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Faktor-Faktor Yang Mempengaruhi Willingness To Pay (WTP) Rumah Tangga Nelayan Terhadap Keberadaan Ekosistem Mangrove Rangkuti, Khairunnisa; Siregar, Sasmita; Sinaga, Hardiansyah; Munar, Asritanarni; Utami, Sri; Thamrin, Muhammad; Afriani, Hesti
JASc (Journal of Agribusiness Sciences) Vol 7, No 1 (2023)
Publisher : JASc (Journal of Agribusiness Sciences)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jasc.v7i1.14695

Willingness to pay (kesediaan untuk membayar) merupakan suatu keinginan seseorang untuk membayar suatu kondisi lingkungan atau evaluasi sumber daya alam dan jasa dalam rangka meningkatkan kualitas lingkungan. WTP sangat berpengaruh terhadap pendapatan rumah tangga, khususnya para rumah tangga nelayan. Hal ini dikarenakan WTP sangat erat kaitannya dengan ekologi pesisir yang dirugikan oleh pencemaran, salah satunya adalah nilai degredasi lingkungan yang semakin tinggi. Tujuan dari penelitian ini adalah untuk mengetahui factor-faktor apa saja yang mempengaruhi Willingness To Pay (WTP) rumah tangga nelayan terhadap ekosistem mangrove di Desa Sei Nagalawan, Kecamatan Perbaungan, Kabupaten Serdang Bedagai, Sumatera Utara. Hasil penelitian menunjukkan bahwa secara parsial faktor yang berpengaruh positif secara signifikan terhadap Willingness To Pay (WTP) adalah variabel jumlah pendapatan. Sedangkan variabel usia, pendidikan dan jumlah tanggungan berpengaruh tidak signifikan terhadap kesediaan membayar konsumen (WTP). Secara simultan seluruh variabel independen berpengaruh terhadap variabel dependen dengan nilai sig F (0,00) sig ὰ (0,05). Nilai Willingness To Pay (WTP) yang diperoleh rataan sebesar Rp 1.380.000/tahun, sedangkan total nilai Willingness To Pay (WTP) diperoleh sebesar Rp 41.400.000/tahun.

Analysis of Partnership Patterns Between Gaharu Plant Farmers and PT. Cahaya Gaharu Langkat Marpaung, Suci Tasya Hasian; Siregar, Gustina; Sinaga, Hardiansyah
Journal of Agriculture Vol. 3 No. 02 (2024): Research Articles, July 2024
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/joa.v3i02.4122

This research aims to determine the partnership pattern between gaharu plant farmers and PT. Cahaya Gaharu Langkat and to determine the effectiveness of the partnership program. The type of research used is descriptive and qualitative. Determining the research location was carried out deliberately, namely selecting subjects based on certain characteristics or characteristics that were previously known. The data collected consisted of primary data, namely direct interviews with respondents, and secondary data from relevant agencies related to this research. The results of this research are 1). The partnership pattern that occurs between PT. Cahaya Gaharu Langkat with gaharu plant farmers is a partnership pattern for Agribusiness Operational Cooperation. The development of gaharu plant farmers land is fully managed by farmers with the assistance of the company. 2). The level of effectiveness of the partnership pattern between gaharu plant farmers and PT. Cahaya Gaharu Langkat is 79.25 which is in the effective category. With the program target accuracy indicator, the score was 91%, the program socialization indicator was 78%, the program objective was 67%, the program monitoring indicator was 81%.

MARKETING ANALYSIS OF GAHARU (AQUILARIA MALACCENSIS) AT DENDANG VILLAGE STABAT DISTRICT : (Case Study: CV. Cahaya Gaharu) Mahendra, Didik; Siregar, Gustina; Sinaga, Hardiansyah
Journal of Agriculture Vol. 1 No. 02 (2022): Research Articles, July 2022
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/joa.v1i02.1711

This study aims to determine the pattern of agarwood marketing channels, and analyze the marketing efficiency of agarwood in CV. Cahaya Gaharu Village Dendang Kec. Stabat. The type of research used is descriptive and qualitative. Determination of the research location is done intentionally or purposively. The analysis technique used is to determine the pattern of marketing channels and calculate marketing margins. The marketing process carried out by CV. Cahaya Gaharu creates a marketing channel, namely CV. Cahaya Gaharu by coming to the farmer's place and buying it according to a predetermined price, then CV. Cahaya Gaharu sells it or markets it domestically or abroad. The marketing margin obtained from the only marketing channel is Rp. 6,980,000 per kilogram of wood, the share margin received is very small, namely 0.29%. This is because farmers sell directly to retailers who sell agricultural products in the country and abroad. Efficiency in the marketing channel of 40% indicates that the marketing channel is less efficient. The lack of efficiency from this business process is due to the many challenges faced, such as transportation costs and harvesting agarwood which takes a long life of up to 7 years, there is uncertainty in harvesting agarwood which can worsen supply.

Analysis of Partnership Patterns Between Gaharu Plant Farmers and PT. Cahaya Gaharu Langkat Marpaung, Suci Tasya Hasian; Siregar, Gustina; Sinaga, Hardiansyah
Journal of Agriculture Vol. 3 No. 02 (2024): Research Articles, July 2024
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/joa.v3i02.4122

This research aims to determine the partnership pattern between gaharu plant farmers and PT. Cahaya Gaharu Langkat and to determine the effectiveness of the partnership program. The type of research used is descriptive and qualitative. Determining the research location was carried out deliberately, namely selecting subjects based on certain characteristics or characteristics that were previously known. The data collected consisted of primary data, namely direct interviews with respondents, and secondary data from relevant agencies related to this research. The results of this research are 1). The partnership pattern that occurs between PT. Cahaya Gaharu Langkat with gaharu plant farmers is a partnership pattern for Agribusiness Operational Cooperation. The development of gaharu plant farmers land is fully managed by farmers with the assistance of the company. 2). The level of effectiveness of the partnership pattern between gaharu plant farmers and PT. Cahaya Gaharu Langkat is 79.25 which is in the effective category. With the program target accuracy indicator, the score was 91%, the program socialization indicator was 78%, the program objective was 67%, the program monitoring indicator was 81%.

Marketing Analysis of Corn (Zea Mays) in Balai Kasih Village Kuala District Langkat Regency Sinaga, Hardiansyah; Tifani, Puput; Mardhiyah, Ainul
Journal of Agriculture Vol. 3 No. 03 (2024): Research Articles November 2024
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/joa.v3i03.5277

This research aims to 1). Knowing corn marketing channels in the research area. 2). Find out the cost of marketing corn in the research area. 3). Knowing the size of the corn marketing channel margin share in the research area. 4). To determine whether corn marketing in the research area is efficient. The location of this research is Balai Kasih Village, Kuala District, Langkat Regency. This research was carried out from August to September 2023. This type of research is quantitative and was carried out using interviews and questionnaires. The samples used in this research were 23 corn farmers and 3 traders, and the sampling method used was simple random sampling. The analysis methods used are marketing cost analysis, marketing margin and share margin, and marketing channel efficiency. The results of this research are: 1). There is 1 marketing channel pattern of farmer-trader collector-consumer with a total of 3 traders. 2). Marketing costs for collecting traders I are IDR 1,241/Kg, marketing costs for traders II are IDR 1,077/Kg, and marketing costs for traders III are IDR 676/Kg. 3). The share margin of collecting Trader I is 70%, the share margin value of Trader II is 71%, and the share margin of Trader III is 72%. 4). The marketing efficiency value of collecting Traders I is 21%, collecting Traders II is 18% and collecting Traders III has an efficiency value of 11%. All three are smaller than 50%, so they are considered efficient.

ANALISA PEMASARAN KAYU GAHARU (Aquilaria malaccensis) DI DESA DENDANG KECAMATAN STABAT (Studi Kasus CV. Cahaya Gaharu) Mahendra, Didik; Siregar, Gustina; Sinaga, Hardiansyah
Jurnal Agri Smart Deli Sumatera Vol. 1 No. 1 (2023): Artikel Riset Maret 2023
Publisher : Lembaga Penelitian Dan Pengabdian Kepada Masyarakat (LPPM) Universitas Deli Sumatera

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini bertujuan untuk mengetahui pola saluran pemasaran kayu gaharu, dan menganalisa efesiensi pemasaran kayu gaharu di CV. Cahaya Gaharu Desa Dendang Kecamatan Stabat Kabupaten Langkat. Jenis penelitian yang digunakan adalah deskriptif dan kualitatif. Penentuan lokasi penelitian dilakukan secara sengaja atau purposive dan data yang di kumpulkan terdiri dari data primer yaitu dengan wawancara langsung dengan para responden, dan data sekunder dari instansi terkait yang berhubungan dengan penelitian ini. Populasi dalam penelitian ini adalah petani yang bermitra dengan CV. Cahaya Gaharu yang ada di Desa Dendang Kecamatan Stabat. Teknik analisa yang digunakan adalah mengetahui pola saluran pemasaran dan menghitung margin pemasaran. Proses pemasaran yang dilakukan CV. Cahaya Gaharu menimbulkan saluran pemasaran yaitu CV. Cahaya Gaharu dengan datang ke tempat petani dan membelinya sesuai dengan harga yang telah ditetapkan, kemudian CV. Cahaya Gaharu menjualnya atau memasarkannya di dalam negeri atau ke luar negeri. Marjin pemasaran yang diperoleh dari satu-satunya saluran pemasaran sebesar Rp. 6.980.000 per kilogram kayu, share margin yang diterima sangat kecil yaitu 0,29%. Hal ini dikarenakan petani menjual langsung kepada pedagang pengecer yang menjual produk pertanian di daerah dalam negeri dan luar negeri. Efisiensi pada saluran pemasaran sebesar 40% ini menunjukan bahwa pada saluran pemasaran kurang efisien. Kurangnya efisiensi dari proses bisnis ini dikarenakan banyaknya tantangan yang dihadapi, seperti biaya transportasi dan pemanenan kayu gaharu memakan waktu umur yang panjang yaitu sampai 7 tahun, terdapat ketidakpastian pemanenan kayu gaharu yang dapat memperburuk pasokan. Kata kunci : Kayu gaharu, saluran pemasaran, efisiensi

ANALISIS EFESIENSI PEMASARAN ASPARAGUS (Asparagus Officinalis) DI DESA SUKA SIPILIHEN KECAMATAN TIGA PANAH Dewantara, Raka Pandu; Rangkuti, Khairunnisa; Apriyanti, Ira; Sinaga, Hardiansyah
Jurnal Agri Smart Deli Sumatera Vol. 1 No. 1 (2023): Artikel Riset Maret 2023
Publisher : Lembaga Penelitian Dan Pengabdian Kepada Masyarakat (LPPM) Universitas Deli Sumatera

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini bertujuan untuk mengetahui saluran pemasaran Asparagus, mengetahui share margin Asparagus dan menganalisis efisiensi pemasaran Asparagus. Penelitian ini berlokasi di Desa Suka Sipilihen, Kecamatan Tiga Panah. Pemilihan lokasi dilakukan secara sengaja (purposive). Pengumpulan data dilakukan dengan cara mengadakan wawancara, memberikan daftar kusioner dan dokumentasi. Sumber data yang digunakan adalah sumber data primer dan sekunder. Metode analisis data yang digunakan dalam penelitian ini adalah metode analisis deskriptif. Hasil dari penelitian ini menunjukan bahwa tipe saluran pemasaran terdiri dari satu saluran pemasaran yaitu saluran distribusi dua tingkat (two stage channel), dari petani kepada pedagang pengumpul lalu kemudian dari pedagang pengumpul ke pedagang pengecer dan berakhir pada pedagang pengecer ke konsumen akhir. Efisiensi pemasaran pada saluran distribusi dua tingkat sebesar 18% < 33%, menunjukan bahwa pemasaran asparagus efisien. Kata Kunci: Efisiensi, Saluran Pemasaran, Pemasaran Asparagus

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