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All Journal JURNAL PENDIDIKAN TAMBUSAI JAE (Jurnal Akuntansi dan Ekonomi) Formosa Journal of Science and Technology (FJST) Formosa Journal of Applied Sciences (FJAS) Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Research Horizon Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Pengabdian Masyarakat Nusantara Journal of Accounting Law Communication and Technology Journal of Humanities Education Management Accounting and Transportation KIC Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Gunawan, Hamzah
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Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Physics Social Sciences Transportation

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The Influence of Price Discount, Bonus Pack, Brand Image on Impulse Buying of Cuddleme Products in Yogyakarta Gunawan, Hamzah; Pratiwi, Intan
Formosa Journal of Science and Technology Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v3i1.7953

Abstract

This study aims to analyze the effect of price discounts, bonus packs, and brand image on impulse buying behavior for CuddleMe products in Yogyakarta. The sample of this study consists of 40 respondents who have purchased CuddleMe products at least once within the last year or in the year 2023, and respondents who made purchases of CuddleMe products in the Yogyakarta area. The data collection technique used in this research is a survey method with a questionnaire as the research instrument. The data was processed using regression linear, t test, F test. The results of this research prove that: (1) Price Discount does not significantly influence impulse buying behavior for CuddleMe products in Yogyakarta, (2) Bonus Pack does not significantly influence impulse buying behavior for CuddleMe products in Yogyakarta, (3) Brand Image influences impulse buying behavior for CuddleMe products in Yogyakarta, (4) Price Discount, Bonus Pack, and Brand Image simultaneously have a significant influence on impulse buying behavior for CuddleMe products in Yogyakarta. These findings imply that further researchers should explore the impulse buying behavior influenced by various factors. The findings of this research have implications for CuddleMe product manufacturers to formulate strategies for customers who have purchased their products to exhibit impulse buying behavior.
The Influence of Lifestyle, Brand Ambassador, and Electronic Word of Mouth on Consumer Purchase Decisions on Somethinc Products in The Special Region of Yogyakarta Putry, Rizky Melyana; Gunawan, Hamzah
Formosa Journal of Science and Technology Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v3i6.9624

Abstract

The purpose of this study is to examine how lifestyle, brand ambassador, and electronic word of mouth on purchasing decisions for Somethinc products in Yogyakarta. Using questionnaires and the non-probability sampling approach, 100 respondents made up the study's sample. The research findings demonstrate that: (1) Lifestyle does not significantly impact the purchasing decisions for Somethinc products. (2) Brand ambassador positively and significantly impacts the purchasing decisions for Somethinc products. (3) Electronic word of mouth positively and significantly impacts the purchasing decisions for Somethinc products. (4) Lifestyle, brand ambassador, and electronic word of mouth collectively have a significant impact on the purchasing decisions for Somethinc products.
Analisis Determinan Kualitas Pelayanan Publik Gunawan, Hamzah; Faisol, Faisol
JAE (JURNAL AKUNTANSI DAN EKONOMI) Vol 3 No 2 (2018): JURNAL AKUNTANSI DAN EKONOMI
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (245.437 KB) | DOI: 10.29407/jae.v3i2.12510

Abstract

This research is motivated with the lack of optimal public services in village offices in the Karangrejo sub-district, which is related to the principles of good governance, including accountability, transparency and participation. Theoritically, the application of accountability, transparency and good participation will produce good public services. Further, the basic principles that can be applied in government to improve public services are accountability, transparency and participation from the community. The purpose of this study is to analyze the effect of accountability, transparency and participation on public services quality in the Village Offices of Karangrejo Subdistrict. This study uses a quantitative approach. The type of research used in this study is the correlation with the sampling technique using cluster sampling where all samples from the entire village office of Karangrejo Subdistrict. The sample in this study amounted to 58 people using the Slovin formula for sampling in each village. Data collection used by the techniques of using questionnaires. The analysis technique used is OLS. Firstly, the data is tested by testing of the validity, reliability and classical assumptions. Based on the results of the study it can be concluded that there is a significant influence of accountability, transparency and participation on public services both partially and simultaneously. Based on the conclusions of the results of the study it is recommended for both public and private organizations to always pay attention to the principles of good governance, if the principles of good governance can be implemented and achieved well it can improve public services. And for the next researcher, it is better to be able to study more variables related to good governance such as effectiveness and efficiency, legal rules and responsiveness that have a significant effect on public services by conducting research at the district level.
Pelatihan Digital Marketing Pada Pelaku UMKM Sociopreneur Batik Kebon Indah Klaten Nurhajati, Diani; Gunawan, Hamzah; Susanto, Djaelani; Aliami, Sri
Jurnal Pengabdian Masyarakat Nusantara Vol 3 No 1 (2023): Vol.3 No.1 (Desember 2023)
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/dimastara.v3i1.21169

Abstract

Batik Kebon Indah is the name of a batik business managed by some villagers in Kebon village, Bayat sub-district, Klaten Regency, Central Java. This batik business is managed by one of the village residents involving 15 batik craftsmen. Soiciopreuner's main products are handmade batik and printed batik in cloth form. During and after the Covid 19 pandemic, sales of Kebon Indah batik stopped, because the main consumers were foreign tourists who came directly to the production location to see the batik making process. Another problem that occurs is that Sociopreneur members are mothers/women who rarely use social media which can actually be used to promote their products anywhere. For this reason, the service team provides training which objective of this community service is to train the members of Sociopreuner Batik Kebon Indah to make use of social media platforms to promote their products. The results of the training show the enthusiasm of the training participants, it is proven that several training participants have started to promote their products regularly through social media: Instagram, Facebook and TikTok. The followers and viewers visiting the training participants' social media increased. By increasing the number of followers and viewers on the platform, it is hoped that it can increase product sales and increase guest visits to the batik product show room.
THE INFLUENCE OF WORKLOAD, CONFLICT AND WORK ENVIRONMENT ON EMPLOYEES' JOB STRESS Puspita, Ayu Ade; Subarjo, Subarjo; Gunawan, Hamzah
Proceeding Kilisuci International Conference on Economic & Business Vol. 1 (2023): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/1qnsmz96

Abstract

The aim of this research is to examine and analyze the influence of workload on employee work stress, conflict on employee work stress, and the influence of the environment on employee work stress at the Alexis Café, East Sumba Regency, NTT. The type of research is quantitative. The analytical tools used are validity and reliability tests using Smart (PLS) Version 3.0. PLS, with a Variance Based Structural Equation Modeling (SEM) approach. This research was conducted at Alexis Café, East Sumba Regency, NTT with a research population of 155 sources. The sampling method in this research used questionnaires and interviews so that the sample and population had the same size. The results show that workload has a positive and significant influence on work stress for employees of Alexis Café, East Sumba Regency-NTT, conflict has a positive and significant influence on work stress for employees of Alexis Café, East Sumba Regency-NTT, and the work environment has no effect on employee work stress. Alexis Café, East Sumba Regency-NTT.
Co-Authors Aliami, Sri Ayyanhar, M. Aziza, Laela Nur Diani Nurhajati Djafar, A. Faisol Faisol Hakiem, M.Adil Kusumawati, Arfiani Diah Nartanti, Laras Pranesti, Oktofi Wahyu Pratista, Rangga Satria Pratiwi, Intan Puspita, Ayu Ade Putry, Rizky Melyana Rohayati, Risma subarjo, Subarjo Suparmanto Susanto, Djaelani Yunika, Yunika