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All Journal Procuratio : Jurnal Ilmiah Manajemen KINDAI : Kumpulan Informasi dan Artikel Ilmiah Manajamen dan Akuntansi Ininnawa: Jurnal Pengabdian Masyarakat
hasanuddin, rahmat
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Humanities Economics, Econometrics & Finance Education Energy Engineering Public Health Social Sciences

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PREFERENSI PRIORITAS SISWA SEKOLAH MENENGAH ATAS SULAWESI BARAT DALAM PEMILIHAN PERGURUAN TINGGI Mandasari, Nur Fitriayu; Hasanuddin, Rahmat; Ashdaq, Muhammad
Procuratio : Jurnal Ilmiah Manajemen Vol 13 No 1 (2025): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v13i1.4718

Abstract

The aim of this study was to identify the priority factors influencing Senior High School (SMA) students in West Sulawesi Province when selecting a university. The research focused on several attributes, including the university's accreditation status, the availability of study programs, tuition financing options, campus location, facilities, and references. A quantitative approach was employed, utilizing the conjoint analysis method with the assistance of SPSS version 23. The study population comprised high school students in West Sulawesi Province, with a sample of 244 Grade XII students, selected proportionally based on the student distribution across various regencies. The findings revealed the following order of importance: References (21.83%), Accreditation (21.26%), Financing (18.02%), Choice of Study Programs (14.82%), Location (13.03%), and Facilities (11.04%). Tujuan penelitian ini adalah untuk mengetahui prioritas siswa Sekolah Menengah Atas (SMA) di Provinsi Sulawesi Barat dalam memilih Perguruan Tinggi. Atribut penelitian yang digunakan diantaranya status akreditasi Perguruan Tinggi, pilihan Program Studi, skema pembiayaan perkuliahan, lokasi kampus, fasilitas kampus, dan referensi. Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan metode analisis konjoin dengan bantuan program SPSS 23. Populasi penelitian adalah siswa SMA di Prov. Sulawesi Barat dengan sample penelitian sebanyak 244 orang siswa tingkat XII yang ditentukan secara proporsional berdasarkan presentasi siswa di setiap Kabupaten. Hasil penelitian menunjukkan tingkat kepentingan terbesar hingga terkecil yaitu Referensi (21.83%), Akreditasi (21.26%), Pembiayaan (18.02%), Pilihan Program Studi (14.82%), Lokasi (13.03%), dan Fasilitas (11.04%).
BRAND DIGITAL IMAGE, BRAND TRUST, BRAND LOVE AND THEIR INFLUENCE ON STUDENTS' LOYALTY IN PRIVATE UNIVERSITIES IN WEST SULAWESI Mandasari, Nur Fitriayu; Hasanuddin, Rahmat; Ashdaq, Muhammad
KINDAI Vol 21 No 2 (2025): KINDAI
Publisher : JURNAL KINDAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35972/kindai.v21i2.1750

Abstract

Provinsi Sulawesi Barat merupakan salah satu provinsi termuda di Indonesia yang terus memacu perkembangan sektor pendidikannya. Dengan demikian persaingan di sektor pendidikan tinggi swasta menjadi semakin ketat sehingga dibutuhkan pemahaman yang tepat agar institusi dapat bersaing di sektornya. Penelitian ini bertujuan untuk menguji pengaruh antara brand digital image, brand trust dan brand love terhadap Loyalitas mahasiswa Perguruan Tinggi Swasta (PTS) di Provinsi Sulawesi Barat yang belum pernah diteliti sebelumnya. Pendekatan penelitian ini adalah metode kuantitatif regresi berganda dengan penyebaran kuisioner menggunakan teknik proportionate random sampling kepada 404 responden yang merupakan mahasiswa aktif pada PTS di Provinsi Sulawesi Barat. Hasil penelitian menunjukkan brand digital image tidak berpengaruh signifikan terhadap loyalitas mahasiswa. Brand trust dan brand love berpengaruh positif dan signifikan terhadap loyalitas mahasiswa. Kata kunci: brand digital image, brand trust, brand love, loyalitas, perguruan tinggi swasta
Pelatihan Kewirausahaan Dan Pemasaran Digital Pada Siswa Madrasah Aliyah Di Kabupaten Majene, Sulawesi Barat Mandasari, Nur Fitriayu; ashdaq, muhammad; Hasanuddin, Rahmat
Ininnawa : Jurnal Pengabdian Masyarakat Vol. 1 No. 2 (2023): Volume 01 Nomor 02 (Oktober 2023)
Publisher : Program Studi Manajemen FEB UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ininnawa.v1i2.594

Abstract

The problem faced by Community Partnership Program (PKM) partners is the lack of entrepreneurial and digital marketing skills in their students. This activity aims to help partners create graduates who have entrepreneurial and digital marketing skills so they can work professionally in facing the current era of digital transformation in all fields. The partner in this activity is Madrasah Aliyah Negeri 1 Majene, Majene Regency, West Sulawesi. The number of training participants was 20 people who were representatives of four specializations of interest at the school. The methods used are lectures, mentoring, discussions, questions and answers, and practice. The results achieved are (a) Partners have entrepreneurial and digital marketing competencies, (b) Partners have gained literacy regarding business analysis and creating business websites, (c) Partners have gained understanding regarding digital marketing, (d) Partners have gained practical experience analyzing business and designing digital marketing and producing output from the practices implemented.
Co-Authors Ashdaq, Muhammad Mandasari, Nur Fitriayu