi syamsidar syamsidar Wulan Agustina Yusrizal Yusrizal Zuraidah