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Journal : Journal of International Conference Proceedings

The Impact of E-Commerce Development on Conventional Merchants’ Income (case study: Medan central market) Eri Yanti Nasution
Journal of International Conference Proceedings (JICP) Vol 2, No 3 (2019): Proceedings of the 5th International Conference of Project Management (ICPM) Yog
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v2i3.642

Abstract

The development of technology, buying and selling with conventional method or face to face method is an old habit that is starting to be abandoned by consumers. This is because ecommerce in Indonesia is growing rapidly. As of 2016 total online sales in Indonesia are around Rp 4.49 billion. The development of e-commerce will affect the existence of conventional sales. The study aims to analyze the impact of the development of e-commerce on the conventional merchants’ income. The data in this study are primary data by distributing questionnaires to clothing merchants’ in Medan central market. Data analysis methods used are simple regression analysis and sampling techniques using accidental sampling. The results showed that the development of e-commerce did not have an impact on conventional merchants’ income in Medan central market. This is caused conventional merchants’ having a strategy to survive in digital era.
The Effect of Website Quality (Webqual 4.0) and E-Service Quality on Purchasing Decisions through E-Customer Trust in E-Commerce Shopee Nasution, Eri Yanti; Kusumah, Ridho
Journal of International Conference Proceedings Vol 6, No 3 (2023): 2023 ICPM Penang Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i3.2807

Abstract

This study intended to identify and analyze website quality (webqual 4.0) and e-service quality on purchasing decisions through e-customer trust in E-Commerce Shopee. This study uses descriptive quantitative methods with accidental sampling techniques and path analysis. Samples in this study were 90 students of the Faculty of Economics and Business, Universitas Muhammadiyah Sumatera Utara. The test results using Partial Least Square (PLS) concluded that there was a direct effect on the quality of the website quality (webqual 4.0) on purchasing decisions, and there was no direct effect of e-service quality on purchasing decisions. There is no effect of website quality (webqual 4.0) on e-customer trust, and there is no effect of e-service quality on e-customer trust, on the e-customer trust variable there is a direct effect on purchasing decisions, then on indirect effects website quality (webqual 4.0) and e-service quality has no effect on purchasing decisions after being mediated by the e-customer trust variable.
The Effect of Website Quality (Webqual 4.0) and E-Service Quality on Purchasing Decisions through E-Customer Trust in E-Commerce Shopee Nasution, Eri Yanti; Kusumah, Ridho
Journal of International Conference Proceedings Vol 6, No 3 (2023): 2023 ICPM Penang Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i3.2807

Abstract

This study intended to identify and analyze website quality (webqual 4.0) and e-service quality on purchasing decisions through e-customer trust in E-Commerce Shopee. This study uses descriptive quantitative methods with accidental sampling techniques and path analysis. Samples in this study were 90 students of the Faculty of Economics and Business, Universitas Muhammadiyah Sumatera Utara. The test results using Partial Least Square (PLS) concluded that there was a direct effect on the quality of the website quality (webqual 4.0) on purchasing decisions, and there was no direct effect of e-service quality on purchasing decisions. There is no effect of website quality (webqual 4.0) on e-customer trust, and there is no effect of e-service quality on e-customer trust, on the e-customer trust variable there is a direct effect on purchasing decisions, then on indirect effects website quality (webqual 4.0) and e-service quality has no effect on purchasing decisions after being mediated by the e-customer trust variable.