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PELATIHAN BUSINESS MODEL CANVAS UNTUK GENERASI Z: LANGKAH AWAL MENUJU KESUKSESAN BISNIS Mahanavami, Gusti Ayu; Ida Bagus Ngurah Wimpascima; Wiryawan Suputra Gumi; I Wayan Tantra; Nyoman Parta
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 8: Januari 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v4i8.9457

Abstract

Generasi Z, yang terdiri dari individu yang lahir antara pertengahan 1990-an hingga awal 2010-an, adalah generasi yang tumbuh di tengah kemajuan teknologi digital yang pesat. Tujuan dari pengabdian adalah untuk memberikan pemahaman dan keterampilan kepada Generasi Z mengenai konsep Business Model Canvas serta langkah-langkah awal dalam memulai bisnis. Metode pengabdian kepada masyarakat ini berupa pelatihan secara online kepada mahasiswa yang termasuk dalam kategori Generasi Z. Hasil kegiatan pengabdian kepada masyarakat ini melatih peningkatan pengetahuan dan pemahaman mereka tentang konsep bisnis model kanvas, serta mengembangkan keterampilan praktis dalam mengidentifikasi elemen-elemen kunci dari bisnis model kanvas, merancang model bisnis yang berkelanjutan, dan juga mengidentifikasi peluang bisnis baru.
PESONA DAN EKOSISTEM TENUN SONGKET TODO: ANALISIS PARIWISATA BUDAYA DI KAMPUNG TODO, KABUPATEN MANGGARAI, NUSA TENGGARA TIMUR Mamut, Maria Yulianasti; Gusti Ayu Mahanavami; I Wayan Tantra; Wiryawan Suputra Gumi; Nyoman Parta
Journal of Innovation Research and Knowledge Vol. 4 No. 8: Januari 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i8.9458

Abstract

The diversity of cultural and weaving traditions in Indonesia creates a unique heritage. Kampung Todo in Manggarai Regency, with its flagship product, the Todo Songket Weaving Craft, has become a magnet for cultural tourism. This study aims to explore the appeal and contributions of the Todo songket weaving ecosystem, analyze its impact on the local community's livelihood, and examine the government’s support as a crucial factor in the context of cultural tourism in Kampung Todo, Manggarai Regency, East Nusa Tenggara. The research relies on primary and secondary data, employing data collection methods such as observation, interviews, and documentation studies. Data analysis was conducted using a qualitative descriptive approach. The findings reveal that the charm of Todo Songket Weaving continues to grow, supported by the availability of raw materials and increasingly innovative color variations. Modern technology, particularly social media, plays a significant role in promotion and information dissemination. The positive impact of Todo songket weaving on the local community includes economic benefits and meeting daily needs. Government support through training programs, provision of raw materials, and promotional assistance has also contributed to the development of Kampung Todo as an attractive cultural tourism destination.